How to write mobile phone short message advertisement?

At present, most businesses hope to get big profits with small investment, but the appearance of advertising short messages meets the needs of some businesses and is favored by major businesses with the increase of mobile phone users, but some businesses say that the effect is not rational? What's going on here? Some businesses actually want to do what others do well, but they don't have the skills to send advertising information, which makes the information sent invalid. Next, Bian Xiao will introduce how to do SMS advertising with successful business cases! First, choose a regular SMS platform.

At present, the advertising messages provided by SMS platform have the advantages of high efficiency, convenience, rapid spread and accurate marketing, which makes the demand for advertising messages in all walks of life grow day by day, and also makes SMS companies appear in the market. Here, businesses should choose a regular SMS platform, because the quality of the platform will directly affect the arrival rate of SMS groups. If the short message arrival rate is not high, how can it be effective?

Second, accurately segment customers.

Merchants need to accurately segment their customers, such as prospective customers, new customers and old customers. At the same time, they should deepen their understanding of these customers, such as schedule and product demand. Then send different content for different types of customers, which can not only meet the different needs of customers, but also enhance brand awareness.

Third, write attractive short messages.

If you want to be "attractive" to the advertising copy written by merchants, you must firmly grasp the preferences and needs of customers. In other words, you should think about "how to write an attractive copy if you are the recipient of the copy", and then combine the theme of the event to write a distinctive and creative copy, so that customers will be attracted at first sight and will consider whether to buy your product.

Fourth, do a good job of SMS reply.

Generally, some customers in need will consult by SMS or telephone when they receive SMS. Here, businesses are required to solve customers' problems in time. Only when customers get satisfactory answers, the effect of advertising information will be better.

5. Common advertising message templates

Xx supermarket

How to edit short messages to attract customers?

First, when editing short messages, merchants should not use too many advertising words, and the words should be concise, because under normal circumstances, people just glance at short messages and don't read them carefully at all. You talk so much that no one else will read it. So try to be smooth and concise, so that people can remember it at a glance. Mass short messages remind us that the editing of short messages should be concise, the words should be concise, and the technical terms should be used less. At the same time, the promotion content should be completed within 70 words. R Second, some businesses will communicate with customers by telephone, which will bring great trouble to others, so many people will get bored. Therefore, Bian Xiao, the owner of short message group, reminds everyone that when editing short messages, we should pay attention to being as interesting and interesting as possible, and gain the trust of customers with language skills to narrow the distance between them. In fact, the success of SMS mass marketing promotion depends on the degree of editing of SMS mass content by merchants. If the short message content is well edited, customers will have a good marketing promotion effect if they like it; If the editor is not good, it may be blacklisted and there is no marketing benefit. r

What are the mobile advertising messages?

Problem: Worse than spam messages! "Ba Ping Advertisement" has come and gone without a trace. Can't it be turned off or not?

Recently, many mobile phone users have encountered an advertisement message that they have never seen before: this kind of advertisement comes and goes without a trace, can't be turned off and can't be found. The degree of "screen domination" is far better than spam messages.

This is not a virus, this is a letter. A netizen labeled Beijing said: I once received news from a loan company. This message suddenly appeared on the screen, and I couldn't turn it off, just like my mobile phone was attacked by a virus. After reading it, it disappeared, and there was no trace of such a message. At that time, this netizen thought that he was infected with some new "virus" and took it to the place where the mobile phone was repaired. As a result, the maintenance staff told him that it was not a virus, but a flash message.

It is understood that many netizens spit out that they have been pushed by "flash letters", and the advertising categories include foreign language training, cash loans and part-time jobs. Some netizens also reported that some online lending platforms have used this method for violent collection. And this way of "pushing" advertisements is being "popular" by many businesses.

"burn after reading" was abused and its original meaning was changed to harassment. After investigation, it was found that this message that came without a trace-"flash message" belongs to a short message service. Liao Xuan, a researcher at the Institute of Security of China Information and Communication Research Institute, said:

The original intention of flash SMS design is that mobile operators push it to users for early warning before natural disasters such as typhoons and earthquakes occur, so it has the characteristics of compulsion and immediacy. Flash messages have existed in the 2G era, but now they are called differently.

After reading the characteristics of flash messages, many netizens jokingly call it the "proxy" means of "burn after reading". The main features of the newsletter

It cannot be intercepted by software, mobile phone terminal settings, etc. ;

Do not rely on any data network, as long as you can make a phone call, you can receive information;