On the Success of Bili Bili Network Variety "Rap New Generation"

Rap culture, with its free expression, extreme personality release and diverse style innovation, has become a unique way to show the personality of the younger generation and is increasingly loved by the younger generation. In recent years, rap variety shows have appeared on the big screen, bringing hip-hop rap, a small culture, into the audience's sight. With more and more attention and love from the audience, more and more rap variety shows came into being. In 2020, it can be called a year when rap programs shine and compete for beauty. This year, three kinds of rap variety shows, Iqiyi, Mango TV and Bi Li, were simultaneously produced and released. According to the audience's evaluation data and my personal preferences, the variety "Rap New Generation" produced by Bi Li is better.

The first and foremost theme of the program is "anything can be rapped", which attracts the public's interest and freshness with its humor and rich connotation. What is "everything"? Rapper, the new generation of rap, replied "the diversity of rap culture and expression" As we all know, rap music originated in the United States, and it is more associated with words with distinctive emotional characteristics such as venting, burning and releasing, and even tied to negative content such as drugs, robbery and promiscuity. Therefore, it has been resisted and suppressed by mainstream thoughts all the year round, which is different from the rap songs with the theme of wealth and anger in the inherent impression of the public. Middle-aged sentiment, women's situation, school bullying, urban memory and other themes. Let the audience in front of the screen feel the possibilities of rap. There are regrets from the families of the deceased, insights from the philosophy of life, and complaints about the injustice of reality. Every song tells a story in the form of rap, which has depth and connotation, and is not limited to simple "fast", which has won people's resonance and let us say "anything can be rapped"

Secondly, the production background of the program is very unique. Director Yan Min still maintains his characteristics in Rap Generation: no rules and insufficient funds. On the contrary, these strange settings have added a new sense of uniqueness to the new generation. The whole program was held in a rap base transformed from an old factory. This kind of program background shows its unique charm in many glamorous program effects, that is to say, singing originated from underground and rooted in poverty. The amused clips of players and instructors interspersed in the program and the unique barrage culture created a unique relaxed and pleasant atmosphere for the whole program, adding many unique humorous elements and bringing a pleasant experience to the audience.

In a sense, the new generation of rap has redefined the concept of rap, telling music lovers and listeners in China that rap culture is not so narrow, and it can also be a way for young people to express themselves. In addition, "Rap New Generation" also shines in rap variety with its unique innovative ideas and personalized production, and its operating rules and advantages are worth further exploration and excavation.