Shopping Center Dragon Boat Festival Promotion Plan

In order to ensure the smooth progress of work or things, it is often necessary to prepare plans in advance. A plan is a written plan that defines the time, place, purpose, expected effect, budget and method of the action. How should the plan be made? The following is the promotion plan for the Dragon Boat Festival in the shopping mall that I arranged for you. Welcome to reading. I hope you will like it.

Shopping Mall Dragon Boat Festival Promotion Scheme 1 I. Activity Background

The first significance of the Dragon Boat Festival is to commemorate the great national poet Qu Yuan. Qu Yuan (340- 278 BC) was named Ping, and his word was original. As a disciple of Chu, he was called a doctor. Internally, it advocates promoting and appointing talents and reforming the disadvantages; He advocated uniting the state of Qin to make the country strong. Being slandered by slanderers, he stayed away from Chu Huaiwang and was exiled to xiang yuan. Although he has a hard life, he is still worried about his country and people. He was worried and angry when he heard that the city had been breached, so he threw himself into the Miluo River. Throughout the ages, the Dragon Boat Festival commemorates Qu Yuan, carries forward the national spirit and expresses patriotic feelings, which has become the knowledge of China people at home and abroad, which gives the Dragon Boat Festival a patriotic complex, that is, the Dragon Boat Festival Complex.

Second, the purpose of the activity

In memory of Qu Yuan, Qu Yuan's patriotic spirit and touching poems have been deeply rooted in people's hearts. Traditional festivals are declining at present, and college students are gradually forgetting the traditional festivals in China. If all kinds of folk customs of China Dragon Boat Festival are properly protected, commemorating the Dragon Boat Festival will be a contribution to world culture.

Third, the significance of the activity

In order to further carry forward the excellent national traditional culture, we should carry out ideological education for college students, such as loving the motherland, honoring their parents and respecting the elderly. Such activities make college students know more about and love the traditional festivals of the motherland, prepare for their own traditional festivals, and stimulate students' patriotic enthusiasm.

Four. Activity content

1, Bell statue

It is the custom of Dragon Boat Festival for Zhong Kui to catch ghosts. In the Jianghuai area, bells and statues are hung in every household to ward off evil spirits. Emperor Kaiyuan of Tang Dynasty returned to the palace after giving a lecture in Lishan, and malaria was rampant. He dreamed that two ghosts, one big and one small, were running around the temple wearing red crotch pants and stealing Yang Guifei's sachet and the jade emperor of the Ming Dynasty. GREAT GHOST, wearing a blue robe and a blue hat, caught the child, gouged out his eyes and swallowed it in one gulp. When asked by the Ming emperor, GREAT GHOST said: My surname is Zhong Kui, that is to say, I am the best martial artist. I am willing to exorcise evil spirits for your majesty. When the Ming emperor woke up, malaria was cured. So I asked Wu Daozi, the painter, to draw a portrait of Zhong Kui catching ghosts according to what I saw in my dream, and ordered all the people to post it on the Dragon Boat Festival to exorcise evil spirits.

Step 2 hang calamus

On the Dragon Boat Festival, every household uses calamus, mugwort leaves, pomegranate flowers, garlic and dragon boat flowers to make human figures, which are called Ai people. Hanging mugwort leaves in the hall, cutting them into tiger shapes or ribbons, and sticking mugwort leaves on them, women compete to wear them to ward off evil spirits. Using calamus as a sword and inserting it on the lintel has the magical effect of exorcising ghosts.

3. Dragon Boat Race

At that time, Chu people didn't want to let the sage Qu Yuan die, so many people rowed boats to catch up and save him. They rushed to catch up, but when they arrived at Dongting Lake, there was no trace, because that was the origin of dragon boat racing, and then they rowed dragon boats on May 5 every year to commemorate it. Rowing a dragon boat to disperse the fish in the river so as not to eat Qu Yuan's body. The habit of competition prevailed in wuyue and Chu. China Dragon Boat Festival custom has a long history, and its inheritance involves many Asian countries and regions, forming a cultural circle of Dragon Boat Festival custom. The similarities and differences of the Dragon Boat Festival customs in China, Japan, South Korea and Vietnam are all caused by the exchange and influence of folk culture.

