One Psychology & One Point Spirit, FM application function analysis

Yixinxun & Yidianling, FM application function analysis

Yixunxun and Yidianling, two apps that sound very similar, are both two online mobile apps. Professional apps for counseling. Both apps are relatively large platforms in the psychological counseling market. However, in fact, their respective development directions are different. They target different groups of people, which makes their use of online tools and interface interaction more difficult. There are differences. From the perspective of online information platforms, the FM function has improved the experience of these platforms and has also been praised by many users;

Introduction to competing products:

One Psychology launched in 2011 Launched in July this year, it has been focusing on the field of mental health. One Psychology has more than 17 million users, 6,372 psychological experts, more than 600 psychology columnists, and has established close cooperative relationships with 792 psychological institutions across the country. Through the Internet, positive psychology is integrated into easy-to-understand psychological counseling, psychological courses, psychological tests, psychological FM and other applications, helping more than 500 million people get out of psychological difficulties. It is a professional psychology service platform in China.

Yidianling adheres to the concept of "intimate professionalism, considerate care, and sincere service" to build China's most valuable psychological counseling and mental health service Internet platform. Yidianling brings together a century of development achievements in psychological science, thirty years of local development experience in the field of mental health in China, and experts from research institutes such as the Institute of Psychology of the Chinese Academy of Sciences, Zhejiang University, and Wenzhou University, as well as first-class psychological service institutions in the country. Scholars, grasping professional directions and focusing on front-line services, have attracted many high-level psychological counselors at home and abroad to settle in.

Industry analysis:

A survey shows that there is one psychological counselor among 1,000 people in the United States, and many families also have their own private psychologists. Looking back at China, the psychological counseling model is not widely accepted by the Chinese market. For now, based on the ratio of 1,000 psychological counseling services per 1 million people in the United States (1,000:1), there is still a shortage of 476,000 psychological counselors in China.

According to statistics, there are less than 2,000 mental health service institutions nationwide and only more than 20,000 psychiatrists. The psychological counselor training market has grown by 50% every year since 2003. So far, about 2 million people have taken the counselor examination and about 900,000 people have obtained the psychological counselor qualification.

Data shows that there is a shortage of domestic psychological counselors. The lack also means that industry demand is increasing, so the online platform mobile version can better solve this pain point, and the online function solves many consultation problems. The time-consuming and disadvantages of the service; simply put, online consultation is more likely to occur. Customers can experience it first, which can promote further consumption and experience. And now the mainstream function of the psychological counseling platform, FM radio, can improve the user experience. Good functions;

Product comparison:

Relatively speaking, the ASO index of the two products is better than that of Yidianling, and the free ranking of One Psychological is better than that of Yidianling Dian Ling is 52 places higher, with a coverage rate of 6,326 for One Psychological: 4,860 for Yi Dian Ling. It seems that Yi Psycho has a great advantage, but from the data of the top ten coverage rates of One Psychological: 179: 1 Dian Ling: 542 and the ASO growth index: 129:217 Look, Yidianling’s room for advancement is also very significant;

Introduction to FM functions:

FM radio was patented in 1933 and has been recording and sharing events in the development of human society for nearly 100 years. Every important moment.

Most people’s impression of FM frequency modulation should be from early radios. Until the development of feature phones into the early stages of smartphones, mobile phones basically supported FM functions; A wonderful experience.

For the current online psychological counseling platform, the FM function is added to the mobile terminal. I don’t say whether this function can attract the memories of most people, but it comes from the era when FM radio stations were lonely. Today, it can be said that the psychological counseling platform has added new platform applications to the radio station, and the radio function has also become a hot product in the psychological information platform industry. FM radio stations are not considered new functional products, but for the psychological counseling industry The consultant explained that using voice to get into the user's heart is easier, more convenient, more practical and time-saving for users;

Function application:

Two product front ends The setting of functions and content has also led to some directions for the crowd:

One Psychology: The front-end function is simple, and the FM trial course function has dedicated function keys, which at the same time improves the user experience and provides users with better Introduce the desire for consultation, which provides a better experience for mid-to-high-end customers, is simple and convenient, and saves time;

Yidianling: The front-end pages are clearly classified and the articles are arranged in a clear hierarchy, allowing users to read directly, making it more down-to-earth Some, the classification is clear, which allows users to know the direction of consultation. It is more suitable for middle and low-end users and is more intuitive. The FM radio function and platform are also displayed as auxiliary tools to drive user experience;

Relatively The functional application of the two platforms mainly depends on the users of their own platforms. Although the two platforms are very similar in other functions, there are obvious differences in the use of FM functions;

Summary :

Both platforms have this function, but in terms of function usage and interface coverage, Yixin is better than Yidianling. It cannot be said how important the FM function is. In my opinion, FM is relatively This function really brings many advantages to the psychological counseling industry. Although neither platform mainly promotes this function, this function gives users a more popular experience.

Today's society is developing rapidly. People of different ages and genders are under social pressure in life, work, etc. People's mental health is extremely important. With the popularization of FM functions, the transmission of sound has become more important. Although I don’t know how far the FM function can go, as it is a technology from a hundred years ago, I know that it is a memory of human wisdom and a record of beautiful sounds.