How to conduct telemarketing with strange customers

How to conduct telemarketing with strange customers

How to call a strange customer for marketing? What is the most important thing in sales? Is to call a strange client. It is relatively difficult to call a strange customer, because it is easier to maintain an old customer than to develop a new one. So how to communicate with strange customers? The following is what I brought to you about how to call strange customers. Let's have a look.

How to call a strange customer 1 First of all, the contents of the call are written on paper in advance.

Without teleprompter, the president will appear incoherent, let alone you? Preparing the content of the call in advance can ensure that you can speak fluently and clearly to your customers, showing a natural and confident state, so that customers can trust you quickly and establish a good first impression. ...

Second, who is he?

Do you understand who you are talking to? What is his specific position in the company? Do you know that?/You know what? Do you know that?/You know what? The specific meaning of these two words is that you must do your homework in advance, and you can't start calling strange customers without knowing anything about them. ...

Third, keep a steady mind.

This is your profession, not a shame, even if the customer refuses you, so what? A word for you: customers abuse me thousands of times, and I am like the first love to my customers. The person on the other end of the phone may be in a meeting, playing ball or drinking at a party ... In short, his emotions may be varied, and it is normal to ask a few rhetorical questions at the beginning. You only have one coping strategy, that is, you can't be the object of his boredom. Have you learned?

Next, we will call him back like this:

Hello, Mr. Wang, this is Xiao Ya from the Consulting Department of Hening Society. We focus on helping enterprises improve their performance. It's almost the end of the year. Have you considered increasing the sales of your company?

You can learn about it! Have you been having a headache about this recently?

Yes, performance improvement is the core hematopoietic function of our company. We have a training plan for sales talents with Nanjing organization, which can effectively improve our company's sales. How exactly does it work? Mr. Wang, in this case, if it's convenient for you, I'll take the company information and the actual case plan to our company, and I'll borrow your precious time of 10 to explain it to you. Even if I don't cooperate, I will make friends with you.

How to call a strange customer? 2. Make a phone call with a smile.

Prepare marketing words in advance, the key point is how to grasp the customer's heart with a phone call.

Don't start your sales promotion with "Hello". That doesn't sound sincere. You'd better leave these pleasantries to your more familiar customers.

When making an appointment by telephone, you can briefly introduce the basic situation of the company and the main services provided, and ask whether the other party is the person you are looking for and whether it is convenient to answer the phone now.

1, be sure to come straight to the point and show the highlights of your product.

Marketing should be mixed with narration. If you want to make your target customers feel involved, you might as well ask a few more questions. At this time, the homework you did in the early stage will come in handy. Design some related questions to narrow the distance with customers. For example, "John, I understand that you are using the control scheme of XYZ company now, but have you ever thought of any way to further reduce the company's property fees?" Ask this question, and you will be one step closer to the front door.

In the introduction, we should pay attention to examples and try to pick some cases of companies with similar scale and industry to the target customers. For example, "We just finished the cooperation project with Mount Sinai Hospital. Through the implementation of this project, we have successfully reduced their property expenses by 30%, and the investment return period of this project is 2.5 years. " At this time, you should stop talking about the details of the project and wait for the customer to ask questions.

The more specific you are, the more convincing you sound. Then you can ask him if he is interested in learning more. If he shows interest, you can naturally ask him out.

Finally, read your manuscript aloud. At this time, you should pay attention to whether your tone is kind and natural enough. Do you talk too long? Did you give the customer a chance to speak? You can practice with your colleagues first and listen to their suggestions for revision.

Try to call several customers on the list.

It's normal to talk badly or have problems with customers' choices. Only by making a real phone call can we prescribe the right medicine.

Telephone interview lists and marketing talk packages must be revised repeatedly. Generally speaking, the chances of getting it done at once are not great.

3. Computer customer management.

You can use simple Excel to record the results of telephone interview, which is convenient for contacting customers in the future.

4. Imagine the problems you may encounter and prepare the answers.

During the initial test, you are more likely to hear customers say "I have no money now" or "It is said that your company is poor".

Prepare in advance how to answer the questions raised by customers.

Remember, it is good for customers to have doubts and questions, because at least they are still communicating with you and understanding the products, and you will still have the opportunity to seize customers and realize sales.

Many sales representatives are turned away, and customers don't listen to anything but say "I have no money to buy". In this case, you should improvise, explain to the customer that you can offer a discount for deferred payment, and then ask him if he is interested.

When you encounter criticism, ask more why, which will help you to find out whether the product is faulty or the customer is scaring you; If there is a problem, you can also think of several backup schemes for customers in time. A good memory is better than a bad writing. Be sure to write down all the problems you encounter and possible solutions, which may be used next time you call.