Gao Dekang, chairman of Bosideng Board of Directors, advised parents.

Gao Dekang, Chairman of Bosideng's Board of Directors, advised parents that enterprises are universities without walls. Gao Dekang, chairman of Bosideng Board of Directors, advised parents.

Personal and industry introduction

Name: Gao Dekang; Gender: male; Date of birth: 1952 1 month; Native place: Jiangsu; Nationality: China; Deputies to the 10th and 11th National People's Congress. He has successively won the honorary titles of Jiangsu Model Worker, China Youth Volunteer Special Contribution Award, National Excellent Township Entrepreneur, National Model Worker and Chinese mainland Philanthropist. 20xx is famous in Forbes rich list, ranking 763 in the world with a value of 654.38+0.7 billion dollars.

Gao Dekang began to create in the name of collective enterprises from 1976.

Run a clothing enterprise. 1987, he invested 300,000 yuan to build his first garment processing workshop. 1990, Bosideng brand officially registered. In 2005, Bosideng achieved a sales income of 6.5 billion yuan and a profit of 630 million yuan. 20 1 1 In April, Bosideng won the highest award in China's industrial field-China Industrial Award, becoming the only enterprise in China's consumer goods field to win this honor.

On the Employment of College Students

Gao Dekang said: First of all, I think the problem of college students' employment difficulty is related to the economic structure of China. If China's economic structure does not change, it will be difficult to solve this problem.

Secondly, there is another problem that the knowledge structure of college students does not match the actual needs of enterprises. Many college students can't adapt to the needs of enterprises immediately after graduating from school, and enterprises often need to conduct secondary training for college students. Therefore, I hope that when cultivating college students, our university will be more oriented to the needs of the market and enterprises, make appropriate adjustments to the teaching content and knowledge, and put more emphasis on practicality.

Thirdly, college students themselves have a problem, that is, the concept of employment needs to be changed. Many college students want to be civil servants, and it is understandable to go to enterprises with good benefits in the southeast coast. However, if they all want to go, they don't want to go to the grassroots, rural areas and frontiers, which objectively increases the difficulty of employment. I told my young friends that enterprises are universities without walls. In the enterprise, in the front line, through continuous exercise, you can grow faster and have a deeper understanding of China's national conditions, which will make you have greater development in the future.

Fourth, fourth, I also hope that the government will introduce more policies to encourage college students to start businesses, because 1 college students' entrepreneurship may lead to 10 college students' employment; With 65,438,000 college students starting their own businesses, China may become a great and outstanding entrepreneur like Bill Gates in the future. This is what our country needs and what we want to see.

Advise parents

As an entrepreneur, no matter how well an enterprise does, it can only be half right. Cultivating children is the real success, and children are the real wealth. Whether it is a girl or a boy, I think it is the key to cultivate children.

Entrepreneurs should pay special attention to the cultivation of children. After he got rich, they depended on their parents, so it was very wrong for him to stop working hard. Be strict, from the beginning, and never let them spend money indiscriminately. Care about their voices and care about them psychologically.

I think there are many aspects to raising children.

It is impossible for unfilial descendants to do good deeds. Only those who are responsible for their families, loyal to their parents, loyal to their grandparents and concerned about the next generation of children can do a good job. Once it's done, it can't be worse.

Excerpted from the classic quotations of Xu Jiayin, Chairman of the Board of Directors of Evergrande Real Estate Group.

Xu Jiayin, male, Han nationality, 1958 10, born in Taikang County, Zhoukou, Henan Province. He is a member of the party group, chairman of the board of directors, secretary of the Party Committee, director of the United Front Work Department, professor of management, doctoral supervisor, China philanthropist, member of the 11th Chinese People's Political Consultative Conference, member of the 12th Chinese People's Political Consultative Conference Standing Committee and national model worker. He was also the first Henan native to ascend the first 1 throne in China. He also served as vice president of china enterprise confederation, vice president of China Real Estate Association, honorary president of Guangdong Charity Federation, president of Henan Chamber of Commerce in Guangdong Province, and vice president of Guangdong Glory Association.

Evergrande Group, established in 1996, currently has total assets of 2 1000 billion yuan, annual sales of 20xx of 92.32 billion yuan and sales area of154.85 million square meters, ranking first in the country. In 2005, Hurun ranked 11on the1list, and in 2005, it ranked third in Forbes China Charity List. He has won the China Charity Award, the highest government award in the field of charity in China for five times in a row, and many honors such as the top ten charity models and outstanding builders of Socialism with Chinese characteristics's cause. 20xx was elected as a member of the CPPCC Standing Committee in March.

