Is Taobao's SMS marketing useful?

I wonder if Taobao users have received any marketing news about Taobao stores. This is actually a marketing tool commonly used by Taobao merchants. Is this Taobao SMS marketing method useful for Taobao merchants?

Taobao SMS marketing, Taobao SMS marketing useful?

As long as you buy goods in a store, after a certain period of time, you may receive SMS reminders from this store. Also called SMS marketing. So is SMS marketing useful? And how to do SMS marketing to improve the conversion rate? Let's take a look today!

Is Taobao SMS marketing useful?

First of all, we know that SMS marketing has not disappeared in our lives, which shows that SMS marketing has been playing a role on the road of marketing. Not to mention Taobao, other major online shopping platforms have been using SMS marketing to improve the conversion rate. So SMS marketing is still useful. But there is no guarantee that every SMS marketing will work. And for most consumers, texting is still acceptable, because reading text messages is not a big burden for themselves. You can unsubscribe if you don't like it. Therefore, merchants have never given up this short message marketing.

How to do SMS marketing with high conversion rate?

1. The content of SMS marketing should be concise and focused, instead of writing a lot of nonsense in a big space, because in this fast-paced life era, many consumers have no time and patience to read nonsense. So the content should be clear and definite. Also pay attention to the language skills used. Let the consumers who receive the short message realize your sincerity and courtesy.

2. The frequency of SMS marketing should not be too high, because if you receive these SMS marketing every day, consumers will get bored, so it is best to send them at least once a week.

3. In addition, the object of texting should be targeted. Many sellers send messages in groups to save trouble. Although they didn't say they couldn't send it in groups, they can send it in groups for consumers with certain crowd characteristics. Because for some consumers, they often receive messages that are irrelevant or not what they need, then such messages are also spam.

4. The language of sending information can be vivid, profound and polite. This can narrow the distance between consumers and sellers.

Finally, the most important thing is the content of the information. If you want to improve the conversion rate, it is best to edit the content in the form of holiday greetings and promotions. This is also the content matching of SMS marketing with the highest conversion rate at present. Because the public is also more concerned about festivals, at the same time, promotions and preferential activities can also make consumers excited about the details of the activities. If the preferential strength satisfies the psychology of consumers, why is there no conversion rate?

To sum up, the role of Taobao SMS marketing is affirmative. For example, if there are any new activities or discounts in the store, you can tell customers faster through SMS, and then customers can go to the store to spend money in time.