How does Taobao CRM carry out customer classification management?

Taobao CRM is actually Taobao customer management, which is simply a matter between Taobao management and customers.

Now all major stores on Taobao will do this Taobao CRM marketing well. Why do so many people do it? Obviously, the price that Taobao needs to pay to tap new customers is much higher than the secondary marketing operated by old customers. Maybe some dealers will think, I am a retailer. Customers can't buy clothes every day. Besides, customers like this style of clothes today and may like another one tomorrow. Is it necessary to manage customers? Doesn't this increase the workload?

Therefore, it is necessary for us to classify customers. On the one hand, we can allocate the limited time to customers reasonably, so as not to miss any customers. On the other hand, we can provide different services for different types of customers.

Finally, customers are classified from different dimensions.

Having a clear definition of customer management and realizing the importance of customer classification, we must learn from which dimension to classify customers.

1. Member Relationship Management of Taobao System

Path: Seller Center? Marketing center? Membership relationship management? Settings, find the member VIP settings. (Shop membership system: customers can become members if they meet certain conditions)

We can set membership levels (up to 4) according to the transaction amount or transaction times of customers, and each level can enjoy different discounts. It should be noted that members will only be upgraded and will not be automatically downgraded. When we want to downgrade our customers, we can modify them manually.

Example of setting members:

If we want to give our customers some other benefits, we can also click Customer Management? Member level filters customers who want discounts. Check the customer and click the relevant discount.

What if we want all customers to enjoy only one discount? Dear, you just need to change the discount of each level to the same, and uncheck automatic upgrade. As shown in the figure:

If we think this kind of customer classification is relatively simple, we can also set our own conditions and then label the customers, which can be increased by 100 at most. As shown in the figure:

We can mark it manually, automatically according to the transaction data, or automatically mark the specified goods (maximum 10).

This way, we can organize different activities for different customers in the future.

2. Customize customer file management

Some dealers feel that the customer management classification conditions of Taobao system are not based on transaction amount or transaction times, and cannot be automatically downgraded.

A little more flexible is that customers can be labeled according to a certain condition, but there are still some defects. We can't see any other information about the buyer. So what should we do? Honey, don't worry, you can classify according to the conditions you want through Excel tables. However, Bian Xiao would like to remind you that this workload will be a little bigger than the first method, and the advantage is that you can analyze your customers in more detail.