How does Tiexi Department Store cope with the sharp drop in passenger flow caused by the epidemic?

Our first move to deal with the tight passenger flow is to take the initiative, don't wait for individual customers to come to our door, focus on locking in old customers, and focus more on providing better consumption experience for old customers, including product quality experience and customer service experience.

In the case of a sudden drop in individual customers, we can slowly restore customers in the store by increasing inventory. Of course, there will still be retail customers who naturally enter the store. At this time, we should cherish the initiative of a strange customer more than ever. Since they come to the door on their own initiative, we don't want their first consumption to be their last, do we? At this time, the concept of membership in physical stores is more firm than before.

It is difficult to enter the store during the special period of the epidemic. The online upgrade demand of store passenger flow reserve has become unprecedented. We need to truly transform these data symbols of customer information into a living "passenger flow" that can communicate, trade and serve. This first requires the physical store to establish its own cloud traffic pool, which is mainly divided into several steps:

1, cloud storage: online customer information

2. Cloud interaction: communicate with customers online.

3. Cloud transaction: based on mobile payment, get through the transaction link.

4, cloud delivery: goods or services, through online+manual way, to achieve screen delivery.

5. Cloud fission: Old customers can bring old and new based on social networks, and pull new customers into the cloud traffic pool.

It involves tools and strategies, such as official WeChat account, membership system, community operation and membership marketing. Stores need to sort out this part according to their own characteristics and complete this upgrade. Even after the epidemic, it can seamlessly connect with the new era of physical operation and further contact with new retail.