How to Write a Popular Copywriting for Group Introduction —— Notes on the Entry of Copywriting Training Camp 3

? Copywriting seems far away from our work. In fact, copywriting is everywhere in life. Every word you say, every text message you send, WeChat, and every resume you send is a copy. Good copywriting can bring us many benefits.

? Joining the WeChat group or other community organizations is generally self-introduction. Why are you really a little transparent after being introduced by others in the group and being chased by others as friends? Maybe, he is really awesome. Perhaps, his self-introduction made others think he was awesome.

? So, what is an attractive self-introduction?

? A good group self-introduction is "brilliant, discerning and able to actively drain", that is, it can make others take the initiative to add you as friends to talk about cooperation with you, gain word of mouth and influence in various groups, and gain more resources, contacts and opportunities. This is also the original intention of most people to join the quality group. In order to achieve this original intention, we should pay attention to how to write a good group self-introduction copy.

? Before writing, we should make it clear that the ultimate goal of copywriting is to change the actions of others.

? If a group of people read your self-introduction and few people interact with you, then your copy is invalid.

? What are the steps to write a self-introduction copy?

The first step is to arouse the interest of others-to locate personal labels and show their advantages and strengths.

Use labels to show your strengths and advantages, and your differences are easy to remember and spread.

? Locate your own label and let others notice you at a glance.

These labels are:

1, occupation/identity label, such as Internet analyst, lecturer, former executive, etc.

2. Specialty/ability labels such as: good at yoga, hand painting, speech, mind mapping, etc.

You can show your strengths and values well.

3. Geographical labels? Such as: coordinates: Beijing/Shanghai/Guangzhou, etc.

It's convenient for others to ask you out.

4. Word-of-mouth labels such as: reliable, schoolmaster, super daddy, 7-year trader, 10 years writing experience, etc.

You can further build others' goodwill and identity with you.

? Starting from the above four dimensions, locate your own primary and secondary tags.

? The primary label should be refined, 1, and the secondary label 1-2. Generally, the main label can be occupation/identity or specialty/ability.

The second step is to win the trust of others-bright events, data, endorsements, etc.

? Before introducing yourself, you should dig out your achievements and highlights.

Three key points:

1, personal achievement events should serve the main tab.

For example, your main label is a writer, and your achievements are best related to writing.

You can write "I made an official WeChat account on 20 18, and the first article passed 65438+ million+".

Don't say what you like to do, say what you have done and what you have achieved.

For example, someone wrote in his self-introduction, I like reading, watching movies and traveling, which is very taboo. In fact, others don't care about what you like at all, only care about what you can do, whether you are good enough, whether you are qualified to be friends with him, and whether he needs to contact you actively.

But you can say, "I read 340 books this year, 15 minutes can finish reading 1 book." Do you suddenly feel bad? !

3. When objectively stating achievements, use integer Arabic numerals instead of chinese numerals.

? If he falls into a long paragraph, chinese numerals will be submerged. For example, if you have served the high-end customers of 128, you can say that you have served the high-end customers of 100+, not to mention the high-end customers above 100.

? Outstanding achievements should be as concrete and up-to-date as possible.

? Don't talk nonsense about what you haven't done, and don't talk nonsense about what you have done. Don't cry roast meat, it will be very LOW.

The third step is to express my desire-what I need and what I can offer.

? One is what I long for. If you are an entrepreneur and need a partner urgently, you can write, "I have been looking for a partner, an experienced partner, and a partner in project development. I have a 3- 3 year business plan, and I have perseverance to resist things."

? The other is to make others eager to do something for you. You should give specific benefits and value points to make people in the group feel that you are useful and valuable to them. If you are a brand, you can say, "I can help you locate the brand and sell the goods." If you are confused about brand marketing, I am happy to help you sort it out. "

Call to action-contact me

? The last sentence is very, very important. You must use words to show that you can connect, otherwise people will think, "You are awesome, what does it have to do with me?"

? You can write "If you want to be deeply involved with me, please contact me".

After writing, read it for more than 8 times:

1, modify the sentences that are not fluent and eliminate the redundant words.

2. Introduce yourself with+keywords as structured as a directory.

3. Personal achievement events are written in points to facilitate others to read quickly.

4. The length of the content should be controlled within one screen.

Summary: Self-introduction needs to do the following four things:

1, be sure to show your value.

2. Be sure to be different.

3. People think you are very powerful and want to make friends with you.

4. You can connect.