Related concepts of inbound marketing

1. Conceptually speaking, inbound marketing is to publish useful content to attract users, which is a bit of a wait-and-see meaning, rather than bombarding users by phone, email and SMS to tell them how our products/services are;

2. Compared with inbound marketing, integrated marketing is outbound and push marketing. In fact, it is nothing more than putting all kinds of tools and channels together, and the core idea is active extrapolation.

3. From the perspective of marketing methods, inbound marketing has three steps: attraction, transformation and growth. In fact, the key point of inbound is that in the convert stage, strange visitors generally go through the following processes: visitors-potential customers-potential customers-customers. How to turn visitors into salespeople step by step?

4. inbound marketing believes that users can be further attracted to change gradually through more in-depth, educational and beneficial content. For example, in the visitor stage, the company released some industry authoritative guides and e-books to attract them; In the foreground stage, the company publishes best practices and cases; In the lead stage, you need a real offer, and at this time, you need the intervention of salesrep; Of course, it is possible to repeat the purchase at the later stage of the customer, and we will talk about this later.

5. Customer-centered marketing strategically improves the role of marketing department in the whole organizational structure, establishes new relationships with potential customers at the marketing level, and establishes customer-centered trust building procedures. The cultivated potential customers will take the initiative to contact the enterprise when the demand comes. On the sales level, the pressure of sales is shared a lot, and only the qualified clues that have been cultivated need to be contacted, so that the work efficiency will be greatly improved and higher income will be brought to the company.