520 jewelry store activity plan

2022 520 Jewelry Store Activity Plan (Selected 7 Articles)

In order to ensure that the activity is carried out with high quality and high level, we need to formulate an activity plan in advance. The activity plan is based on the purpose of the activity. A written plan for arrangements in terms of requirements, methods, methods, progress, etc. How should an activity plan be formulated? Below is the 2022 520 jewelry store activity plan that I have compiled for you. I hope it can help you.

520 Jewelry Store Activity Plan Part 1

1. Activity Time

May 20 (Sunday x)-xx (Sunday x).

2. Activity theme

Destined, 520 shopping spree.

3. Activity content

1. Shopping will give you a romantic mood

During the activity, anyone who purchases a total of x yuan on x day will receive a rose (price (gold) If you spend more than x yuan on jewelry), you will get a free chocolate (valued at x yuan) or a rose worth x yuan)

If you spend more than x yuan on gold and jewelry on the same day, you will get x yuan of Laoshu Coffee in cash. One coupon. (Gifts cannot be enjoyed repeatedly, and single invoice is limited to one)

2. True confession, romantic hand-in-hand

During the event, x internal broadcast will open an on-demand hotline, and couples can express their true love through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (The broadcast room is a simple recording studio). You can imagine how romantic and emotional it would be when you and your loved one walk hand in hand into a hotel, and the internal broadcast will play the confessions you usually cannot say and the love songs you have sung or requested for your loved one. .

3. Atmosphere Creation

During the event, the music in the store will all play some love songs and x’s Valentine’s Day promotions, and from time to time send x people’s wishes to all the lovers in the world. Remind people who walk into x that Valentine's Day is here and it's time to pick a souvenir for your loved one to boost sales during the event.

4. Event publicity

1. Television, radio, newspapers, publicity

2. SMS publicity

3. Event sign

5. Cost Budget

1. Gift cost: estimated to be x million yuan (flowers/chocolates are expected to be x portions/day, packages are expected to be x portions/day)

2. SMS fee: x yuan

3. Other fees: x yuan 520 jewelry store activity plan 2

Activity theme:

Time is silent—— True love is eternal

Event time:

May 20, 20xx

Event location:

Store and surrounding areas

Theme description:

The theme highlights the jewelry store’s grand theme of online Valentine’s Day and sends warm and romantic service wishes to customers.

Purpose of the event:

Focus on warm, romantic, carnival and game activities, in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation, and enhance customers' recognition of the company. Establish a strong brand for online Valentine's Day activities to influence the store. Through this activity, the company's image and social reputation will be further enhanced.

Specific activity plan 1: Welcome when you enter

The first 10 shoppers on the day of the activity will receive a diamond ring worth 688 yuan;

And during the activity There will be a limited sale of 100 colored gold rings priced at 68 yuan on the same day;

A rose will be given as a gift.

Specific activity plan 2: Table tennis sucking exhibition match

Theme: The secret of "attraction"

Awards: Most Attractive Award

Organization method: Four groups of lucky couples/families are randomly selected from all the people on site. Each group chooses one person to be responsible for sucking up the table tennis balls from one place to another with a straw, and one person to be responsible for holding the tray or small basket. Hold the sucked ping pong balls for three minutes. The couple/family that sucks the most will be the winner. This competition is divided into two rounds, with four groups in each round. The winner will receive the most attractive award.

Reward mechanism: The winner will receive a piece of exquisite diamond jewelry awarded by the company.

Specific activity plan 3: The lady puts on a red hijab and ties the tie for the gentleman.

Theme: Our love is so tacit.

Awards: Best Couple Lover Award

Organization method: Randomly select 4 couples or couples, for ladies A red hijab covers the head, and a masked man wears a bow tie. Anyone who peeks is considered a violation, and the winner is the fastest and best player who is disqualified. This competition is divided into two rounds, with four pairs in each round, and the winner will receive the award for the best tacit lover.

Competition supervision: On-site customer registration or random drawing

Reward mechanism: The winner will receive a piece of exquisite diamond jewelry awarded by the company. 520 Jewelry Store Activity Plan Part 3

1. Activity Background

China’s romantic Valentine’s Day has become the best time for men and women to express their love, and jewelry is the best way to express their love. Great gift.

2. Activity theme

Meet Jiarui for a romantic life

3. Activity time

x month x - x month x day

4. Activity content

Yellow platinum:

1. Thousand pure gold discount of 10 yuan/gram, platinum discount of 30 yuan/gram.

Diamond jewelry: 10% off on all items, symbolizing everlasting love.

2. "Eternal Love" - ??Engraving the name of each couple on the diamond ring purchased to advocate the eternity of love. And distributed a "Love Returns Deeply" card.

