Tanabata activity planning scheme

In order to ensure the orderly and effective development of things or work, it is often necessary to make plans in advance according to specific conditions. A plan is a business plan that defines the time, place, purpose, expected effect, budget and method of specific actions. The following is the planning scheme of Qixi activity I prepared for you, hoping to help you!

Tanabata activity planning scheme 1

1. Activity background

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the festivals that couples must pass. On the occasion of traditional festivals, this event will cooperate with the organizers to create a rich festive atmosphere and create a warm and pleasant experience of making friends for the guests participating in the event.

2. Purpose of the activity

Mainly to render the atmosphere of Tanabata, enhance the affinity of organizers, and promote the interaction and hand-in-hand of guests through activities, so as to achieve good development.

Step 3 organize

Organizer:-Company

Co-organizer:-Alliance

Participating unit: to be determined

Participate in the media

The coverage of Zhejiang-Guangzhou Group and Hangzhou-Guangzhou Group by TV media such as Metropolitan Express, Youth Times, newspapers and Zheshang Magazine.

5. Activity information

Activity Name: Looking for "Love" Tanabata (reference, to be determined)

Activity date: August 20, 2008

Location:-Software Park

Number of participants: about 100.

6. Programme of activities

A. Preliminary preparation

Preparatory Committee: responsible for the preparation and smooth progress of the party.

Composition of the Preparatory Committee:

By- The Alliance is mainly responsible, and invites the main person in charge of the organizer to assist in supervision.

The organizer counts the guest information and fills in the relevant party participation form (used to make the first love experience game)

Ask the guests to prepare a favorite small gift (used to exchange gifts or give them to their favorite objects)

B. Activity overview process (time reference)

17:00 guests will be present to sign in.

17:00- 18:00 guest dining time

18:00- 18:05 The host announced the opening ceremony and introduced the guests present, participating guests and activities.

18: 05-18:10 Speech by the host guests.

18: 10-20:00 guest interaction time (guest interaction)

20:00-20: 15 The party ends.

Active highlight setting

In order to reach the climax of the success of the party, three collective links were set up:

The first experience of love (preliminary pairing on the projection according to the guest information fed back in the preparatory period, choosing party partners, playing games and various game links for the guests)

Small exchange of love (exchange and send out the favorite gifts brought by guests, the second step of choosing the favorite party object independently, and set off a small climax of the party)

Cupid of love (please blindfold all the girls who have the right object, and the boys will hold a light kiss ceremony to further determine the object of holding hands, and win the couple's candlelight dinner award (to be determined), which will set off the climax of the party)

Set up a small game area at the scene.

(China lantern riddle area, psychological game area, DIY favorite small gift area, wishing lamp area, etc. )

Set up a small game area to provide guests with a preliminary understanding and create a relaxed atmosphere. Through the combination of home party and away garden activities, arouse the enthusiasm of participants and enhance the sense of participation of guests.

Guo Xue Lantern Festival: A Lantern Festival Lantern Festival was set up in the venue, where guests can interact with solve riddles on the lanterns. The riddle is related to the theme of Qixi, and the guessed guests will get corresponding small gifts.

Psychological game area: a psychological test area is set up in the activity venue, and psychologists are arranged to do simple psychological quizzes and test analysis for the guests. At the same time, experts can communicate with guests to relieve the pressure at work.

DIY small gift area: The venue has DIY manual area, where you can make lotus lanterns and write down wishes, and you can also learn to make Chinese knots, origami, tie flowers and balloons. After completion, you can give it to your favorite object or as a souvenir.

Wishing and lighting area: There is a wishing and lighting area in the pool of the activity venue. Guests can make their own lotus lanterns and write down their wishes in the DIY manual area, and put lights in the lighting area. After nightfall, candlelight flickered by the pool, and the scene was warm and romantic.

Tanabata activity planning scheme 2

Theme of the event: Tanabata is the Valentine's Day of China people, giving back to new friends with true feelings and launching 77 pairs of free wedding photos. ...

Activity description: There is no doubt that this is a pie in the sky? In order to repay old and new friends, 77 pairs of free wedding photos were specially launched on Valentine's Day. You can take a wedding dress for free first, and then decide whether to make an appointment.

Guests can enjoy the content for free if they hold coupons in advance, but they can't decide the wedding photos if they decide on them.

100 yuan coupon: 10 take a set of white gauze for free to offset the value of wedding photos, and return at least 30% deposit 100 yuan to the guests.

Free exquisite styling design: a wedding dress is given free of charge, and 7- 1 and 5- 1 are given as souvenirs.

Give away 7- 1 and 5- 1/photos as a souvenir. 100 yuan cash photo voucher is upgraded again, and you can enjoy a set of porn shooting in 158 yuan for free as a respect for the work of photographers and makeup artists. No guests.

