What are the profit models of the website?

There are three profit models of websites: one is to sell advertisements, the other is to sell products, and the third is to sell services. But this is too general. First, selling advertisements is almost a magic weapon for most websites, especially small and medium-sized websites. According to the nature, it can be divided into two types: one is direct advertising, and the other is through advertising alliance. The former is easier to understand. Direct investment is a website you make, which is quite famous in a certain area or a certain field and attracts an advertiser. He thinks that hanging advertisements on your internet can improve his popularity and bring him benefits. So he found you, gave you a certain amount of money, and chose to put it in weekly or monthly. Of course, it can also be launched quarterly or annually. It depends on the influence of your website. Next, I will focus on the ways to make money through advertising alliance. In fact, advertising alliance is only a third-party platform, and its appearance is mainly to save the communication cost between advertisers and website owners. For advertisers, as long as they define their own delivery rules, other things are handled by advertising alliance businessmen; For website owners, it is no longer necessary to go to advertisers so hard to place advertisements, but to apply for relevant advertisements directly from advertising alliance merchants. Because of the third-party platform, advertisers and website owners have saved a lot of things. It is worth mentioning that there are mainly the following types of advertisements provided by advertising alliance merchants: 1). Cost per pop-up window (CPP for short): It is based on 1000 unique pop-up ip within 24 hours, that is, when a user visits the main website of the website, the advertisement page designated by the advertiser will automatically pop up on the main website of the website. Pop-up functions include direct play (pop-up publicity page when entering the site), delayed pop-up (pop-up publicity page after visitors enter for a few seconds), rear projection, pop-up window display and other advertising modes. Mode characteristics: The main advantage of this mode is that it can quickly pull up the alexa ranking of the website, give visitors a certain number of impressions, and the price is relatively affordable. 2)。 Click Advertising (CPC): Put the advertising pictures on the main site of the website in various ways, and calculate the cost when visitors are interested in the advertising pictures and click on them. Click to calculate the unique IP for 24 hours, and the same user repeatedly clicks to calculate an IP. Pattern characteristics: it is the type that has the least interference to visitors, but leaves the deepest impression on visitors. The efficiency of access is very high, and the users who click are basically interested users. 3)。 CPM (cost per thousandth) is an advertising model that charges according to the actual advertising display, that is, when the user visits the main website of the website, the advertiser's advertisement is displayed, and this advertisement is charged accordingly. This advertising model is generally suitable for the launch of brand products, and it is also commonly used abroad. Mode characteristics: Compared with cpc advertisements, it tends to have impression function and strong anti-cheating performance. 4)。 Cost per action (CPA): The pricing method of CPA has certain risks for the website owner, but if the advertisement is successful, its income is far greater than CPM. In order to avoid the risk of advertising fees, advertisers only pay for the main site of the website after the network users click on banner advertisements, link to the advertiser's webpage and successfully guide the users to register or other specific events. Mode characteristics: CPA pricing method has great advantages for advertisers because it does not charge advertisers for the amount of display and clicks. CPA model fully considers the interests of advertisers but ignores the interests of website owners, which has been resisted by more and more website owners. More and more website media reject CPA mode after practice, so it is difficult to find suitable media for CPA paid advertisements. 5)。 Sales commission advertising (CPS) converts the advertising amount according to the actual number of products sold. That is, according to the way of charging for each order/transaction. The website owner can get a commission for every successful transaction made by the user. Mode characteristics: A relatively fair advertising mode for advertisers and website owners can basically prevent website owners from cheating. Having said that, perhaps everyone can understand that different websites can choose the corresponding advertising alliance according to their own characteristics. Of course, it would be better to attract direct advertisers. After all, the advertising fees earned through advertising alliance are only a small part. Most of the advertising expenses are earned by affiliate advertisers. At the beginning of the article, it is mentioned that both mass traffic and directional traffic can make money as long as they are placed on specific occasions. For example, if you are a game website or a novel website or a download station, you can sacrifice some user experience and put some CPP or CPM advertisements; If it is a local portal or something, you can choose some CPC advertisements; If you plan to represent some other people's products, you can put in more CPS advertisements. You can mix as long as you feel fit. Of course, if you want to make money from advertising, you have to find ways to increase the traffic of your website. The method of improving website traffic is beyond the scope of this article. Second, selling products The CPS introduced in the previous section is actually a kind of selling products, but CPS is equivalent to acting as an agent for other people's products. This part is about selling your own products. In fact, for an individual, if you want to sell products online, just open a shop on Taobao. But if you want to build your own brand, it is wise to build an independent e-commerce website. It is very important for independent e-commerce websites to be out of control. Can give full play to their creativity and imagination, combined with their own surrounding environment, dig out their own original products. You can set your own prices and build your own customer base. Build your own brand! Third, selling services If selling products is mainly in kind, then selling services makes people feel a bit ethereal. For example, at present, some Witkey websites mainly sell services. Some people may ask, what is a witkey? Witkey refers to people who turn their wisdom, knowledge, ability and experience into practical benefits through the Internet. By solving problems in science, technology, work, life and study on the Internet, they make their knowledge, wisdom, experience and skills reflect certain economic value. Witkey website is mainly a third-party platform, and its services can be said to be all-inclusive: for example, if you want to build a website or design a LOGO, or if you want to collect some advertising slogans and find someone to decorate an online shop, you can find suitable professionals to help solve these temporary problems through Witkey website. In addition to Witkey-type websites, websites that provide domain name trading, search services and space business services can all be regarded as websites that provide services. Such websites generally appear in the form of third-party platforms, so after the service is completed, a certain platform service fee may be charged.