"Love returns to the depths" - when the crystallization of love is born, use the "Love returns to the depths" card to receive a pure gold zodiac pendant. (Within 2 grams)

3. Where there is love, there is a miracle

If you buy jewelry, you give it to yourself, and we will deliver the flowers at the time and place you want. Deliver it to the person you want it to.

"Sweet words convey love" We will design some exquisite cards and send the sweet words you write along with flowers to the hands of the people you want to send them to.

1. Activity theme

True lovers, xxx store will put a "price" for your love

2. Activity time

x month x day

3. Activity content

1. I am "gold", I put a price on love!

Confess your love and buy gold, give a couple a ring

During the event, if you purchase 5 grams of gold jewelry, you will get a pair of diamond rings for couples worth 199 yuan (each gold jewelry is limited to one pair of silver rings for couples)

Gold special offer will give you true love, two. 520 grams to express your love

Thousand pure gold 2 grams, 520 yuan, and so on (high-quality gold processing fee is extra), quantity limit, 200 pieces of gold jewelry can participate in the event, gold bars do not participate in this event.

2. I am a "diamond" and I put a price on love!

Confess your love and buy a diamond ring, I will give you 520

During the event, if you buy diamond jewelry for more than 3,000 yuan, you can increase the value by 520 yuan and exchange it for a new model after one year. For example: a customer purchases The diamond ring costs 3,200 yuan. After one year, this diamond ring can be exchanged for jewelry worth 3,200 520 = 3,720 yuan.

Confess 520 and win a lifetime diamond ring

On the same day, from 12:00-14:00 and 18:00-20:30, participate in the "True Love" interactive scene arranged at the door In the "Confess your Love" activity, you can get a chance to participate in "Confess your Love 520 and win a lifetime diamond ring (1,314 yuan)".

When couples who confess their love on the spot participate in the "pop a balloon and win a diamond ring" activity, both parties need to help each other to complete the task. Both parties select a balloon and pop it together to view the corresponding prizes inside the balloon.

Preparation:

① 30 pieces of silver pendants worth 52 yuan,

② 21 pieces of diamond bracelets worth 88 yuan

③ Value A diamond ring for women worth RMB 1,314.

Participate to win a prize! ! !

3. I am the xxx store, I put the price for love, and I have a limited time sale!

a. Gemstone silver earrings

b. Silver necklace

c. Silver pendant

d. Silver ring

e. Good Luck Golden Pig

There are 52 items per box, all priced at 52 yuan, limited time sale in a certain period, synchronized online and offline.

(Determine the proportion based on your own store products)

4. Event promotion

Online

Interactive message on WeChat platform and pick up at the store Beautiful little gift.

WeChat community and employee circle of friends frequently promote and publicize.

Regular customer community maintenance, event notifications

Offline

1. Post event promotional materials on the front of the store, change the LED subtitles, and arrange the event A suitable atmosphere attracts the flow of people.

2. Employees call member customers to gradually establish their own personal customer groups.

3. Distribute promotional pages before the event, and block traffic around the store to attract customers during the event;

4. The welcome message is changed according to the content of the event, and employee clothing can be adjusted appropriately according to the event.

5. Place movable display racks in stores that cooperate with different industries.

Store clerk training during publicity hours, with unified speaking skills. Personnel, routes, requirements, goals, and bonuses must be explained in place, and the drills must be familiar...

5. Material preparation

1. Promotional materials

2. Gift materials

3. Counter product materials

4. Materials for the atmosphere and scene layout

(The materials will be followed up in the early stage of the event and adjusted during the event. Controllable, avoid excessive inventory...)

6. Goal decomposition

1. Division of personnel

Do a good job in decomposing the performance goals of the activity , the designation of employee goals and the specific execution of work.

2. The system with clear rewards and punishments should be clearly communicated during the activity, implemented in place, and communicate well with the store staff.

(Note: Change shifts during activity time, change shifts during meals and breaks, prepare some dry food, you can use it when you are busy.) 520 Jewelry Store Activity Plan Part 5

1. Activities Theme

"Wish from the Heart and Star" Use the romantic star to make a sincere wish to renew the relationship with him or her in the previous life.

2. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event;

3. Event time

xxx

4. Event location

The selling points of xx jewelry xx area

5 , Organizer

xx Jewelry Co., Ltd.

6. Activity details

Divided into three parts

1. Dedicated to those who can *** Lovers who celebrate Valentine's Day;

2. Dedicated to lovers who cannot celebrate Valentine's Day alone;

3. Dedicated to single nobles.

The details are as follows

1. Dedicated to the lovers who can spend Valentine’s Day perfectly. Compose a romantic poem with him (her) and share it with him (her). Make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with him (her) in this life, and continue the fate of the previous life.

2. Dedicated to lovers who can’t spend Valentine’s Day alone. There is you and him (her), the unchanging true feelings and eternal expectations, just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the incarnation of love.