Cash coupons for all pornographic films and free photos on 7-2 and 5-2 100 yuan; 100 yuan photo coupon +58 yuan can directly enjoy the company's main photo 158 yuan.

Get the 50 yuan-flower shop free cash coupon, and the flower shop can enjoy the minimum consumption of 100 yuan, that is, 50 yuan can enjoy the minimum consumption of 100 yuan to the flower shop 150 yuan can enjoy the minimum consumption of 100 yuan/50 yuan.

200 yuan's coupon: a set of white gauze will be given free of charge 15, and 100 yuan will offset the value of wedding photos, and at least 30% deposit will be paid and returned to the guests in 200 yuan.

A set of 20 wedding dresses with a value of 258 yuan will be shot for free, and 7- 1, 5-2 will be given as souvenirs for free.

Free 2 photos of 7-2 and 5-2 as souvenirs, free photos taken as respect for the work of photographers and makeup artists, and no guests.

Get free cash coupons from 99 yuan-Flower Shop, and get free 7-3 and 5-3; To- flower shops enjoy the minimum consumption of 150 yuan, that is, 50 yuan can enjoy the consumption of 150 yuan.

Free, a bunch of roses from a lover in the rose garden, free, all the pornographic films taken.

Free 7-foot photo magazine.

Enjoy the minimum consumption of 150 yuan in the flower shop, that is, 50 yuan can enjoy the minimum consumption of 150 yuan, and enjoy the minimum consumption of 200 yuan in the flower shop, that is, 100 yuan can enjoy the consumption of 200 yuan.

Focus of activities:

1.77 free wedding photography: a set of wedding photography is free, and you can decide after you are optimistic, guide the guests to rational consumption concepts, be strict with makeup artists and photographers, and show your housekeeping skills to satisfy customers.

2. Take the coupon of 100-200 and promise to refund it if you are not satisfied. If you pay, you will be required to satisfy customers in terms of service and quality in all processes of the company;

3. The worst plan is that the guests don't recognize it. Cost estimation: Excluding labor costs, 20 yuan is not enough;

4. Free photo coupons and free photo shooting:

It is used to attract guests to order. Pay 100 coupon and send 100 photo cash coupon, free of charge. Pay 200 coupons and take a group of free photos directly. As long as the guests take all the free photos, it is the initial recognition of the rose garden. Therefore, the requirements for makeup artists and photographers must be strict, and they must show their housekeeping skills to satisfy customers.

5. To form an alliance with-flower shop, mainly to prepare for the wedding and send flowers to the couple in the future, and consider long-term cooperation with the photo studio.

Pay 100 cash coupon to 50 yuan. If you choose in- pat, you can enjoy the minimum consumption in the store 100 yuan, otherwise you can enjoy the minimum consumption 150 yuan. This is an agreement with the flower shop. Don't tell the guests directly.

Pay 200 coupons and send cash coupons to 99 yuan. If you choose in- shoot, you can enjoy the minimum consumption in the store 150 yuan. If you don't choose, you can enjoy the minimum consumption, 200 yuan. This is an agreement with the flower shop, and we don't tell the guests directly.

Marketing promotion:

1, in-store promotion:

POP: It is recommended to have two pieces of 90CM- 150CM, one in the store and one in front of the store;

Tag: it is recommended to make a heart-shaped rose edge, which is consistent with the name of the whole store and the color is mainly romantic; Dining table card;

2. Out-of-store publicity:

3,000 DM leaflets, 2,000 distributed on 8.8-8. 10, 8. 1 1 distribution 1000; Arch: 8.11-8.13 three days;

Little angel:

8. 1 1 On the same day, a man and a woman, accompanied by a little angel and dressed in a wedding dress, greeted the guests at the door of the store and handed a bunch of roses to the consulting guests at the door, saying words of blessing;

On August 8-8. 10, the employees in the store will distribute DM in local prosperous areas, department stores, KFC and other places where there are many young people;

8. 1 1 Invited 65438 bees, 5 men and 5 women, and distributed leaflets in the street in groups of one man and one woman wearing wedding dresses;

8. 1 1 day, two men and two women were invited to be models in the shop window to attract passing guests. All employees of the company must help in the lobby to gather popularity.

3. Other publicity

If the local TV advertising cost is not very high, we can advertise on 8. 14-8. 16- real feedback for three days, and 77 free wedding photos are in progress.

Tanabata activity planning scheme 3

I. Purpose of the activity: to enhance the brand image, service and brand influence.

Two. Activity time:-August 12.

Third, the theme of the event: the years are silent-true love lasts forever

Fourth, the theme element: classic Valentine's Day discount service

Verb (abbreviation of verb) Description: The theme highlights Jin Jiali's warm and romantic service desire to customers through the grand theme of Valentine's Day in China.

