How do leaflets play the most important role?

The so-called associated leaflets mainly study whether there are well-known chain stores in the business circle where the store is located. By understanding their main consumer groups and structures, we can associate leaflets with them to achieve the purpose of * * * sharing customer resources.

Operational thinking: A mobile phone store associates its leaflets with fast food orders, and only needs to share a small amount of printing costs, share the passenger flow of different industries, and save the cost of sending orders by manpower.

Two: functional leaflets

The so-called functional leaflet refers to the information or common-sense convenience service that customers need embedded in the leaflet, so that customers can read more and are willing to read.

Operation idea: The main customer group of a store is migrant workers, but its store leaflet can be printed on the train timetable or bus timetable, and the effect is good. For example, you can print maps, calendars, unit conversions, and common sense of life. In short, it depends on the needs of consumer groups.

Three: Interest-oriented leaflets

The so-called benefit-oriented leaflets are designed according to people's psychology of taking advantage, so that customers can get some benefits by getting leaflets.

How to operate: A store directly prints 50 yuan vouchers under the leaflet, and customers who are interested in buying products will go to your store first. This trick is mainly to help you find prospective customers in the vast sea of people.

Four: Grafting lobules

The so-called grafting leaflets mainly graft the propaganda carrier with the benefits that customers can obtain through "leverage". It can also be understood as grafting leaflets to other media, such as participating in running newspapers and starting newspapers.

Operational ideas, such as: a store grafted its leaflet with the cinema. All the customers who receive the leaflets have a movie ticket coupon printed below, but this coupon needs the seal of the store to be valid. It can also be grafted with tickets, restaurants and shopping malls.

Five: raffle flyers

The so-called lottery leaflets mainly take advantage of people's luck psychology, such as "it is possible to win the prize" and "it may be 5 million". Improve customer participation and achieve the purpose of attracting passengers.

Operational ideas, such as a store designing its leaflet as a "scratch-off" lottery mode, all the finalists must go to a specific mobile phone store to participate in the lottery at a specific time. Customer participation interest is extremely high.

Six: Order-based leaflets

The so-called order flyer is to design the back of the flyer or 1/3 into an order format. Customers who fill in orders and book planes in our store can get more discounts.

Operational thinking: If the mainstream customers of a store are far away from the store, the catalog+order sales model can be implemented, that is, an "order-type leaflet" is issued first for customers to fill in the order and mail it to the store, and the clerk can use the on-site entrustment service.

Seven: practical leaflets

The so-called practical leaflet is to design the leaflet into a practical item for customers to use through deformation or special design.

Operational ideas: for example, envelope flyers and environmental protection bag flyers, some people here may say that the cost will not increase, but it is better than being thrown away by customers. And if the other party uses an environmental protection bag, it plays a role in multiple communication.

Eight: electronic leaflets

The so-called electronic leaflet is to make the leaflet in the form of a web page and spread it by email and MMS.

Operational thinking: The designed distribution channel of electronic leaflets is not a problem. The key is to accurately select the target consumer groups. For example, in July of 20 10, Kanglian Company made a trade-in promotion in Fuyu County. Manager Li of the local store sent this promotional short message to all users who bought Kanglian alarm. A short message was only a few cents, and the effect was very good.

Nine: titled party-style leaflets

The so-called headline party-style leaflets mainly attract customers through the creative form of copywriting. For example, the "First Security Products Crazy Buying Festival in * * City" and "20 1 1 China Alarm Monitoring Products Extreme War".

Of course, the title party here mainly refers to the comprehensive design of the theme, color and content of the leaflet, so as to attract customers' participation and make them shine at the moment.

Ten: Humanities Leaflets

The so-called humanities leaflets are the combination of the comprehensive quality of assigned personnel and leaflets.

Operational thinking: the personnel who distribute leaflets, whether professional or non-professional, must receive professional etiquette training to avoid the phenomenon of forcibly handing them over to customers, otherwise the leaflets distributed in that way will be invalid.

To sum up, the leaflet is like a dagger when fighting the enemy, and the effect of "fighting" in a short distance is the best. As long as we continue to innovate through addition, subtraction, multiplication and division, it still has its unique significance and function. The above methods hope to give you some inspiration in store advertising and play a role in attracting jade.