How to name a law firm

Lawyer is a very sacred profession, a very serious profession, and a very profitable profession. Below I have compiled a method for naming a law firm for you, please read it.

How to name a law firm

1. Law firms are also market entities, and naming also follows general rules

1. Be concise and easy to remember

Every law firm hopes that its name can be remembered by clients and be the first to pop up in clients’ minds when they need legal services. What’s the trick to remembering it easily? Keep it short. These outstanding law firms on the list have faithfully fulfilled the principle of "keeping their names short":

Of course, even if the name of a law firm is not two words, it does not mean that it is difficult to remember, such as? The "Duan and Duan", "Heaven and Earth" in the three-character style, and "The Sunshine Age" in the four-word style are also easy to remember.

2. Bright and smooth words

The second principle of naming is to be catchy and not make people feel awkward or awkward; and for law firms, more hope is that My name is so powerful that just by saying it, I feel like I am the right one.

Generally speaking, if a name needs to be smooth and cadenced, it needs to be a combination of flat (one, two tones) and oblique (third, fourth tones); if you want to have momentum, you usually need to work on the last sound of the name. The ending sounds are Yinping and Yangping (i.e., the first and second tones), which are loud and grand, while the ending sounds are the falling tone (the fourth tone), which are short and powerful. Let’s take a look at what the ending sounds of the names of excellent law firms look like:

It can be seen that there are very few cases where the ending tone is three tones, and the second and fourth tones occupy the mainstream.

3. Good meaning

Needless to say, no matter the name is auspicious, progressive or elegant, all companies strive to have connotation and leave a good impression on customers. As mentioned above, in terms of moral meaning, law firms pursue more openness and awe-inspiring nature. If you don’t believe me, take a look at the common words used in the names of these excellent law firms:

The above are all truly “Big Words”. It seems that the bigger the name is, the bigger the business is likely to be.

2. In addition to following the general rules, the name must also reflect the style of a law firm.

1. Follow the "Chinese style" route

Lawyers and lawyers Law firms in our country are considered to be imported from the West, but somewhat unexpectedly, a considerable number of domestic law firms have absorbed traditional Chinese culture when naming their names and adopted the "Chinese style" route.

For example, King & Wood Mallesons, whose name contains “gold”, “wood” and “earth”, plus KWM’s red and blue logo symbolizing “water” and “fire”, the five elements All ready;

Zhonglun Law Firm, "Zhonglun" is taken from "The Analects" which means "the words are ethical and the actions are thoughtful; the husband is ethical, the world is governed by the rules, the heart is heaven and earth, and the world is ethical";

Jun He Law Firm regards "Gentlemen's Cooperation" as the law firm's values ??and emphasizes people-oriented;

Tianyuan Law Firm, "Tian Yuan" symbolizes the "Polaris" set off by the stars. ?, is also the four heavenly stems in the ancient Chinese calendar;

Zhejiang Liuhe Law Firm, ?Liuhe?褤)?, ?Yihe (colleagues)?, ?Jiehe (fellow practitioners)?, ?Jianhe (the same interpretation)?, ?利和 (同同义)?.

Yunnan Baqian Law Firm, "Baqian" means "Eight winds cannot move, a humble gentleman". "Eight Winds Can't Move" is a very high state in Buddhism, and "Qian Qian" comes from Chinese Confucianism and Yi Xue.

Obviously, whether it is taken from Confucianism or Taoism, the "Chinese-style" law firm name not only fits the characteristics of "high-end atmosphere and connotation" mentioned above, but also demonstrates the legal mind. The idealistic feelings of the world.

2. Highlight your own professional direction

Many excellent law firms take a professional route, and how to reflect their expertise is also what these law firms consider when choosing their names.

For example, Jinghai Law Firm specializes in maritime affairs;

Laowei Law Firm specializes in labor rights protection legal affairs;

Lanbai The law firm also specializes in labor legal affairs. "Blue and White" comes from the transliteration of English lab, which also symbolizes the two major groups of workers, blue-collar and white-collar workers.

