Is People's Livelihood Easy Loan an online loan?

According to Hao Kou. Com, Minsheng Easy Loan is not a traditional online loan (P2P peer-to-peer lending).

Minsheng Easy Loan is a consumer loan product launched by China Minsheng Bank. Users can directly apply for loans from Minsheng Bank, which is responsible for the issuance, management and risk control of loans. Minsheng Easy Loan application can be made through self-service channels such as Minsheng Bank, mobile banking and personal online banking. Minsheng Minyi Loan is also an Internet financial platform under Minsheng E-commerce. It was launched on July 20 14. It is positioned as a supplementary institution of banking business, focusing on inclusive finance and based on the bank-level risk control system, and is committed to serving small and medium-sized enterprises and personal credit matching services.