Double Eleven Extension Program of Beauty Salon

The model essay of the double eleven activities in beauty salons is as follows:

One. activity time

20xx 1 1 month 1 1 day.

Second, the venue.

Xx beauty salon

Third, the object of the activity

All new and old single female customers.

IV. Purpose of the activity

It coincides with Singles Day, in order to let all single female customers feel the warmth of beauty salons and get beautiful experiences during this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional items such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and increase their consumption market share.

Verb (abbreviation of verb) activity promotion

1, "Singles' Day" was originally a festival spread from the Internet, so it is necessary to focus on online publicity planning. First of all, the publicity information about this event was published on the beauty salon website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.

2. During the event, leaflets and coupons will be distributed in crowded places, streets and main commercial roads, which is the best combination with WeChat marketing.

3. As long as customers spend a certain amount in the store two weeks before the event, they can issue holiday coupons and experience coupons. Decorate the entrance of the beauty salon, post posters and hang banners at the entrance of the beauty salon.

Activity of intransitive verbs

1. Members of beauty salons can participate in this activity during the activity, and they can enjoy a 20% discount on their membership cards and get skin care experience coupons. If the points in the membership card reach 500 points or above, they can experience the moisturizing and hydrating items in the experience store for free with the membership card.

2. Non-member customers can enjoy a 20% discount directly when they spend a certain amount in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.

Seven, matters needing attention

1, register at the front desk and record the customer's name and information.

2. Train employees in activities to thank customers, tap their potential consumption power and stabilize customer sources. Therefore, during the activity, we should pay attention to every link from customer entry to consumption end, keep smiling and be kind to others.

Matters needing attention in writing activity plan

1, find out who this plan is for.

Be sure to decide what activities to do according to the attributes of the enterprise, and don't be confused when writing the plan, and you will succeed.

2. What problems need to be solved in this planning activity?

Why do you want to do this activity? What is the purpose of the activity? When planning the whole plan, always consider the purpose of the activity. Every detail is close to the goal, and everything irrelevant to the goal is cut off, so that the theme can be clear. The purpose of the activity is nothing more than two things: to increase sales and enhance corporate image, to serve products and enterprises, rather than making it a personal show.

3, the case should be divided into three stages to plan a clear activity.

Novels have foreshadowing, climax and activities. If they are all high-profile participants, they will be very tired. The three stages of activities are preparation period, implementation period and cooling-off period. The preparation period tells participants what they should do and what benefits they can get, and spreads it slowly. The benefits are more and more every time, and the temperature is slowly rising. During this period, we try our best to attract and arouse the interest of the participants and try our best to make them look forward to it.

The activity period is the climax of the activity expectation. There must be a compelling idea at the main stage of this activity. Whether this idea is wise or not depends on whether the planner is a master or a loser. Cooling-off period is to let participants have a good impression on products or enterprises through activities. This stage is the stage of completing sales, and the purpose of the activity can be achieved by giving some benefits while it is hot.