Sunshine Times Law Firm provides professional legal services in the fields of energy, environment and infrastructure construction. The word "sunshine" not only means beauty, but also implies the legal services in the energy field it engages in.

3. Taken from the surnames of the founding partners

Typical representatives include Duan and Duan Law Firm, named after the surnames of the two founding partners; Zhang Ying Law Firm , "Zhang Ying" is the name of its founding partner.

It is worth mentioning that a considerable number of international law firms are named after partners. For example, according to the 2015 List of 100 largest law firms by revenue, Source: wikipedia), the top 10 international firms such as Baker & McKenzie, Skadden, Arps, Slate, Meagher & Flom, Norton Rose Fulbright, Allen & Overy, Latham & Watkins, Hogan Lovells are all named after their partners. is the name of the law firm.

4. The product of a marriage between two law firms

Many law firms with four-letter names are the result of the merger of two or more law firms and the combination of their respective names.

For example, Guangdong Guangxin Junda Law Firm changed its name after the merger of Guangdong Guangxin, Guangdong Xinli Shengda, and Guangdong Andao Yonghua;

Shanghai Hongqiao Zhenghan Lawyer The firm was renamed after the merger of Hongqiao Law Firm and Zhenghan Law Firm;

Beijing Tianda ***He Law Firm, after the merger of Tianda Law Firm and ***He Law Firm The name was changed after the merger;

Jingtian & Gongcheng Law Firm, "Jingtian & Gongcheng" is also the name of the two law firms merged.

5. Others

Some law firms are named after their location, such as Shandong Qindao Law Firm, located in Qingdao, Shandong, and "Qindao" is the nickname of Qingdao ;Jiangjiang Triangle Law Firm is located in Lujiazui Financial and Trade Zone, Pudong, Shanghai, which belongs to the Yangtze River Delta area.

Although it is impossible to accurately calculate how much a good name contributes to the brand recognition of a law firm, there is no doubt that excellent law firms consider a lot when choosing their names. Tips for naming a law firm

1. Few words and easy to remember

Every law firm hopes that its name can be firmly remembered by clients and provide legal services to clients. When there is a need, it is the first one that pops up in the customer's mind. What’s the trick to remembering it easily? Keep it short. These outstanding law firms on the list have faithfully fulfilled the principle of "keeping their names short": Of course, even if the name of the law firm is not two words, it does not mean that it is difficult to remember, such as the "three-character" paragraph. It is also easy to remember the "He Duan", "The Harmony of Heaven and Earth", "The Sunshine Age" of the "Four-Character School", etc.

2. The pronunciation is loud

The second principle of naming a law firm is that it should be catchy and should not make people feel awkward or awkward; and for law firms, More importantly, I hope that my name is so powerful that just by pronouncing it, I feel that I am the right one.

Generally speaking, the name of a law firm must be smooth and rhythmic, and must combine flat (first, second, and oblique tones) and oblique (third, fourth tones); if it wants to be imposing, it is usually better to focus on the last sound of the name. The ending sounds are Yinping and Yangping (i.e., the first and second tones), which are loud and grand, while the ending sounds are the falling tone (the fourth tone), which are short and powerful.

3. Good meaning

This goes without saying. Regardless of whether the name is auspicious, progressive or elegant, all companies strive to have connotation and leave a good impression on customers. As mentioned above, in terms of moral meaning, law firms pursue more openness and awe-inspiring nature.

4. Recommended words

Zhong: Harmony, harmony, impartiality, Zhongzheng;

Zheng: Pingye, upright, even-minded and upright. Upright, regular, upright;

Qi: complete, complete, meticulous, neat, well-prepared, united, thinking about the wise;

Ming: clear, clear, wise and clear , bright, wise, virtuous, sensible, sharp, wise, wise. Law firms have meaningful names

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