What are the disadvantages of sending short messages in groups by mobile phone?

There are two disadvantages in sending text messages by mobile phone.

1, the number of group messages should not be too much. Whether it is mobile, China Unicom or telecom, the number of SMS messages sent to mobile phone numbers is required. Under normal circumstances, the number of short messages sent by mobile phones per hour is no more than 200, or no more than 1000 a day, otherwise it will be recognized by the system as suspected of sending spam messages.

2. Mass marketing information is not allowed. You can send general notification messages, such as meeting notifications, wedding notifications and reminders. However, if it is aimed at store activities, such as opening promotions, shopping malls, supermarkets, etc., mass marketing information will be distributed. , operators will also limit the function of sending and receiving information.

If you don't study mass texting deeply, customers will easily fall into a misunderstanding:

1. SMS platforms are all web pages, almost the same page. You can choose which to send or promote. This idea is wrong. Third-party SMS companies access the channels of operators, so the channel quality and SMS service quality are different. Short message companies that have been established for a long time generally do not have the problem of poor channel quality, because the channel has been tested and sent for many years.

What they care about is the long-term cooperation and recommendation of customers. They will actually promote it, and will not attract customers at low prices for pure profits. Deduction exists. Some SMS platforms are online account opening and recharging, and there is no manual service. There is a problem with SMS sending, and no one has solved it. The menu function of SMS platform is similar. The difference lies in channel quality, service and platform technical support. Will the SMS success rate be 100%? Certainly not, because there are some problems with the number, such as empty number, shutdown, blacklist of arrears, and the content will also involve sensitive illegal information, then the success rate of SMS can't be 100%.

3. The data of each batch and each customer is different, so there is no fixed value for the success rate. The SMS channel is similar, as long as it can be pushed successfully. Under the popularity here, there are many short message channels, including the international channel starting with 106 operator, the channel for issuing virtual mobile phone numbers, the Apple push and flash channels with email numbers, and the pictures belong to 106 channel. After all, it was detected by the operator's gateway system, and formal notifications such as verification code have to go through the 106 channel, so this channel is the first choice for mass sending.

4. The cheaper the unit price of SMS group sending, the lower the cost budget. The channel quality corresponding to low price will not be good, because if SMS companies want to ensure the channel quality (actual delivery), besides the channel cost and labor cost, the profit will not be too cheap. Nowadays, SMS is much more standardized. Channel costs increase and prices rise. Marketing messages are usually from 6: 00 to 10, depending on the content type and purchase amount. The customer didn't receive the SMS prompt during the test, and doubted the quality of the SMS channel. You can first check whether the mobile phone number is blacklisted or not, and whether the poor mobile phone signal will affect the reception of short messages (change channels or stay in an open place to improve the signal that the mobile phone will receive). There is no problem with the quantity. You can check whether it is included in the mobile phone interception mailbox. Android phones will randomly intercept advertising messages in a small probability, which is the setting of the mobile phone system.

5. Apple phones don't intercept. Solution: Content modification is more pure. Don't use too many obvious advertising words such as "free" and "discount". Words sensitive to meaning can be changed or separated by punctuation marks. Their mobile phones also have SMS packages, so they don't have to spend money on SMS platforms. First of all, there is a short message package for mobile phone calls, but it is limited to the single sending of personal and personal information. It is not allowed to send a large number of advertising product information and formal pure notices. It's easy to get stuck complaining. If it exceeds the package, it costs ten cents a piece. Short message platform is a regular group sending platform. Up to 200,000 pieces of data can be sent with one click. It is efficient and convenient. Don't worry about getting stuck and complaining. The operator's short message channel has a good image.