We should not only explore its origin, but also study its great influence on the lives of people of all countries and nationalities. The Dragon Boat Festival in Gangneung, South Korea is not only a cultural heritage of South Korea, but also a world cultural heritage. South Korea has localized the custom of Dragon Boat Festival from China, making it a part of Korean national cultural heritage, which is valued and protected. This experience is worth learning and learning from. The custom of dragon boat race is still circulating all over China. If the folk customs of China Dragon Boat Festival are properly protected, it will be a contribution to world culture.

Verb (abbreviation for verb) budget

-Yuan.

Shopping Mall Dragon Boat Festival Promotion Scheme II Activity Background: The fifth day of the fifth lunar month, commonly known as "Dragon Boat Festival". "Five" is connected with "noon", and "five" is also a positive number, so the Dragon Boat Festival is also called Dragon Boat Festival, Chongwu, Duanyang and Zhongtian. This is a traditional festival of Han nationality in China. The essential activities of this day gradually evolved into: eating zongzi, dragon boat racing and hanging calamus.

Folium Artemisiae Argyi, Rhizoma Atractylodis, Radix Angelicae Dahuricae, and drink realgar wine. It is said that eating zongzi and dragon boat racing is to commemorate Qu Yuan, so after liberation, the Dragon Boat Festival was named "Poet's Day" to commemorate Qu Yuan. As for hanging calamus, wormwood leaves, smoked atractylodes rhizome and angelica dahurica, drinking realgar wine is said to suppress evil spirits.

First, the layout of the store

1. Off-site layout

1. 1 The marketing store made a banner and hung it in front of the store.

1.2 The entrance is decorated with balloons, which can be hung or arched.

2. Site layout

2. 1 The mall is mainly equipped with special areas to coordinate with the reasonable arrangement of goods.

2.2 The key layout of the main passage can be hung by balloons (see attached figure).

2.3 Special areas can be hung into various shapes with zongzi (such as Happy Dragon Boat Festival, etc.). ).

Second, commodity promotion.

1. Special sale of goods: during the promotion period, festival-related goods such as zongzi (such as rice wine, frozen food, drinks and other foods, transparent soap, shower gel, insecticidal water, mosquito-repellent incense and other supplies) are sold at special prices;

2. Commodity requirements:

2. 1 related promotional items

Not less than 20 items (15 fresh, 5 fresh);

2.2. Commodity prices are generally lower than market prices;

2.3. Choose goods with lower prices for similar goods;

2.4. Please refer to the following items for all goods related to the Dragon Boat Festival (recommended goods are highlighted in red font):

food

Bulk Zongzi Packaging Zongzi Packaging Glutinous Rice Bulk Glutinous Rice Ham Sausage Peanut Red Bean

Mung beans, sesame seeds, spiced powder, pepper, sugar, salt and red dates.

Edible oil sesame oil shrimp rice wine rice wine chicken essence

Glutinous rice wine liqueur beer red heart salted egg preserved egg salted duck egg

Fresh food

Pork belly, chicken, beef, shrimp, bean soup, laver, red dates, candied dates, bean paste, baking soda powder.

Third, group buying business.

1. Many customers give gifts during the Dragon Boat Festival. Visiting local government departments and trade unions in advance to show their intention can increase the sales performance of marketing stores.

2. Before the Dragon Boat Festival-The Division organizes customers in all regions to send short messages to wish a happy holiday in advance.

3.- The store gives gifts worth about 10 yuan to children (1under 8 years old) whose birthdays are Dragon Boat Festival and Children's Day.

Shopping Mall Dragon Boat Festival Promotion Scheme 3 I. Activity Analysis

The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, to commemorate Qu Yuan and to preserve folk traditions, many publicity activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education". And give back to customers, hoping to improve the popularity of shopping malls, attract people, provide customers with a warm shopping place, increase the turnover of activity days, and let customers feel an unforgettable Dragon Boat Festival.

Second, the activity time

Date, month, 20

Third, the recommended activity title

Smell Ai's "pearl" thousands of miles away.

Four. Activity content

(A) "jiaozi, Love" Competition

On the day of the event, a jiaozi Production Competition was also held, which narrowed the distance between our store and consumers, and also enabled the contestants to enhance the feelings among family members through this event. After the activity, palm seeds will be distributed to social welfare centers such as nursing homes and nurseries.

