How to use SMS platform to promote products?

A complete SMS platform promotion process can be divided into six steps:

1. Purpose of SMS: It is up to the company to decide whether the purpose of using SMS platform is to recall users and promote products. It can be determined by setting short messages and long-term goals. Gradually through the SMS platform to achieve.

2. Target customers: Generally speaking, the target group of company short messages is numbered customers. Of course, the target customers should also be classified and different types of information should be sent to different types of customers.

3, SMS content: according to your actual situation, edit attractive SMS content, generally follow the content mode (who am I)+results (what can I bring you), correctly grasp the customer psychology. Provide them with valuable content.

4. SMS sending platform: It can be inspected from qualification, arrival rate, stability, price and other aspects. In terms of qualification, check whether the SMS platform has a telecom value-added business license, SP certificate, SMS code access certificate, etc. Issued by the Ministry of Industry and Information Technology; The arrival rate and stability can be tested in person. The regular SMS platform will provide a certain number of free SMS tests. The company will personally test to see if it can meet its own needs. In terms of price, enterprises should avoid being greedy and cheap, and choose the right price to cooperate according to their own budget while ensuring the quality of SMS platform.

5. Data statistics: mainly look at the response rate, consultation volume and purchase volume of customers after sending short messages, analyze their impact, and provide improvement suggestions for the next short message.

6. Follow-up and optimization: follow up interested or purchased customers, provide follow-up services, turn interested customers into actual customers, turn purchased customers into loyal customers, and promote re-consumption.