The Development Course of Zhou Heiya

From 65438 to 0995, Zhou Fuyu began to engage in the halogen products industry. From 65438 to 0997, Zhou Fuyu developed the formula of "Zhou Heiya" by himself, and soon "Zhou Heiya" won the recognition of consumers with its unique taste of "slightly sweet and spicy at the entrance and long aftertaste after eating". In the same year, the first "Zhou Ji Strange Duck" store opened in the aviation road electrical appliance market. In 2004, Zhou Fuyu officially confirmed the brand of "Zhou Ji Black Duck" and applied for trademark registration to unify the identification method. In March 2004, "Zhou Heiya Wu Guang 1 Store" was opened. In June, "Zhou Heiya Guangbutun Store". In 2005, Zhou Fuyu applied to the State Trademark Office for 35 registered trademarks of "Zhou Heiya". Since 2007, Zhou Heiya has applied for 29,365,438+0,40 and 43 trademarks. In order to ensure product quality and brand maintenance, "Zhou Heiya" has always maintained the direct selling concept of "no joining, no agency and no technology transfer"! On 20 1 1 year, "Zhou Heiya" was recognized as "China well-known trademark", and it was the only food processing trademark brand in Wuhan that obtained China well-known trademark.

In 2002

The bustling business district has always been a place where large businesses gather. Zhou Heiya was the first to run to the mall to sell pot-stewed vegetables. 1997 before 2002, Zhou Heiya, like other pot-stewed food stores, opened three stores in markets such as Hangkong Road, with more than ten pot-stewed food stores in each market. The competition is fierce, but Zhou Heiya has occupied a corner of the market with its unique taste. "Selling in the vegetable market, compared with ordinary braised dishes, Zhou Heiya has no advantage and it is difficult to grow bigger." Zhu Yulong said that Zhou Heiya has a good momentum in the vegetable market, but it has a bad reputation, so it is necessary to find another way. Since we are going to the streets, we should find a lively place. In 2002, next to Wuhan Square, a Zhou Heiya store with an area of less than 10 square meter opened. Driving the shops into the street was a major turning point in Zhou Heiya. At the same time, duck wings, duck racks, collarbone and other related duck snack foods are also listed one by one. Zhu Yulong said that Zhou Heiya has changed the traditional braised dishes from table food to leisure food, and the main consumers are young and middle-aged.

In 2005

The first person to eat crabs should have enough courage and be able to stand loneliness. When Zhou Heiya Wu Guang Store first opened, business was bad and many people didn't know about it. Is it necessary to occupy such a good position in selling braised dishes? Zhu Yulong recalled that one month's turnover was only enough to pay the store rent. In order to reverse the situation, they began to advertise in newspapers and launch various promotional methods, and tried their best to promote Zhou Heiya. "I also sent flyers on the street, but many people threw them away after receiving them, so we simply booked a small private room and invited the public to try it." Zhu Yulong said, at that time, I didn't know if this road was right, but the idea that Zhou Heiya must be a brand was branded in my heart. In 2005, Zhou Heiya ushered in another turning point. After waiting for three years, with the help of a large number of passengers in Wuhan-Guangzhou business circle, Zhou Heiya's business has gradually improved. In the same year, Liao Ji bangbangji entered the Wuhan market, and the first stop was the Zhongnan business circle. For Zhou Heiya, this is undoubtedly a reassurance: it is right to open a pot-stewed food shop in a mature business circle. Zhu Yulong said that before they went to Chongqing and other places to learn from the successful experience of Liao Ji and Yan Zi, Zhou Heiya, who had been preparing for many years, made up his mind to do a good job in street shops. In 2005, Zhou Heiya opened eight stores, five of which were street shops, all of which were concentrated in the prosperous areas such as Wuhan-Guangzhou and Zhongnan. As the saying goes, pioneers become martyrs, and Zhou Heiya also expressed his unwillingness to be the first. According to insiders, with the entry of potential competitors, the market competition is becoming increasingly fierce, which makes the halogen products market active again and stimulates Zhou Heiya's efforts.

Since 2006,

If in 2005, Zhou Heiya was still adapting to the model of small shops on the street, then since 2006, Zhou Heiya has expanded in an all-round way. At that time, Zhou Heiya unified the original individual retail business model into a first-level chain business model of "unified logo, unified dressing the and unified price". Since the previous year, Wuhan-Guangzhou, Zhongnan and other places have not only become large-scale commercial gathering places, but also become gathering places for braised dishes shops. Yesterday, the reporter found at the intersection of Wuchang Street that within 200 meters, there are four braised dishes shops in Hankou: Jason Wu, Zhou Heiya, Yanzi and Liaoji. "It's normal for peers to get together, but it's hard to say who sticks!" Zhu Yulong said that it's easier to choose the outlets with better coverage. A manager in Zhou Heiya said, "The advantages of opening a shop together outweigh the disadvantages. The customer bought chicken to eat and duck products by the way!