What are the marketing strategies of fruit shops?

Marketing strategy of fruit shop:

1. Price reduction promotion

Price reduction is an activity that can attract consumers very much, but attention should be paid to price reduction promotion, correct choice of goods and price reduction time, and choice of fruits that consumers are more sensitive to; And to provide sufficient display surface and conspicuous display position for promotional fruits; We should also pay attention to the extent of price reduction, which should exceed the psychological value of consumers and make consumers have a value-for-money impact.

2. Limited time or limited special offer

You can choose a suitable time period to carry out special promotion activities; Or each person is limited to a certain number of special fruits. This kind of marketing activity is mainly to speed up the processing by promotion and avoid the deterioration of fruits.

3. Buy a gift or exchange a gift

That is, buy a fruit as a gift, or add a few yuan to exchange it. This marketing activity benefits consumers. If the quality of the gift is good and the consumers taste good, they may buy it specially next time.

4. Combined marketing

Two or more fruit combinations are sold in the form of fruit baskets and fruit platters, so that the whole fruit combination is cheaper to buy and consumers can taste more fruits with less money.

5. Membership price

For membership cards, you can buy fruits at membership price, recharge the membership cards, send fruit gift boxes or money, give coupons and other methods to make customers feel preferential.