What are the brand marketing methods?

The Internet is a huge ocean of information flow, with hundreds of millions of information changing and spreading rapidly. Many companies will encounter a problem when doing online promotion: Obviously I also spend money, why can't I achieve results? This is because companies have problems when doing integrated brand marketing and cannot achieve the "1+1>2" effect. Xuntuike Media will briefly introduce to you what brand integrated marketing is, and how should brand integrated marketing be done?

First of all, clarify the basic model of brand integrated marketing

First of all, we do brand integrated marketing and know what methods it has. Common methods include video marketing, online public relations (soft text marketing , forum marketing, etc.). Website construction, search engine marketing, e-commerce marketing. If a company only does one marketing model, it cannot be called integrated marketing. Only the same combination can achieve maximum efficiency.

2. Steps to implement implementation

First of all, online promotion must clearly define the positioning of our corporate products or services and clarify our core values. Secondly, conduct market research and user portrait analysis. Those saturated markets have effectively lost their competitiveness and are easily overwhelmed.

The next step is to build a self-made team (planning, copywriting, design, operation, media, optimizer) of 6 people. In Shenzhen, the salary is 50,000 yuan a month, which is 600,000 salary expenses a year, 60 Wan is not the salary level of Nanshan Futian High-tech Zone. Nanshan Futian will be more expensive. Seeing this data, it is conceivable that small and medium-sized enterprises will not think so; this is only the salary of personnel.

Purchasing media is also a big expense. The pictures, texts, and videos produced by the team also need to rely on Baidu, Douyin, WeChat, Toutiao, Zhihu, Xiaohongshu and other media to obtain traffic. , planting grass or placing information flow advertisements are all a big expense. (Summary: The team cost is high, and the media procurement cost is also high)

It takes at least 3 months from recruitment to running-in. After 3 months, the team will be unstable, and people will leave normally, and the team will have to go back and forth with manpower. The resources department is so tired that even if the team is stable, after half a year the team only focuses on the dynamics of its own company and industry, and fails to obtain advanced information on the new regulations of new media platforms (Xiaohongshu, Douyin, Bilibili, Kuaishou, etc.). (Summary: Team development is difficult, and platform new policy information lags behind)

3. Cooperation and communication steps

Fill in the promotion demand form and fill in your own situation and goals.

We conduct research, analysis and planning based on the demand list to form a systematic promotion plan.

The customer reads the plan, communicates and modifies the problems in the plan, and then finalizes the plan.

After paying the fees for the plan, we start the specific implementation work.

Summarize the implementation status and organize and report the results.

Pay the remaining fees and start the after-sales service system.

You only need to tell us your needs, and we will do the rest!

More efficient way: Brand promotion outsourcing

This is an important business that can help companies improve their brand image and attract customers through activities, marketing, public relations, etc. , helping companies create more sales opportunities. Currently, more and more companies are using outsourcing for brand promotion, because this allows companies to save a lot of time, manpower and energy and focus on their core business.

As a domestic professional full-network marketing and promotion customized service provider (Xuntuike Media), it is a professional provider of brand promotion, crisis public relations, word-of-mouth promotion, news soft article marketing, media publicity, full-network marketing and promotion, and online branding. Maintenance and other integrated service organization. Provide precise, professional and in-depth promotion solutions to customers in various fields.