Location of intransitive verbs: Jinjiali Store and its surroundings

Seven, the theme of communication performance:

Run through the activities and form the main performance.

Effective interactive interpretation and content dissemination.

All supplies are marked.

All the publicity performances.

Social influence and word-of-mouth communication.

Eight. Activity overview:

Nine. Expected goal of the activity

Goal 1: Establish a strong brand in jewelry industry with the help of the influence of activities during Tanabata.

Goal 2: Through this activity, the company's image and social reputation will be further enhanced.

X. Activity target: The activity location area is aimed at the crowd.

Appeal elements: warmth, romance and carnival.

XI。 Activity form: Warm, romantic, carnival and game activities are the main activities, which are in line with the theme of China's classical Valentine's Day on Tanabata. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company.

Twelve. Specific activity plan

1: table tennis exhibition

Theme: The Secret of Attraction

Award: Most Attractive Award

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.

Person in charge: on-site host

The winner can get a beautiful diamond ornament from the company.

2. Beautiful love stories

1) When "Yuan" comes.

Choose customers or owners at random and tell their first wonderful acquaintance with her (him).

Award: the most beautiful encounter award

Person in charge: on-site host

The winner can get a beautiful diamond ornament from the company.

3. The lady covers the red veil and ties the man.

Theme: Our love is so tacit.

Awards: Best tacit lover award

Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.

Person in charge: on-site host

Competition supervision: on-site customer registration or random selection.

The winner can get a beautiful diamond ornament from the company.

Thirteen, publicity stage division:

The first stage of pre-event publicity

Publicity time:-July 22, 2008

Publicity form: newspapers and mobile phone customers send text messages in groups, and salesmen call customers to participate in activities. Publicity content: convey the information about the upcoming event.

Information transmission elements:

Theme and content of the activity

Time and place of the event

Media arrangement: mainly newspapers and short messages.

The specific newspaper media include China Gold Newspaper, Local Evening News, Gem Weekly, Shenzhen Jewelry Network and other media.

Newspaper: issue a document one week in advance

The second stage of after-the-fact publicity

Publicity time:-August 2008 12.

Publicity form: consolidate the effect of soft text publicity activities

Tanabata activity planning scheme 4

First, the general idea.

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Second, the activity time

_ _ _ (Thursday) —— _ _ _ (Sunday)

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

A century-old shop, a century-old friendship-_ _ Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop?" "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantages of shopping malls and gold jewelry stores, and attracting target consumers with integrity and blessings.

2. Activity planning

The Diamond Festival lasts from _ month to _ Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic Tanabata, Lucky 77

-77 romantic gifts worth more than RMB 100, on a first-come-first-served basis.

(2) Activity planning

In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Design and production of KT version

(2) The activity rule is water marking.

(4) tables and chairs needed for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, buy a Valentine's Day gift coupon and send a crosstalk couple package as long as you arrive in 770 yuan.

(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.

(The above two offers cannot be enjoyed at the same time)

Tanabata activity planning scheme 5

August 26th is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. Today, especially in recent years, Qixi Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love.

With the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people put their lifelong events after their careers and work, and the number of older unmarried people is rising. It is understood that in our city, most of these people have become the backbone of our society, with stable jobs and successful careers, but due to their own and social factors, they still live a "free and lonely" life.

The organizer decided to hold a blind date on Tanabata, hosted by Minnan Daily and planned by Fujian Feng Hongkai Media. This activity integrates making friends, falling in love and entertainment. , and fully combined with making friends and communication, so that the number of participants in the event is large, the participants are enthusiastic, the activities are rich in content, and the environmental atmosphere is strong, which has achieved great social impact and economic benefits.

1. Purpose of the activity: Free and romantic spouse and love selection activities are conducted through fair, open and just organizational principles.

Second, the significance of the activity: through this activity, a large number of single young people in Zhangzhou will have a good chance to get married. It has certain social significance and economic benefits, and can improve the image and social influence of the organizers and exhibitors.

Third, the theme of the event: Tanabata, love in Zhangzhou.

Fourth, the activity organization:

1. Organizer: Minnan Daily

2. Organizer: Feng Hong Kai Media Flower Matchmaking Agency

3. Special guests: leaders of Minnan Daily and Zhangzhou Municipal Committee.

Fourth, media support: Minnan Daily Zhangzhou News Network Minnan Daily Mobile Newspaper Zhangzhou TV Station Zhangzhou People's Broadcasting Station

Verb (abbreviation of verb) Activity time: July 25th-August 26th.

Location of intransitive verbs: Tianli Renhe Community, longwen district.

