How to write a good marketing copy

First of all, before writing a copy, we must first make clear what our position is and who the copy is for. Only by grasping the core demands of users and expressing clearly what they want to convey to users can we attract users and realize efficient transformation.

For example, when writing a character's marketing copy, we need to first determine the name of the character, such as "Wang Jiushan", so we must focus on the character "Wang Jiushan" when writing articles.

This article is readable.

An excellent copy can make people grasp the key points in an instant, and users can quickly understand and keep reading, instead of writing very obscure and abstract. resonate

Generally speaking, when a copy describes something, it is related to the user's past experience, so that the user will feel the same way about the article and will be willing to read it.

interesting

Interesting articles will also make users willing to continue reading, and people can't help but want to share or spread quickly.

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