Target audience: on-site customers or community residents.

Activity mode:

1, within 5 minutes, see which player's brown rice is wrapped quickly and well.

2. The top three and the most photogenic "Brown Award" are judged by the customers themselves.

3. The winners will issue corresponding "gifts".

Everyone who takes part in the competition will get a souvenir.

5. After the competition, send the completed palm seeds to social welfare centers such as nursing homes and nurseries.

Note: This activity needs to control the time and the number of participants (the specific details will be determined after the scheme is determined).

(2) Dragon Boat Festival Xiangzi Fishing Competition

Activity time:-month-day

Venue: West Gate of Shopping Center

Activity content: Dragon Boat Festival is here. Do you want to get holiday gifts when shopping? Then come and join our competition!

Anyone who buys-yuan on the same day can take part in the Xiangzong Fishing Competition, fishing-yuan once (1 minute) and-yuan twice, and so on, and buy more and fish more. Receive the corresponding gifts according to the "delicious jiaozi" caught. The number of gifts is limited, first come, first served, until the fishing is over.

Props: several bamboo poles, ropes, zongzi, etc! The gift is the "Zongzi" you caught.

(3) "Stand up, Stand up" Egg-laying Competition

Activity content: anyone can participate in the activity on the day when shopping is over-yuan. Each participant will hold an egg and let it stand naturally at the specified time without any external force. The winner will get a gift, and the unsuccessful one will get a souvenir.

Activity time:-minutes, each person is limited to play once.

Venue: West Gate of Shopping Center

Activity object: Anyone who is interested can sign up for the activity.

Expected effect: through this "new" gameplay, everyone will be happy to shop.

Verb (abbreviation of verb) activity promotion plan

1. publicity vehicle: rent 3 publicity vehicles to carry out activities and publicity in the main crowd gathering places in the city. (1 car parked in the shopping center, 2 cars arranged by themselves)

2. Members' mobile phone messages should be reminded of shopping malls, store display tables, horizontal vice, etc. every 5 minutes through the broadcasting system.

Six, the coordination of various departments

1. The planning department is responsible for the pop compilation and publicity of the event;

2. Business departments should do a good job in explaining activities and contacting brand discounts;

3. The main service desk should do a good job of event broadcasting and customer explanation.

Shopping Mall Dragon Boat Festival Promotion Plan 4 I. Theme of the event

Taste the traditional Dragon Boat Festival and experience colorful life.

Second, the preface of the activity

On the day of Dragon Boat Festival, the supermarket will provide you and your family with a warm shopping place with a brand-new activity section and its contents, so that you can feel an unforgettable Dragon Boat Festival.

1) Activity time: October, 20.

2) The purpose of the activity:

(1) Create a festive atmosphere to attract Hangzhou citizens;

② Enhance the brand image;

(3) increase market share and promote sales;

(4) To achieve a win-win situation for dealers, consumers and supermarkets;

(5) directly attack competitors.

3) Location:-The supermarket chain.

Three. Specific activities

1, "Guess jiaozi"

Customers who spend more than-yuan in the supermarket chain during the promotion period of-month-day-month-day can participate in the activity of "guessing beautiful zongzi" with computer receipts.

Activity mode:

Set up a promotion counter at the entrance of the shopping mall or next to the freezer to let customers guess the brand and price of zongzi. The prices of commodities executed by the purchasing department must be quite low, and they should be sold to customers at unexpected prices, so that customers can feel real benefits and lay the foundation for selling beer during the next festival.

2. Dragon Boat Festival in May, Hangzhou Carrefour jiaozi Competition.

1) operation steps: the purchasing department negotiates zongzi materials-materials are in place-activities are publicized-stores organize competitions;

2) Entries' prizes: if you own jiaozi, you will get more. The top three customers can get shopping vouchers ranging from RMB to RMB in the supermarket.

3. Different from "Zongzi"

1) Activity time:-month-day-month-day

2) Activity content: Customers who spend more than-yuan in each supermarket chain during the promotion period from-month to-day can get a pair of plastic dumplings at the payment office with the computer receipt and participate in the dumpling prize-winning activity. The total prize value of this activity is RMB.

3) Award setting

First prize: water heater-Taiwan Province/-Taiwan Province.

