What does preheating Taobao's promotion mean?

Friends who often visit Taobao should know that Taobao has several large-scale activities almost every month, which is a common means for sellers to attract customers and expand traffic. Many activities will have a warm-up period before the official start, so what is the warm-up of Taobao activities?

1. What do you mean by preheating Taobao activities?

It is a vigorous publicity period before promotion and a warm-up period for activities. The newly listed products also need preheating. During the preheating period, all the goods you see are preheated. The purpose of preheating activities is generally for sellers to prepare for the explosion of Taobao. Let customers know this baby first, get familiar with it, and then strengthen promotion and do special activities to achieve the purpose of explosion.

Second, how to do the activity preheating?

1. Call back old customers by SMS.

Using SMS to warm up Taobao activities is mainly aimed at old customers, but it is not so suitable if it is a new store. Warm up through SMS, pull back the old customers in the store, and make the activity get twice the result with half the effort. But texting also requires skill, so that buyers are willing to click. The first few words should not be too popular, and the names should be as original as possible. Whether you can catch customers' eyes depends on them; The following content should be concise and novel, so as to bring better results.

2. Increase the publicity of micro-amoy activities.

Although Weitao is mostly an old customer, there are also new customers. These new customers are interested in the treasures in your store, so they will pay attention to Micro Amoy. Before Taobao activities begin, we should increase the publicity of micro-Amoy, but pay attention to the quantity and content. The content and activities that fans are interested in are interspersed with hair, which reminds customers of us and allows Weitao to increase the traffic and repurchase of activities.

3. Create a stylized store

To carry out Taobao activities, there must be shop decoration. But this kind of decoration should not only be installed to match the activities, but also be carried out according to the baby's style and crowd. For example, the store baby and the crowd belong to a small fresh style, and it is wrong for you to have a big red decoration; Stylization of shops is definitely not only about shop decoration, but also includes copywriting and customer service: customer service gives the buyer's address, baby introduction and so on. Let the brand leave a deep impression on the buyer, which is often more convincing and becomes a more powerful propaganda method.

4. Maintain the Ask Everyone section.

It's becoming more and more important to ask you this paragraph now. You can know the real situation of the baby through the buyer's reply, which will affect the buyer's willingness to buy. Then, before the Taobao activity begins, the seller should do a good job of asking questions, answer every question as much as possible, and use some interesting words to deepen the impression of the buyer.

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