Xu Jiayin's classic quotations

1, talk about responsibility and responsibility system; There are requirements for fulfilling responsibilities and accountability. To implement the responsibility system, one is to fulfill the responsibility, and the other is accountability. Accountability should run through the whole process of fulfilling responsibilities. Prior accountability is a reminder, during accountability is supervision, and after accountability is a warning. Only by unifying the sense of responsibility and the responsibility system and combining the performance of responsibility with accountability can we establish a benign responsibility orientation in enterprises. The accountability system for dereliction of duty is the guarantee to implement the responsibility.

2, the market is always right, the market is not good, you want to sell high, people don't buy it, and when the economy is depressed, you can only sell cheap. The house we sold last year still breaks my heart. But there is no way to sell the house according to the market situation at that time.

3, the sense of responsibility is not earth-shattering, it is ordinary and simple, but extending this sense of responsibility will grow into a powerful force that benefits enterprises and society.

4. Responsibility embodies the value of life and reflects the meaning of life. Avoiding responsibility, enjoying success and wasting time, such a life is worthless. Life will be rich and meaningful only if you bravely shoulder your responsibilities.

5. Honesty and law-abiding, providing employment opportunities for the society, paying taxes and fees to the state and ensuring product quality are the basic responsibility bottom line of an enterprise. However, it is not enough to just keep this bottom line. There are more things that need the participation of private entrepreneurs, such as Project Hope, charity activities and promoting the development of the industry. Private enterprises, like other economic sectors, shoulder social responsibilities and have become an important force contributing to society and an indispensable part of building a harmonious society.

For every enterprise, employees are required to be loyal to their duties, which is also the most basic professional ethics of each of us. We work here, no matter where we are, we must be loyal to the company, be responsible for your work and be responsible for your post. Our Evergrande people's spirit of being loyal to their duties, loving their posts and dedication is worth carrying forward. This is our fine tradition and we can't lose it.

6. Enterprise strategic thinking is the guiding principle and director of enterprise development, and its most fundamental function is to maintain the long-term stable development of enterprises. Facing the surging world economic trend and the latest domestic real estate situation, it is more important than ever to implement the correct enterprise strategy. In the past ten years, Evergrande Real Estate Group has been determined to forge ahead, adhered to the development mode of strategy first, adjusted and upgraded its strategy in time in the melting pot of market competition, and ensured the steady, high-speed and healthy development of the company.

7. There are different levels of responsibilities. Responsibility is the overall responsibility, and it is not enough to be responsible for only one aspect. First, we should cultivate the spirit of self-responsibility. Consciously carry out self-cultivation and be responsible for yourself; Second, we should cultivate the spirit of being responsible for others. Insist on having others in mind, respect, understand and care about others; Third, be responsible for the work, the enterprise and the boss, integrate your career with Evergrande's and contribute all your enthusiasm and talents; Fourth, we should cultivate the spirit of being responsible for society and the country. Linking one's own destiny with the future destiny of the country, having a sense of national hardship, and enhancing the sense of urgency of 1 people to strengthen the country; Fifth, we should cultivate the spirit of being responsible for nature and take it as our responsibility to transform, protect and beautify the environment.

8. My philosophy is that employees should work hard to start businesses. Of course, this condition is not difficult. My face is worthless, so what if people say hello, so what if it doesn't look good? Others say that Evergrande doesn't have its own office building, and if it doesn't, there won't be one.

Everyone should take improving their mentality as the most important task to improve their work level. Because people's progress often begins with psychological progress, and people's backwardness is often the backwardness of mentality. The gap between people is often the gap in mentality. A person is inferior to others, often psychologically inferior to others, with inferior confidence and goals. Paying attention to mentality means renewing ideas, raising awareness and clearing up ideas.

10. Evergrande people are all builders of the socialist cause. Being responsible for the enterprise means being responsible for the country, the society and the individual.

1 1. All individuals and enterprises pursuing civilization and progress should consciously fulfill their responsibilities based on their own conscience, beliefs and consciousness and make their own contributions to the country, society, enterprises and others.

12, I am a strong person. I will do what I should do. It is one thing to do badly, but I must show it when I do well. WU GANG worked as a workshop director for seven years in ten years, but I never got promoted. I'm definitely leaving. Xu Jiayin said that his resignation is different from the frequent job-hopping after 1970s and 1980s. They jump too much, which is meaningless.

