What are postcards used for?

1 Answer the question directly: Postcards are a way of carrying "text messages". Before the Internet and mobile phones, this method built a bridge of communication between people.

2 Specific reasons: A postcard is a card containing information that can be posted directly without an envelope. A stamp must be affixed when posting. The front side is in the format of an envelope, and the back side functions as letterhead. The advantage is that it does not require an envelope, but the disadvantage is that it is small and has no confidentiality. It is also called a "postcard". The content written on a postcard is public and can be seen by others. The content usually does not involve privacy concerns, so it is called an open letter. In some places, postcard postage is cheaper than ordinary letters[1]. According to the China Post business description, ordinary people can print postcards by themselves but are not allowed to mark them with "China Post". Therefore, many people will call postcards issued by the post office "postal cards" (with postage characters), while private printers It is generally referred to as "postcard".

3 Detailed solutions:

A. Complete postal distribution network.

B. Low-cost investment, secondary spread effect.

C. The goal is clear and the accurate arrival rate is high.

D. A natural advertising carrier that moves people with emotion.

E. Display of different characteristics of different places.

4 Summary:

A. Postage advertising postcards are based on the image of China Post and the strength of its huge communication network, and have high advertising credibility.

B. Postcards are a form of communication that people use daily. They have a wide social consumption base and have a friendly image.

C. Postage advertising postcards can be circulated in the national and even global postal networks. Their advertising coverage is wide and can be said to be everywhere.

D. Postage advertising postcards are a "secondary" mode of communication. Both the sender and the recipient are objective recipients of advertising, and the frequency of advertising exposure is high. It is a new advertising media that is small but profitable. .

5 Notes:

Advantages

1. Cards containing information that can be posted directly without envelopes

2. A card with a government-printed stamp mark or an official reply fee paid mark

Disadvantages

1. Easily damaged

2. Not suitable for carrying private information

3. Easily lost

4. Unable to write too much information