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What are the marketing methods of the garage?
The marketing methods of auto repair shops are as follows: \x0d\ 1, membership marketing \x0d\ Membership is a common and necessary marketing method of auto repair shops, that is, striving for "advance payment business". Car washing, car maintenance, nursing, decoration, maintenance, quality inspection, buying boutique cars with membership cards, enjoying shopping discounts, points rebate and other benefits, enjoying fast and perfect value-added service support such as car quick maintenance, repair and rescue, and various unique services such as car service procedures and agency payment. Membership management and marketing mode are important means of marketing in automobile repair shops. \x0d\\x0d\2。 Event planning and marketing \x0d\ The corporate culture and image of our store run through every daily business activity, and the cultural charm of our company can be highlighted by holding activities such as car evaluation, sports events and riders' parties. On this basis, we can set up a riders' club with our store as the service base, so that management, market development and marketing can become a way of corporate culture management. \x0d\3。 Service marketing \x0d\ As a part of enterprise management, service should not only be done well, but also be innovated. For automobile service enterprises, we can provide a car with high-quality service from ownership to scrapping and intimate personalized service. This nanny-style car owner service management has also introduced competition into an indisputable realm. This is not necessarily required, at least you can try to do it. \x0d\4。 Network Marketing \x0d\ Operators of automobile service shops should learn to use network marketing methods efficiently, use Baidu bidding to establish their own e-commerce websites, and use the advantages of mobile Internet, including WeChat marketing, to achieve full-process interactive support and strengthen contact and emotional communication with old customers. \x0d\5。 Other \x0d\ besides the four points mentioned above, you can also carry out market development and marketing by participating in automobile fairs, automobile parts fairs, giving customers preferential prices, sending coupons, cooperating with automobile sales shops to give gifts, free delivery, integral promotion and so on. Of course, there are also conventional marketing methods such as telemarketing and SMS marketing, which can also be used under appropriate circumstances, such as holidays and car fairs.
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