13, effort is a kind of strength, a kind of forward force and creativity from the heart of all employees, with strong vitality and upward tension. Selfless dedication is a feeling, a deep affection for the enterprise, which produces strong cohesion and centripetal force; Selfless dedication is an atmosphere, an atmosphere and environment in which teams and individuals share the same vision and strive to achieve * * *. Hard work is a responsibility, a belief, and a belief that we take the development of the country 1 and enterprises as our own responsibility and strive for it for life. Pioneering and enterprising is a belief, a spirit of being the first, striving for first-class and never stopping; Pioneering and enterprising is a spirit, a spirit of being unwilling to lag behind, going forward bravely, being tenacious and enterprising, and surpassing oneself. With such strength, feelings and beliefs, it will inevitably provide a deep foundation and necessary guarantee for the formation of the core competitiveness of enterprises.

14, you must be calm on the court. Sometimes, a word or an action may attract an attack, which is unnecessary. If the referee misjudges, we can not only argue, but also salute the referee. If we don't fight, we will be more respected by society and fans and athletes. The competition is in broad daylight, and the so-called sportsmanship is fair, just and open, which is the embodiment of fighting spirit. You can't brag if you have strength, and being angry with the referee will affect the team's play.

15, enterprise spirit, like social consciousness, is independent of objective reality. The concrete manifestation of this independence is that it is a spiritual thing and the soul of an enterprise. Ignoring this point, it is difficult to understand the true meaning of enterprise spirit, even the development process of an enterprise.

16, sense of responsibility can cultivate morality, and sense of responsibility can cultivate morality. Once the sense of responsibility becomes a group behavior and forms a climate, entrepreneurship will be formed.

17. Our employees are generally highly educated, loyal to the company, enterprising and enterprising, and their basic qualities are very satisfactory. However, due to lack of experience, they lack business management and practical experience, which affects the overall comprehensive quality level. This requires us to vigorously advocate the concept of lifelong learning in our work. If you don't study and try to improve yourself, you may make detours, suffer more hardships, make more efforts and even make mistakes in the future, which will not only be conducive to the improvement of personal professional quality, but also bring unnecessary losses to the company. Therefore, it is particularly necessary and urgent for every employee to improve their business and management experience.

18, sometimes if you insist on100000, it will be saved. And how many people can this 10 million help? We are 1, but there are still many backward places. Many people don't have a house to live in and can't afford to go to college. I have a sense of crisis and responsibility. Enterprises should do some good things within their power, of course, first of all on the basis of good enterprise management.

19. Anyone who knows Evergrande knows that none of my relatives work in Evergrande. We have held many large-scale talent recruitment fairs, including social and campus ones, and I am proud to maintain a moderately advanced talent strategy. Evergrande's talent structure and talent reserve are relatively good in the same industry, which is our 1 most important wealth, more important than anything else.

No matter how good we are, no matter how good our management is, no matter how high our level is, there will be many problems. Over the years since the establishment of the company, the constant adjustment of organization and personnel is actually the embodiment of Evergrande's continuous learning from others and continuous progress.

2 1. The Red Sea strategy is what we usually call a competitive strategy. Its meaning is the strategy of keeping a close eye on competitors, facing up to difficulties, bravely facing reality and participating in competition in the market space where demand is growing slowly or even shrinking. The Red Sea is an extremely competitive market, bloody and cruel. In the Red Sea, Evergrande people only have challenges, no excuses, no reasons, and firmly believe that the solution is always more than difficulties. Shopping malls are like battlefields. Evergrande should be brave enough to compete in bloody battlefields and be invincible in the extremely competitive market.

22. In social life, it is an objective necessity for individuals to assume social responsibilities. The social responsibility of life is a person's responsibility and mission to the prosperity and progress of the motherland, the nation and mankind and the survival and development of others.

At any time, we can't give up the responsibility on our shoulders. Carrying it is carrying the belief of your own life.

24. The brand of Evergrande has been deeply rooted in people's hearts, so should our team. With word of mouth, technology, fighting spirit, respect, and low-key modesty, I gradually established my own image. Now I don't care how many hundred million the group sells every day. I will watch football instead. We must develop the club from the height of supporting the development of football in China.

25. The spirit of loyalty, hard work and responsibility is a fine tradition of Evergrande people.

26. The selection of model workers is very strict. My election shows the recognition of private enterprises from all walks of life. I can't say that I am a worker, I am a farmer, I am a part-time worker, and private entrepreneurs are also part-time. No labor, no fruit. I graduated from college and worked in Wugang for ten years without a day off. I'm working. Going to Guangdong to work for a business owner for five years is also a part-time job; I set up a company, and I'm still working hard. There is no Sunday, and I am also paying and working. A model worker is a model of labor. I think I'm still a model worker today. I am still creating wealth and value. These wealth and values are created for the society. We are all builders of the socialist cause.

