What is digital marketing? Mode and operation

Digital marketing is a practical activity to promote products and services through digital communication channels, and to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing includes many technologies and practices in Internet marketing, but the scope is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a series of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.

SMS promotion of Weibo blog is a part of digital marketing.

Video, media promotion, news topic report and online product placement are all digital marketing.

Word-of-mouth construction and hype are not its main ways. This kind of hype depends more on opportunity and luck!