What is the distinguished owner of Mercedes-Benz?

Originated from a short message, Mercedes-Benz will send a message of concern to every car owner, which embodies the excellent service strategy and business philosophy of Mercedes-Benz.

Nowadays, the concept of modern marketing is deeply rooted in people's hearts, and meeting customers' needs has become the essence of business strategy and tactics for enterprises in market competition. Customer satisfaction strategy is a new marketing strategy put forward by foreign enterprises in the 1980s to adapt to the changes in the world economic situation, and has formed an independent theoretical system with market as the center and customer as the center.

Marketing strategy of Mercedes-Benz

In terms of brand strategy, Mercedes-Benz has become attached to top cultural and sports institutions and activities such as the National Centre for the Performing Arts and F 1. In addition, many Chinese and foreign film and television or sports stars have been invited to participate in the brand communication activities of Mercedes-Benz.