Classic Quotations from Jiang, Chairman of the Board of Directors of Far East Holding Group Co., Ltd.

1, the destructive power of bad habits should not be underestimated. In short, it is a stumbling block on the road to growth; Generally speaking, it affects the image of a country in the eyes of other countries. People who see bad habits and don't know they are bad habits are bad habits themselves. Knowing that it is a bad habit, but unwilling or afraid to overcome it, that is even worse! A person does not know that this is a bad habit, which is a personal sorrow. Everyone knows that this is a bad habit, but no one dares to get rid of it, which is a shame of the whole era.

2. A person's misfortune is not that he may face all kinds of crises and setbacks at birth, such as family difficulties, various disappointments in the external environment and so on. It's not that no matter how hard he works, he can't have the wealth and honor of others all his life. A person's misfortune lies in losing his soul and the ability to love. Do you agree?

The dispute between specialist and generalist has a long history and is endless. I think it's perfect to be exclusive, universal, do one's job and do one's best. In fact, it is morbid to have more specialists and fewer generalists, or to say that there are specialists and generalists all over the street, or to say that there are no specialists and generalists. People are different, teaching students in accordance with their aptitude is the key! We often say "pancake man", which means that a person knows everything, but he is not so proficient. Are you such a person?

4. The sense of crisis is that the company's century-old genes were born of worry and died of happiness. The less a company has a sense of crisis, the worse its resilience, and the less likely it is to take the initiative to seek change. As a result, its innovative spirit is increasingly lacking, and it is likely to be eaten or crushed in the end. The biggest crisis is no sense of crisis. Crisis consciousness is the foundation of survival. Always keep a sense of crisis, especially in the spring breeze, so do enterprises, individuals and countries.

5. Bowing your head is a great wisdom. The bow is the ear of rice, and the bow is barnyard grass. If you want to get ahead, bow your head first. Bowing your head is not passive avoidance, nor is it unconditional compromise. If we dare to bow our heads when it is time to bow our heads, our dignity will not quietly pass away at that moment. On the contrary, we can win applause and respect, and we can avoid meeting and stumbling. Bowing your head in time is a great wisdom. Of course, it takes courage to bow your head, and people who lack this courage often make big mistakes.

6. Team spirit is the key to success. There are no perfect individuals, only perfect teams. There are no strong individuals, only strong teams. 2。 Going it alone will undoubtedly fail; Team work is invincible. 3。 Team spirit is the key for enterprises to survive the crisis. It is difficult for a person to make a difference without team spirit; Without team spirit, enterprises are easy to fall into chaos; Without team spirit, it is difficult for a nation to stand among the nations of the world!

7, entrepreneurship: follow the trend, you can achieve great things. Netizens asked entrepreneurs what to do to make the most money. Viewpoint: First, what can survive is not making money, but creating value for customers and society. Second, those who know the times are heroes, and mastering the trend means mastering the future. We should adapt to the present situation, change our strain and surpass ourselves. And single-minded people are often at the end of the road. Third, combine your own advantages and don't blindly follow suit. Fourth, introspection, persistence and innovation.

8. The most precious things are often free, such as air and sunshine. Everyone can get them, from the old to the newborn baby, as long as they are still alive. The most precious things often have nothing to do with wealth, such as people's perseverance, beliefs, beliefs and so on. From emperors to ordinary people, anyone can have it. The most precious things are all around us, such as family, friendship, love and so on. , can be treasured forever!

9. China needs more entrepreneurs with faith. If they don't plant crops, they will grow weeds. In a materialistic world, faith is barren and will inevitably bring weeds. Desolation is a kind of danger. In the final analysis, all kinds of problems in China's rapid economic development are caused by people's loss of faith. (Inspirational) Faith is very important for the healthy development of individuals, enterprises and society. Don't run so fast that your soul can't keep pace!

10, it takes ten years to grow trees, but it takes a hundred years to nurture people: the current competition is talent competition, and the global competition is fierce. In the final analysis, it is the competition for talents. First-class talents make first-class enterprises. Whoever has talents with high technology and advanced knowledge will have a future. It takes three generations to make a gentleman. Cultivating talents is a long-term strategy and a strategic investment with minimum risk and maximum benefit. Every enterprise and every country should regard it as the supreme mission!

1 1. How big the heart is, how big the heart in the world is, which determines the height of life. I find that anyone who becomes a big enterprise has a big heart. The mind is bigger, the pain is faded, the obstacles are broken, and the obstacles are shattered. Narrow-minded people are often troubled by troubles, fettered by desires and eroded by narrowness. Many times, our eyes are blinded by all kinds of distractions because our hearts are not open, the sun is not shining, and our hearts are not bright.

