How to improve the effect of mail marketing quickly?

When a user sends a marketing email, it often happens that the email is intercepted, cannot be sent or enters the recipient's spam folder. Is there any way to avoid these situations? Bian Xiao has compiled some skills to improve the ability to send emails and the opening rate of emails, hoping to help you.

1, to ensure the coordinated proportion of pictures and texts in the e-mail, and the pictures in the e-mail should not be too large or exceed the text size;

2. Don't attach too many attachments. If you can't avoid large attachments, you can link to other download addresses through hyperlinks.

3. Avoid email subject being too long or too short. The subject line is the user's first impression, which determines whether the user will open the mail;

4. Make sure that your email activities don't include too many HTML code errors;

5. Don't include forms and scripts in the email content;

6. Don't send email with incorrect or nonexistent destination links, because the spam filter may put your information into the inbox junk folder because of these invalid links;

7. Don't send emails with phishing requests, such as asking customers to fill in personal information in emails. Such messages may be marked as phishing spam;

8. If you need to track the number of clicks on html in email marketing activities, don't send the complete URL form-"/