How to do e-commerce in real estate?

real estate developers can use smart Wi-Fi to do e-commerce.

1. Business Smart Wi-Fi is a cloud platform+high-performance hardware device model. Merchants buy Wi-Fi devices to provide users with free online time, users connect to Wi-Fi to browse landing pages, and advertisements are directly displayed. Through the setting of authentication methods, user-related data is deposited on the cloud platform of Smart Wi-Fi, and merchants can manage users who have used their Wi-Fi through accounts.

wechat is a hot real-time social tool, which is known as the first ticket of mobile internet, and it is evolving into a big commercial trading platform, and its subversive changes to the marketing industry are beginning to appear. Every enterprise has its own WeChat official account.

if the corporate mobile website and the official wechat are integrated or seamlessly connected by using smart Wi-Fi, it is undoubtedly one of the best ways for enterprises or merchants, especially real estate enterprises, to enter the mobile internet. Inspired by this goal, the property market media group announced its micro-smart Wi-Fi commercial project and the "smart sales office", which is a necessary customer storage tool and project communication platform for real estate enterprises based on micro-smart Wi-Fi customization.

2. The whole-cycle marketing layout of real estate projects

As the first customized mobile Internet marketing and communication platform for the real estate industry. The Smart Sales Office has developed a full-cycle intelligent marketing management system customized for real estate enterprises on the basis of integrating the micro-customer smart Wi-Fi released by the Interconnected Easy Housing Company under the property market media group some time ago and the WeChat operating technology of the successful house-buying state and house-selling state. This system takes micro-smart Wi-Fi as the entry carrier, and also includes micro-real estate mobile phone official website, 72 panoramic viewing, micro-activities, WeChat operation, cloud SMS marketing, real estate self-service distribution and happy life community, which can be distributed in key stages of the whole real estate project marketing cycle.

according to Wang Xiaohu, general manager of lianlian yifang network technology co., ltd. and founder of the smart sales office, this system seamlessly integrates the customer marketing system of commercial Wi-Fi and the enterprise WeChat operating system according to the characteristics of the real estate industry. Moreover, considering the "futures" marketing mode and the longest marketing cycle of real estate enterprises, it is divided into three stages: pre-sale, sale and after-sale to carry out full-cycle segmented intelligent marketing management.

through the intelligent management of real estate projects in full cycle and segments, enterprises can truly realize diversion, data analysis, precise marketing and project and brand communication. Enhance its interaction and social attributes with users.

3, different stages, the same carrier, the same goal

For real estate enterprises, the use of intelligent sales office full-cycle intelligent marketing management system is different from pure commercial Wi-Fi. What commercial Wi-Fi achieves is to increase fans, control traffic, accurately promote and collect customer data for enterprises in the middle of marketing stage. Users passively accept the advertisements they arrive, which is relatively insufficient for the bearing of enterprise information, the arrangement of marketing priorities and the interaction with users. If there is no enterprise information carrier connected with it, users can't actively understand enterprise information in a simple and quick way when they leave the coverage area, and enterprises can't judge the purchase stage of users, so they can only push it passively.

Wang Xiaohu said that in the era of O2O, interaction and real-time communication are emphasized. On this basis, solving the sales problem is the fundamental problem. The whole-cycle intelligent marketing management system of smart sales office can solve the problems in this respect. Pre-sale, brand communication stage: display high-quality information through micro-real estate mobile phone official website, at the same time, carry out WeChat operation and micro-activity interactive marketing to store customers before sale, form brand and word-of-mouth communication effect, and do a good job in project promotion.

4. Leverage the WeChat mobile social platform and QR code information carrier to conduct multi-screen display and rapid communication with offline hard and wide, and do a good job in customer storage and interactive marketing. Reduce the huge promotion cost of print media before sale.

sales, sales and distribution stages: based on the micro-smart Wi-Fi, the sales channels will be expanded infinitely through the self-service distribution function of real estate. And combined with the user's 72 panoramic house viewing and cloud short message function, it opens a perfect visual stereoscopic experience and non-intrusive information reminder for users, so as to assist sales.

5. The stage of sales and distribution is the main source of enterprise profits, and it is the top priority of the whole marketing cycle. At this stage, the Smart Sales Office is based on the micro-customer smart Wi-Fi portal carrier, and is applied to the scenes of watching RV, project promotion meeting, high-end clubhouse, etc. Through the mobile phone number and WeChat attention connection authentication method, and with the help of WeChat mobile office platform-House-buying State and House-selling State, buyers and brokers will be guided to enter, which will expand the sales channels infinitely, realize self-service distribution of real estate and reduce the sales pressure. In this way, the proportion of enterprise real estate deposits and sales will be balanced and the return of funds will be promoted. At the same time, combined with the 72 panoramic viewing function, it challenges customers' stereoscopic viewing experience, which leads to spontaneous brand communication and circle communication of users.

6. After-sales, community service and channel expansion stage: preset micro-smart Wi-Fi in public places such as property and bottom business in the project building, and make statistical analysis on user behavior of user data deposited on the micro-smart Wi-Fi cloud platform, then use the cloud short message marketing function to accurately push friendly information about property and other related aspects to improve property services. On this basis, we will build a high-quality community and expand the value-added channels of property by using the function of happy life.

in the after-sales stage, enterprises can preset micro-smart Wi-Fi in the project building, seize the entrance of wireless network, realize convenient and efficient communication between residents, property and the bottom or surrounding businesses, and establish high-quality community services. Thereby deriving more profit and promotion channels.

the data generated by the above functions are deposited on the cloud mobile marketing platform. Enterprises can use the cloud mobile platform to provide them with the above diversified marketing services, multi-dimensional data statistics and analysis, marketing effects can be checked at any time, customers can be locked in time, and secondary marketing can be carried out quickly. It also solves the information management problems such as high maintenance cost and easy loss of important materials caused by fragmentation management, and easily enjoys the one-stop independent marketing experience.

from the above functions, smart sales office = commercial Wi-Fi+ one-stop micro-marketing+self-distribution of real estate. Each function can be distributed in every stage of real estate project sales in a balanced way, which can eliminate customers' defensive mind and carry out simple and effective tracking marketing. Among them, self-service distribution of real estate is the killer of the whole-cycle intelligent management system of smart sales offices. At different stages, the smart sales office well carries the same goal: marketing.