12. The rise and fall of a modern enterprise lies not in whether it is a family business, but in its values and corporate culture. With the continuous expansion of enterprise scale, the wisdom and ability of family members will become less and less, and professional managers and management systems will inevitably be introduced to the society. If a family business can accommodate external systems and talents and transform its own soul, then it can always maintain a passion and vitality of entrepreneurship.

13, in life, it is not uncommon to always complain or curse people whose fate is unfavorable to them. But fate is deaf, how can it hear your complaints and curses? Fate is an elusive thing. We can believe it, but don't take it seriously. The more you look at it, the more luck eludes you. Above all, we must never give in to fate. Create with our hands and be strong in fate!

14. When we don't have the inspiration for innovation, we might as well learn from it. It is also an innovative way to take the essence, discard the dross and achieve transcendence on the basis of our own and surrounding environment. With the help of the giant's shoulders, we can see farther than the giant, which is borrowing strength and wisdom.

15, "being used" is a kind of happy netizen asking me why I always feel used. In fact, we need not be afraid of being used. We are afraid that we are useless, and no one wants to use you. Being used and needed is the embodiment of one's own value and a kind of happiness. Efforts should be made to improve the value of "being used". Once a person understands that his existence is still being "used" by others, his life will certainly be more exciting.

Brief Introduction and Classic Quotations of Xu Jiayin, Chairman of the Board of Directors of Evergrande Real Estate Group

Xu Jiayin, male, Han nationality, 1958 10, born in Taikang County, Zhoukou, Henan Province. Member of the Party Committee, Chairman, Secretary of the Party Committee, Minister of the United Front Work Department of Evergrande Real Estate Group, professor of management, doctoral supervisor, one of the "Ten philanthropist" in China, member of the 11th Chinese People's Political Consultative Conference, member of the 12th Chinese People's Political Consultative Conference Standing Committee and national model worker. He was also the first Henan native to ascend the throne of the richest man in Chinese mainland. He also served as vice president of china enterprise confederation, vice president of China Real Estate Association, honorary president of Guangdong Charity Federation, president of Henan Chamber of Commerce in Guangdong Province, and vice president of Guangdong Glory Association.

Xu Jiayin's classic quotations:

People's progress often begins with psychological progress, and people's backwardness is often the backwardness of mentality. The gap between people is often the gap in mentality. A person is inferior to others, often psychologically inferior to others, with inferior confidence and goals.

Efforts are a kind of responsibility, a belief that the country is rich and strong, and enterprise development is its own responsibility and a lifelong struggle. Pioneering and enterprising is a belief, a spirit of being the first, striving for first-class and never stopping.

Selfless dedication is a feeling, a deep affection for the enterprise, which produces strong cohesion and centripetal force; Selfless dedication is an atmosphere, an atmosphere and environment in which teams and individuals share the same vision and strive to achieve * * *.

Effort is a kind of strength, a kind of forward force and creativity from the heart of all employees, with strong vitality and upward tension.

Enterprise strategic thinking is the guiding principle and director of enterprise development, and its most fundamental function is to maintain the long-term stable development of enterprises. Facing the surging world economic trend and the latest domestic real estate situation, it is more important than ever to implement the correct enterprise strategy.

The red sea strategy is what we usually call a competitive strategy. Its meaning is the strategy of keeping a close eye on competitors, facing difficulties, bravely facing reality and participating in competition in the market space where demand is growing slowly or even shrinking. The Red Sea is an extremely competitive market, bloody and cruel.

For every enterprise, employees are required to be loyal to their duties, which is also the most basic professional ethics of each of us. We work here, no matter where we are, we must be loyal to the company, be responsible for your work and be responsible for your post. Our Evergrande people's spirit of being loyal to their duties, loving their posts and dedication is worth carrying forward. This is our fine tradition and we can't lose it.

No matter how good we are, no matter how good our management is, no matter how high our level is, there will be many problems. Over the years since the establishment of the company, the constant adjustment of organization and personnel is actually the embodiment of Evergrande's continuous learning from others and continuous progress.

Enterprise spirit, like social consciousness, is independent of objective reality. The concrete manifestation of this independence is that it is a spiritual thing and the soul of an enterprise. Ignoring this point, it is difficult to understand the true meaning of enterprise spirit, even the development process of an enterprise.

The market is always right and the market is not good. If you want to sell it at a high price, people will not buy it. When it is depressed, you can only sell it cheaply. The house we sold last year still hurts me. But there is no way to sell the house according to the market situation at that time.