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What does CITIC Securities mean by reminding you to cherish credit reporting?

What does CITIC Securities mean by reminding you to cherish credit reporting? Here, I would like to remind you to standardize your card use, repay on time and cherish your credit history. The card friend who received the text message expressed inexplicably flustered. The card is in good use. How can you send such a message? Is it not good to use your own card at ordinary times? Basically, I pay great attention to every time I swipe my card, and I have never overdue it.