Wechat community operation management scheme

For a community operator, the most important job is to carry out the daily operation and maintenance of the community. A community, whether it is a WeChat group or a qq group, will generally go through three stages: building a group, chatting and advertising flooding, and eventually die out. Therefore, after the establishment of the community, it is necessary to maintain the vitality of the community through various ways and means, and finally achieve the expected effect of community transformation.

Then specific to the actual implementation, the daily operation and maintenance of the community can be summarized as follows.

Pull the crowd: the community cannot be created out of thin air. When we find the target users, we need to build a community, introduce users into the community, and then proceed to the next step. The first step of community operation is to build a group. After the group is built, we should find ways to inform users to join the group by email, SMS, etc. You can use the operation guide community live code to pull a new one.

Establish group rules: after users enter the community, if the community is not standardized, the group will soon be full of advertisements, and over time, the community will die out. Therefore, after the establishment of the community, it is necessary to establish group rules to prevent group members from publishing irrelevant information and maintain the community atmosphere.

User question and answer: users must join the community to meet some of their own needs, such as interest, study, social needs and so on. In order to solve their needs, users sometimes ask questions in the community. Therefore, as an operator, we should always pay attention to the information inside the community, understand the user's intentions and provide solutions. Through this behavior, we can keep users in touch and pave the way for the next user transformation.