What does PPC mean?

PPC is the abbreviation of English Pay Per Click, which means pay-per-click advertising in Chinese. Pay-per-click advertising is the most commonly used online advertising form for large companies. This method is expensive, but the effect is also good.

PPC is also the abbreviation of English Pay Per Call, which means call pay advertisement in Chinese, also called call pay advertisement. Its representative is Ding's pay-per-view advertisement.

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Audiences of the following three different transportation channels:

1. Search traffic: Customers who search for information in search engines usually take the initiative to find solutions to their own problems or products they want to buy, and have a high willingness to buy. For this group of people, marketers can use more relevant keywords used by such users when searching in advertising copy.

1, display advertising traffic: This group of people have low purchase intention, and they may just browse the web. For marketers, it is most effective to put soft advertisements into this group of people.

2. Social media traffic: Social media users' willingness to buy is also relatively low, so SoftWide is also suitable for this group.

Baidu encyclopedia -PPC