What are the insurance industry training materials suitable for newcomers?

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Hello! There are many insurance industry training materials suitable for newcomers. Different content is suitable for different people. The following content is for your reference only:

1. Play hard to get. This trick is more effective for acquaintance customers who always have objections or who always think that marketers will take advantage of them when doing business. For example: I often meet him intentionally or unintentionally, and take the initiative to say hello to him, but I just don’t talk about insurance with him, which makes him feel that we don’t care about his business, which makes him want to actively contact us and improve our relationship. and impulsiveness.

2. Text messaging. Sending text messages using mobile phones has become a popular way of communication. Currently, the number of mobile phone users in China exceeds the number of landline users. In recent years, mobile phone text messages have developed rapidly in the country. The fast and convenient characteristics of text messages have made it a brand new way of life insurance marketing. There is one benefit of text message business: your phone number is retained in the customer's mobile phone, so it is faster and more convenient to contact you if there is anything in the future. Just as a visit is not aimless, neither should a text message be aimless.

3. Exclude rejection. In insurance marketing, marketers often encounter customers who are reserved. Even if they have the desire to buy, they always verbally refuse to sign the order with various excuses. If the marketer does not find ways to overcome the customer's refusal, the window for signing the order will always be Difficult to open. At this time, the marketer should first confirm the customer's point of view with a gentle tone, and then tell the customer the actual use of insurance and resolve the customer's doubts about insurance.

4. There must be dedication. For those who are engaged in insurance marketing, there is no shortcut on the way forward. Only by learning knowledge, sweating, visiting customers, dedicating your efforts, and improving your abilities and levels can you be recognized by customers and achieve success. Don't be dissatisfied, discouraged, or give up on your original plans and goals just because your hard work doesn't yield immediate results. Otherwise, all your efforts will be wasted and nothing will be accomplished.