Second prize:-Bicycle/-Bicycle.

Third prize: hardcover zongzi-box/box

Fourth prize: exquisite gift value-RMB/copy.

Fifth prize: exquisite gift value-yuan/copy.

4. On-site promotion of Zongzi

Activity mode: stacked display in the store, bundled sales, enough to buy gifts, free goods as a guide, and now sold.

1) You can get a high-quality zongzi provided by the supermarket for every-yuan of shopping amount on the same day, and so on, the more you buy, the more you get.

2) According to the characteristics of Dragon Boat Festival, sell zongzi, preserved eggs, salted eggs, mung bean cakes and other foods at special prices to stimulate consumers' desire to buy. There are about-items, of which-items are food,-items are non-food and-items are fresh food. Some goods were snapped up in limited quantities. Three days before the Dragon Boat Festival, zongzi and preserved egg gift boxes held a "big sale".

3) Zongzi suppliers shall provide on-site production, on-site tasting and on-site sales services for relevant professional Zongzi manufacturers.

Four. Other related activities

1, for specific groups: students and teachers; Directly enjoy a certain discount on the amount of shopping or give gifts;

Specific contents: You can enjoy a 20% discount or send designated gifts when you buy colorful promotional goods with your student ID card and teacher ID card, and each student ID card and teacher ID card can only be used once;

2. For ordinary consumers: give gifts; Specific content: 10% discount for buying colorful promotional goods or send designated gifts;

3, the specific way can also be based on the characteristics of different regions;

Verb (abbreviation of verb) related propaganda

1, two kinds of Dragon Boat Festival Zongzi publicity flagship stores hang publicity;

2.dm newsletter promotion (see annex for distribution quantity); -the number of copies of the first and second issue of DM newsletter, and-the average number of copies of the third newsletter in each store (the stores close to each other can reduce the number appropriately from the cost point of view).

3. Off-site posters and on-site radio publicity.

Relevance support of intransitive verbs

Material support:

1, the purchasing department contacted and discussed-only zongzi was given to customers;

2. The purchasing department contacted and discussed-Golden Zongzi materials, and held the Bao jiaozi competition;

3. The purchasing department contacted and discussed-there is only one plastic jiaozi model;

4. Pop: Style: festive, fashionable, young and energetic, with red as the main body; Content: otherwise specified; Quantity: the counters and counters of each dealer depend on the specific situation; -Framework: same as pop; Packaging: Special promotional clothing is used, and the style is the same as pop.

Personnel support:

Division of responsibilities of personnel:

1. Person in charge: coordinating, leading, planning, implementing, supervising, coordinating and evaluating this activity;

2. Material procurement: responsible for the preparation of materials needed for this activity to ensure timely delivery;

3. Business marketing personnel: responsible for coordinating dealers, training promoters, making terminal distribution and display, and timely and accurate arrival of pop, picture frames and promotional materials;

4. Design Department: Discuss the design style and content with the business department, specifically responsible for the design of pop and shelves, and deliver them on time.

Seven. cost budgeting

1, "Dragon Boat Festival exquisite dumplings, full shopping" activity: exquisite dumplings are limited to -only/-store =-only；/-store =-only;

2. "Hangzhou Carrefour guesses delicious jiaozi, which exceeds the price level" activity: (the quantity and price are decided by the sponsors in each store);

3. "Dragon Boat Festival in May, Hangzhou Carrefour jiaozi Competition" activity: jiaozi bulk rice in each store -kg/- store =-kg;

4. "Different from the" Zongzi "activity: the plastic Zongzi in each store is -only/store =-only, and the prize is provided by the sponsor;

5. The materials and personnel for on-site promotion activities are provided by the supplier.

Total cost budget:

1, decoration, balloons, banners, theme display accessories, general store-yuan, the cost is about-yuan;

2. Flag hanging fee: RMB.

Total promotion cost in May: about-10,000 yuan.

