Is it effective to activate old customers by sending short messages in groups?

The continuous operation of enterprises mostly depends on repeat customers, which is what we call repurchase. Because in the long run, if the store wants to develop healthily for a long time, it still needs stable old customers to buy again.

Merchants hope to increase exposure and transformation by doing activities. Although this promotion method can increase the exposure of stores and increase the conversion rate of orders in a short time, the sales volume has increased significantly in a short time. Then, after the activity is drained, how to keep these new customers and turn them into old customers?

1、? Make good use of electronic coupons to increase repeat customers.

When sending short messages for promotional activities on the SMS group sending platform, members can be screened and classified under the member management in Zhong Ding Shangwang software, and different coupons can be set for new members and old members. Only by being different can we better stimulate their second purchase, otherwise everyone will be the same, which will make old customers feel inferior.

2. A little surprise is essential to win the hearts of new guests.

You can use the card opening setting that triggers SMS to set a small surprise for new customers in the store. After registering as a member of the store, customers can send a thoughtful short message, in which they can give coupons for newcomers, which will be reduced or exempted for the next shopping, or they can give small gifts to be redeemed together with the next shopping. You know, these "little surprises" can often play a wonderful role in making customers remember you.

3. Precision marketing: Call your "repeat customers" regularly.

Through the big data precision marketing of SMS platform, in the member management function, through the labels of "member classification, card handling time, consumption points", we can screen out new customers in different States, send marketing messages to them accurately, and "call" them to become repeat customers to place orders. Especially in the early stage of the promotion, sending information about big discounts and coupons can get twice the result with half the effort.

Keep in touch and invite old customers to try new products.

To retain old customers, we must have good products and certain emotional connections. Merchants should contact customers in various ways, which is actually an emotional connection with customers. At the same time, when bosses launch new products, they can also invite old customers to try them out for free through SMS, or even designate old customers with high value and high points to try them out as a special "care" to strengthen contact with core old customers.

5. Do a good job in member operation and tap the potential of old customers.

Now many stores are doing membership operation. Merchants can set the membership level according to the actual situation of their stores, the number of customers' consumption, the cumulative number of points and other indicators. Only in this way can we accurately operate the short message group sending on the short message platform for different types of members in promotion activities and daily life, and turn them into their own "fans".