How to write the marketing copy of enterprise mass SMS?

1, first make clear the purpose of the message.

When writing short messages, overseas enterprises should first find out what the purpose of writing short messages in groups is, whether it is to attract memories of new and old customers or for other reasons. It may be better to find out this before writing a group text message. If the enterprise goes to sea for innovation, then when writing short messages, it is necessary to quickly indicate its purpose and what benefits users can enjoy. In marketing short messages, offers may be one of the most attractive factors for users to know the details of activities.

2. Secondly, the copy of marketing messages should be appropriate.

Enterprises should write short messages according to the type of users when they go out to sea, so the effect will be better. Overseas enterprises can first measure which type of copywriting these users are suitable for according to factors such as user type and consumption level. When can offshore enterprises send straightforward copy, when can offshore enterprises send intimate copy, when can they send efficient copy, and so on. Moreover, overseas enterprises can adjust the types of copywriting according to different festivals or environments to achieve better promotion results.

3, it is from the user's point of view.

When writing short messages, offshore enterprises should not only think from the perspective of users, but also send short messages. Don't disturb users because they are in a hurry, send short messages when users are busy, so that enterprises can get better promotion effect when they go out to sea without disturbing users. In order to achieve better promotion effect, it is best for overseas enterprises to send short messages during users' rest time, so that users will have more time to know the details of activities pushed by overseas enterprises.

4. It is to create a sense of urgency in time.

When enterprises send short messages to the sea, they should create a feeling that activities are fleeting, so that users feel that if they miss this village, there will be no store. If overseas companies do not send text messages in groups, users will think that they always have opportunities and will not actively participate in activities. Only by making users feel the urgency of the activity time will the enthusiasm for participating in the activity be high. Such as Amazon Prime Day, Shopee 99 promotion, Black Friday, Cyber Monday, Christmas and other activities in previous years.