Seven. Participants and number: required 18 years old or above, with a total number of about 500 people, and the registration fee is 50 yuan. Registration place: Advertising Department, 1st floor, Minnan Daily, Room C-50 1 Water Garden, Shengli East Road, Zhangzhou City.

Eight. Activity flow of blind date meeting: (Start-17: 00- 17: 30)

Making 100 red hydrangeas. After the opening ceremony, the "Old Man under the Moon" and "Fairy Queqiao" threw them on the spot, which played a finishing touch and caused a sensation on the spot. Imagine which participant and candidate don't want to get the hydrangea symbolizing marriage?

Video playback: A large projector at the event site repeatedly plays photos of participants' lives or TV programs. Participants can choose the opposite sex they like, and then find the corresponding numbered object by number.

The first wave of love shock: Looking for the Goddess in Your Heart-17: 30- 18: 30

1, campaign slogan: resolutely talk to strangers;

2. The organizer designed and made an appointment card, male (blue) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work and requirements for him/her;

3. All people who really want to find a relationship can get a blind date card and fill it out by themselves;

4. Sincere people can observe and then entrust the organizer's staff to send the appointment card to Xin.

He/she of the instrument;

If both parties are interested, the staff of the organizer can communicate with each other and start dating.

The second wave of love shock: "Handsome men and beautiful women touch each other"-18: 30-19:15

1, blind guide (choose 7 pairs of men and women to complete the game).

The rules of the game are grouped. One of them is blindfolded and the other is in charge of the command. According to the distance of the game, you need to go around stools, cross stumps, pick up roses and other obstacles. The winning team will get a gift.

2. Brain test, a game against time

We asked some questions on the spot and answered them in a hurry. Whoever answers the correct answer in the fastest time is the winner. The winner will get a gift.

3, romantic folk songs, love songs duet.

Singing folk songs (love songs) composed of handsome guys and beautiful women on the spot and comparing them with another group of the opposite sex. During the competition, participants are free to give full play to their strengths and choose people who love each other. The winner will get a gift.

The third wave of love shock: Prince Angel Call Order-19: 15-20: 00

The PK match between Prince Charming and Angel was hosted by "Old Man under the Moon" and "Xianque Bridge". The old man under the moon is the captain of the man, and the fairy magpie bridge is the captain of the woman. The two sides hold beautiful PK handsome guys, walk the catwalk, show their personal style, publish a declaration of love, and win votes for themselves. The ballot box is just around the corner. The audience under the stage can write down their number and contact information on the note and put it into the ballot box of their favorite beauty or handsome guy. The couple who get the most votes will be awarded the titles of "Prince Charming" and "Angel", and each will get a special gift.

One copy. Anyone who participates in any performer will get a gift!

Trivia -20: 00-20: 10

Live lottery. There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.

Video playback: A large projector at the event site repeatedly plays photos of participants' lives or TV programs. Participants can choose the opposite sex they like, and then find the corresponding numbered object by number.

The fourth wave of love shock: "Flowers before the moon, * * * have a candlelight dinner together"-20:10-21:30.

1, wishing in the air:

Under the guidance of the host, the handsome guys and beautiful women at the scene closed their eyes and silently made beautiful wishes on this loving day of Tanabata. Pray for God's blessing, and may all lovers get married.

Then * * * have a candlelight dinner.

2. Cultural performances:

Beauty products company participated in the live event "Fashion Show".

Wedding photography company provides wedding show activities.

3. sweepstakes:

There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.

4. Free activities:

You can take a group photo as a souvenir, or you can take a suitable photo with the photographer on the spot.

My own photo.

Trivia -2 1: 30-2 1: 40

Live lottery. There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.

Video playback: A large projector at the event site repeatedly plays photos of participants' lives or TV programs. Participants can choose the opposite sex they like, and then find the corresponding numbered object by number.

The fifth wave of love shock: "confession of true feelings"-21:40-22: 40 All handsome guys and beautiful women can come on stage and make a loud confession. And get beautiful gifts.

Option 1: Romantic Love Letter+Love Rose

If you are confident in your writing ability, a love letter written on a particularly exquisite card, plus a bunch of roses, will definitely leave an indelible impression on him or her. Never copy the award-winning love letter manual, but write your own love letter sincerely. As long as you write it yourself, it doesn't matter if you are naive. Brave lovers will be welcomed everywhere. Girls should not only have sweet words but also rich gifts, which is the double insurance of love.

Scheme B: Sincere confession+heart-shaped chocolate or gold ornaments.

When he (she) is not paying attention, give your "heart" under the lamp. Anything else to say after that? Everything speaks for itself.

End——22:40-23:00 After the confession is over, those who successfully match on the spot will receive special gifts from the organizers, and a simple ceremony will be held under the auspices of the leaders on the spot, wishing them an early marriage.

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