Marketing strategy of SNS community

SNS is free for individual consumers. Only a small amount of software access license fees are charged to strategic allies.

The strategy of SNS entering the market is alliance predation and aggression.

Plunder the user resources of server-type Internet companies.

As a result, instant messaging tools such as MSN, QQ and SKYPE can never be expected to make money by selling registered numbers or by advertising. Building this kind of application in consumers' minds doesn't cost developers at all, but it enlarges their server cost and makes their server copy the user's strategy bankrupt.

Let websites such as eBay and Google show their weaknesses in the SNS face-to-face and person-to-person mode. Form an impression in consumers' minds that Internet applications are all on their own machines. Transfer the users trained by yourself to SNS smoothly. At the same time, their server and bandwidth costs have increased.

So that online game operators like Shanda dare not face the hegemony of game manufacturers. Use SNS to develop P2P games, so that gamers can publish games without relying on a large number of servers. Thus disrupting the monopoly dream of game operators like Shanda. Let the game manufacturers applaud and let consumers get a cheaper game experience. Alliance with telecom operators

Free license: They widely establish traditional telecom services in SNS, such as QQ short messages, which are licensed to mobile operators for free, and do not charge operators a share fee. However, SNS should charge a headcount fee according to the number of users.

Make an alliance with a bank

So that people who trade on SNS can conveniently use the bank's payment system for trading activities. Payment operators authorized by SNS engage in this business directly on SNS, and it is free. SNS, on the other hand, collects part of the fees charged by payment operators to traders, which is obtained as an agent.

Alliance with tangible product suppliers and transaction security insurance companies

Suppliers who sell books, technology and aircraft guns can get related applications from SNS for free and get SNS's commodity landing directory service. SNS is a system similar to EBAY, but it is completely free for suppliers. , used by content providers. Among them, those who need transaction security insurance services can purchase the services of insurance companies that cooperate with SNS. However, SNS charges some agency fees to insurance service providers.

Alliance with personal information creators

For those individuals who are willing to create information, the applications they need can be entrusted to SNS or third-party vendors for development. It's all free. SNS charges them a 6% share fee.

Alliance with SNS applications and service providers

Open the SNS development library to third-party developers, who will handle the benefits of their own applications and services. But SNS wants them to promote the market with us.

There is only one center of the alliance movement: developing SNS into a de facto standard platform. We will crack down on the websites of traditional manufacturers and service providers who provide services for production information and sales information, and let manufacturers, service providers and individuals stand on our side.

location

SNS, as a software, is characterized by globalization of marketing and is not restricted by regions. But the alliance movement with partners has a place.

SNS completes the sales promotion task on the ground through local partners.

For example, it operates short message service with telecom operators, so this service is owned by telecom operators, and they will have more motivation to complete activities such as mobile IM.

to promote sales

SNS are not sold like users, because SNS is free. But it doesn't mean that SNS doesn't do promotional activities.

Promotion activities are completed by partners, because they are selling their own business, and SNS promotion is only because SNS is tied inside.

for instance

The most effective application of SNS to customers now is not instant messaging software such as MSN or QQ, but the place where network transmission speed needs to be reflected.

There are a large number of websites that need SNS, because SNS can save their expenses, improve their service quality and help them get income. These websites are content providers with a lot of content.

BBS community webmaster: It is estimated that there are 6.5438+0.5 million communities. These webmasters have a large number of unique information files in their years of operation, such as songs, movies, exam materials, e-books and so on. Many of them are not available in the market. Moreover, they have their own fixed user base, and their loyalty is higher and more concentrated than that of portal users.

Content download sites: These sites usually provide movies, TV and music files. Most of them are charged, with their own income and a fixed customer base. However, with the development of users, bandwidth and server costs are getting higher and higher. Moreover, the cost of manual server management has doubled.

Internet TV Tester: This kind of websites invest a lot, but it is technically difficult to solve whether large-scale users can survive with free policy support after they develop, because telecom companies will not pay them in advance for those servers and bandwidth. (The conditions for copying Shanda mode no longer exist, and the home bandwidth market has matured. )

We will make cooperation plans for our partners:

1. Use SNS for free and copy the existing content to SNS. Among them, the content they have to pay for becomes a file that needs to be paid to use after scanning through SNS.

Content providers will persuade their existing customers to download SNS software for free in order to sell their own content. 1. Acting as the payment service of the bank payment system operator. For every transaction supported by the operator on SNS, SNS will get 1% to 2% of the transaction amount. But SNS itself is not a payment service operator, and its purpose is to give full play to the enthusiasm of payment operators. Expand the total share of the trading market. Companies like MSN and QQ make their own cards. We feel that we don't do content, but we help cultivate this market and only charge a basic fee. )

2. Develop various trading systems and introduce the business of transactional safety insurance companies. SNS acts as an agent for its transaction security insurance business. SNS can get an agency fee of 1 to 5% for each transaction guarantee fee. This transaction security insurance business is China UnionPay and other financial institutions. (Alibaba does this kind of financial business by itself, but we don't do it by ourselves, but act as an agent for financial companies, which reflects our neutral strategy. )

3.OEM authorization transaction: We expect that large enterprises need special technical authorization from SNS and entrust SNS to customize solutions. This will become the direct technology trading income source of SNS.

