How to play small program marketing?

Speaking of WeChat applet, I believe everyone is familiar with it. With the passage of time, this APP has attracted more and more attention from merchants, and people have long wanted to share this cake. But as a businessman, even if you get on the boat of a small program and want to be popular, you must publicize it. So what is the marketing method of WeChat applet? First, make promotional copy and posters. 1. When making posters, don't simply describe the product information, and the title should solve a specific problem. In particular, poke the needs and pain points of merchants to avoid being big and complete; The font of the title should be large, so that users can see the title without clicking on the picture when spreading. The poster highlights the inspection-free limit, price anchor point and so on. , specify the quota of XX before the deadline, and indicate the time node and countdown, so as to create a sense of urgency that you can't get ahead of others and induce users to click to share. 2. When making a copy, the content of the copy should have a sense of scene, describe a problem that can specifically solve a scene, and highlight the value through digital comparison. For example, when a fresh merchant is doing activities, he directly writes Wen 'anli crayfish 10 on the poster. After successful mass mailing, he will send coupons from 20 yuan, and if failed, he will return cash coupons from 5 yuan to attract consumers through digital comparison. Taking advantage of short-term benefits such as extra rewards, such as entering relevant communities, giving extra rewards, or the opportunity to communicate closely with big coffee, or issuing coupons and special products, can attract users to actively participate in activities. Second, make good use of fission tools. Common fission tools are grouping, bargaining and politeness. 1, grouping: help merchants spread their brands through social channels and increase product sales. Before the start of group activities, businesses should first make preparations for the activities, such as selecting products for the activities, and generally choose products with high conversion rate and low cost. Online time can be set to one week, depending on the activities of the store. It is more appropriate to set the number of people joining the group at 3-5, which can be adjusted according to the specific situation. After preliminary preparation, relevant settings can be made in the background. Generally divided into ordinary group, 0-tuple group, lottery group and elderly group. After the background is set up, it can be promoted through WeChat official account push, customer service guidance, SMS group sending, friends circle and WeChat group. Any problems encountered during the activity should be optimized in time. 2. Bargaining: Bargaining is a fission social way. The first is activity selection. You can choose the best-selling products of the season, such as fresh food, fruits, etc., and get them at a lower price than usual or free of charge, which will easily arouse customers' desire for consumption. Then the activity is warmed up, and the activity is also warmed up through WeChat group, friends circle and social media account. Preheating should also be done through posters and tweets to arouse consumers' appetite and highlight special prices to stimulate customers, such as "1 yuan can be enjoyed". Then there is the bargaining setting. It is easy for customers to lose confidence in excessive bargaining. It can be set in the range of 10-25, so as to improve the probability of successful bargaining for customers. The main page of the event, the sharing page where friends help bargain, should be clearly set to support customers to generate poster circle of friends for their friends. 3. Referee courtesy: Referee courtesy promotes all employees and brings rich traffic by recommending friends. Politeness can stimulate customers' enthusiasm for recommendation by setting reward points, balances and coupons. The reward system can be calculated according to the recommended number of visitors and members. The fission scene of recommending guests can be shop drainage, new product promotion, or promotion and repurchase. Merchants can adjust different prizes and reward mechanisms according to different fission purposes.