Eight. Transaction process

1. Summary opinions of dealers, business marketers and other channels: put forward detailed opinions on the promotion plan according to their respective conditions (completed on year, month and day);

2. Determine the responsible department and person in charge of this activity and the personnel of relevant cooperation departments;

3. Study and discuss the discount methods of dealers, the specific methods and themes of promotional activities, and formally start the implementation process of promotional activities;

Note: Dealer discount: In order to improve the distribution display of dealers' goods, sales discount will be given according to the performance of dealers' promotional products;

4. Materials: pop, shelves, packaging and other publicity materials are designed and produced before the month;

5. Internal personnel training (business marketers, promoters): explain product knowledge, promotion details, specific requirements for commodity distribution and display, and communication skills and details of dealers in detail;

6. Dealer negotiation and communication: procurement, distribution, display, pop, shelves, promotional materials and other details. It should be completed before, and the relevant personnel of the dealer should be trained.

This activity is divided into two lines: first, internal material preparation and personnel coordination; Second, external dealers communicate and coordinate.

Nine. Monitoring and evaluation

1. Effectively supervise the formulation, implementation, site, personnel and materials of promotion;

2. Supervise the effect of the dealer's implementation of the promotion resolution;

3. Evaluate whether the sales performance and image of the promotion activities have achieved the expected results;

4. Cost assessment;

5. Supervise the detailed rules for the release of promotional gifts to prevent them from being intercepted by dealers;

6. Data analysis of promotion performance.

X. comments

1) packaging: special promotional packaging is adopted to distinguish it from other normal products. It is suggested that red be used as the color to reflect the characteristics of festive festivals, which has a strong visual impact;

2)pop, shelves and promotional materials: all are red, which further enhances the visual impact; The promotion information should be simple and clear;

3) All business personnel, marketing personnel, business personnel of dealers, promoters, etc. Should receive special training and master all the details and related matters of promotion activities;

4) Each department must complete relevant affairs within the specified time;

5) Improve the communication and coordination mechanism.

Shopping mall Dragon Boat Festival promotion plan 5 I. Activity objectives

Achieve three highs-high profits, high turnover and high popularity.

Second, the theme of the event

Love May Day and Happy Dragon Boat Festival.

III. Contents of activities

Activity 1: Bao jiaozi.

1. Consumers and responsible persons participating in the activity will be grouped in advance in front of the supermarket.

2. After the personnel and articles are in place, the Bao jiaozi Competition officially begins.

3. After the game, select the winning team and give some rewards.

Activity 2: Dragon Boat Festival shopping is full.

Give you a unique gift. On this special day, we will also send our small gifts. As long as you buy more than 100 yuan, we will send our gift. Do you want a special gift? Wal-Mart welcomes you at any time.

Activity 3: Promotion of Zongzi related products

In the future, consumers will be late for eating zongzi on the Dragon Boat Festival. Our supermarket hereby carries out special education and promotion activities on all kinds of food and raw materials related to the Dragon Boat Festival.

This activity promotes related products:

Food category:

Bulk zongzi, packaged zongzi, glutinous rice, red dates, cooking oil, ham sausage, sugar, shrimp wine, red wine, glutinous rice wine, salted eggs, preserved eggs and other eggs.

Fresh food category:

Pork belly, chicken, beef, shrimp, bean products, soup, seaweed.

Fourth, the effect prediction

(1) Improve competitiveness

There are many similar supermarkets in China, so the competition is fierce. This activity not only brought high profits to-supermarkets, but also greatly improved the competitiveness of-supermarkets, making-supermarkets take the lead among supermarkets in the same competitive position.

(2) Expand the popularity of supermarkets

In China, the supermarket is located in a prosperous area and underground, and its facade is not very conspicuous. However, through the promotion of this activity, the popularity of supermarkets in China has been greatly improved, the number of customers has increased, and the sales of goods have increased.

(3) Enhance the image of the supermarket.

The jiaozi Competition held by the supermarket embodies the concept of "having fun with the people", which is closer to consumers and makes them think it is safe to shop here, thus improving the profit rate of the supermarket.

Dragon Boat Festival promotion adopts various promotion methods, fully considers consumers' shopping psychology and behavior, and when planning and implementing the activity plan in the market, it will definitely achieve the expected actual economic effect of the supermarket.

Verb (abbreviation for verb) budget

(1) Budget for the Dragon Boat Festival jiaozi Competition-RMB.

(2) Publicity banners and posters inside and outside the supermarket-RMB.

(3)POP billboard-one, yuan

(4) Communication brochure-Yuan

* * * meter-+-=-yuan