4. Transaction fee for strategic cooperation: Some special applications will be used by monopoly enterprises in certain industries, including network TV operators. If they need special applications, they must obtain technical authorization from SNS.

5. Develop and operate monopoly business on SNS: SNS auction trading system is a specific business application that SNS needs to monopolize, because the global commercial value of Wal-Mart has surpassed that of energy companies. This is determined by the trend of business globalization, because the seller is more important and the material is already extremely rich. The key is how to trade and distribute. The auction transaction business based on individuals and small and medium-sized companies on SNS will accumulate a large number of user interaction behaviors and provide a brand-new channel for individuals and companies to get rich. Suppose: I have a computer without pre-installed SNS, and I can only use it to engage in the following activities:

Browse the web, search, chat, email, community BBS, online games, shopping, piracy, special enterprise applications.

After using the social networking site, I will use it to engage in the following activities:

1. Create my website without knowing HTML or any other skills that require professionals. All people who come to visit my SNS personal website can queue up for instant communication with me, including using text, VoIP or face-to-face video.

2. Create my Internet radio station, so that people with or without permission can listen to my radio station, and I can sing karaoke, DJ and so on with my audience.

3. Create my network TV channel. I only allow my friends to watch my network TV.

4. Create my store, I will publish my product information in my store, and I can bargain face to face with those customers who are interested in my products online immediately. Besides, I can visit their stores and even exchange goods from their stores.

5. Create my social network. I organize people I know or don't know into an SNS private network I created. I just want to communicate with them on private networks, including radio, television, shops and SNS websites. The point is that I have some control over this private network.

6. Create my workflow. Colleagues can establish a workflow social network with me in SNS. In the workflow social network, we have all kinds of communication tools, such as drawing together, meeting together and doing CAD design together. I can develop a special communication tool to work with my colleagues.

7. Playing SNS games, I can play online games developed on SNS, because these games don't need a server cluster like Shanda, so I pay the game manufacturers directly. Of course it's cheap. At least save more than half the cost of this mode of game. Moreover, it is said that those game experts don't need to know any network programming at all to develop games on SNS, and they don't need to undertake the server. I just heard that the bank can deduct the fee directly from me. Maybe that place needs a server. After all, the account number is in the bank.

8. It's finally cool to watch Internet TV. In recent years, I have heard that I can watch Internet TV, but it has never been successful. Although my ADSL is 2MB, I can cache Internet TV at a speed of 400KB, and the quality of DVD is no longer a problem.

9. Listening to music is too old. I use SNS as a DJ, and I use the video of my tourist attractions in Yunnan. Wow, I can also sell my own DJ. It's simple. Make an account through the bank on SNS, and let people who want to see it pay.

10. I don't like email, why? Because I use an email address in SNS mode. Why? Because I only allow those who want to send emails to enter my social network, in my social network, they can send them to me by SNS email program. So, of course, there is no spam. Silly.

1 1. I don't like Google anymore, huh? What's so great about things on Google? It's all false information made by those companies, which is not true at all. I like to use SNS to search information published by individuals. After all, gossip made by individuals is more interesting than those official stories. Huh?

12. I don't like eBay anymore, huh? Didn't you spend eight years on EBAY? Are you a bachelor on EBAY now? Hehe, don't you know that I can face customers directly on SNS, just like opening a shop on Nanjing Road, can I learn from customers directly? In fact, face-to-face communication is still necessary to do business, and it is useless to rely on e-commerce that is cheaper than stores.

13. Hi, this is my new image! What, when did you become an online professor? You still need 500 yuan an hour to attend your class? With what? Hey, don't you know the value geometry of my "one move for postgraduate entrance examination" through SNS? This is a live broadcast, unlike the teaching materials I used to make, just products. I have limited the number of professors here. In the first phase, only two students from Shanghai, three students from Beijing 1, Xinjiang 1 and Fengxian were recruited.

14. These days, there are Starbucks on SNS! You see, those young people are holding cameras, setting chairs and chatting in the Starbucks store in three dimensions. You see, you have to order a song for 25 yuan before you can invite people in. It's a big scene. Look, there are 100 people in it. Look, that man is chasing that woman. Really? Look, look, he took a rose from Starbucks. Sadly, what space do humans live in?

SNS solves the bandwidth and computing resources for your device, and everything is under control.

A well-known SNS community in China: Douban.com, Renren.com.

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