3. Dedicated to the single nobles. On the days when the colorful discs come in pairs, let us temporarily put down our burdens and have a date with the shooting star, believing that it will fly to the place where our dreams come true with our wishes. Recommended: "Angel's Kiss"

Activity Highlight 1

"Heart Words and Star Wishes" Make a sincere vow to your partner and let the shooting stars carry you True love passes through every corner of the world, and I believe that the dreams in my heart will definitely come true. (Purpose: Create a romantic atmosphere for lovers and let them feel the difference of xx jewelry.) Props preparation: Meteorite, placed in an exquisite glass box, represents one hundredth or one thousandth of a meteor , one ten thousandth, one billionth eternal love.

Activity Highlight 2

"Collection of Declarations of True Love" Participants fill in your declaration to him (her) on the card we specially made for you. We will send it to you in x month Select the most creative declaration, the most touching declaration, and the most romantic declaration on x day. Be sure to leave your contact information for him/her! We will help you convey your deep feelings to your him/her. (Purpose: To create a space and venue for lovers to vent their feelings. On the other hand, it can also increase the brand's popularity and reputation.) In order to ensure the fairness of the award: We have specially prepared a sealed box for those who fill in the declaration. box and an envelope. After completing the form, seal it in an envelope, and then the person who fills it in personally puts it into the box for selection by the judges.

Props preparation: Reserve appropriate space on the event leaflet. In addition, the promotional leaflet should strive to be novel, unique, and unique, giving people a desire to read it carefully. For a promotion to be successful, the activity must be exciting and stimulate the target audience to participate. The higher the stimulus level, the greater the sales-boosting response. This point is the point to stimulate the target object.

Activity Highlight Three

"Shopping with Gifts" All customers who shop on x, xx will receive small gifts.

Activity Highlight 4

You can also design and process your own exclusive diamond jewelry for him or her at our major selling points, which will definitely be interesting. Oh! But you must remember to order it in advance so that you can present unique diamond jewelry to your lover on Valentine's Day. In addition: you can enjoy romance and warmth with coffee shops (candlelight dinners), teahouses, and discotheques.

7. On-site layout

Each selling point has a special area to display the recommended products of this event; in line with the theme of this event, it mainly highlights the "romantic, warm and solemn" atmosphere.

Special display of the attachments of this event: the eternal love of one hundredth, one thousandth, one ten thousandth and one billionth of the meteor. Each selling point is decorated with star-shaped ornaments (small stars folded from ribbons) to create an atmosphere of shooting stars (one big star and five small stars for each selling point). Hanging flag: highlighting the romantic shooting star carrying our pious vows through the sky; x display rack: displaying various contents of the event.

8. Preliminary preparations

1. Personnel arrangement xxx

2. Material preparation xxx520 jewelry store activity plan 6

1. The theme of the activity

"Xin Yu Xing Wish" uses the romantic star to make a sincere wish to continue the fate of the previous life with him (her).

2. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event;

3. Event time

xxx

4. Event location

The selling points of xx jewelry in North China

5 , Organizer

xx Jewelry Co., Ltd.

6. Activity details

Divided into three parts

1. Dedicated to those who can *** Lovers who celebrate Valentine's Day;

2. Dedicated to lovers who cannot celebrate Valentine's Day alone;

3. Dedicated to single nobles.

The details are as follows

1. Dedicated to lovers who can spend Valentine’s Day perfectly

Compose a romantic song with him (her) Poetry, make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the fate of the previous life.

Recommended: "Whisper from the Heart"

2. Dedicated to lovers who can't spend Valentine's Day completely

There is you and him (her), The unchanging true feelings and eternal expectations are just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the incarnation of love.

Recommended: "Heart Sea"

3. Dedicated to single nobles

In the days when colorful discs come in pairs, let us temporarily put down our burdens, We have a date with the shooting star, and I believe it will fly with our wishes to the place where our dreams come true. 520 Jewelry Store Activity Plan Part 7

1. Where there is love, there is love and constant trust

Keep your eyes open and look for love treasures

A word of love, interpretation It includes all the "love" in the world, including love, family affection, friendship and other emotions. It can be seen that the connotation is vast. Aihengxin jewelry cherishes every emotion in the world and is grateful for every emotion in the world. Therefore, Aihengxin Jewelry has become the embodiment of "love". Where there is love, there is Aihengxin Jewelry, and where there is light, there is Aihengxin Jewelry. Customers who come to the store can participate in the "Love Treasures" activity. Look for small labels with 7 words written on the jewelry labels in the store, "Where there is love, there is love and constant trust". If you collect the 7-character labels, you can redeem love treasures for free. The awards are set as follows:

Five treasures including a K gold necklace and a golden rose worth xxx yuan.

2. Roses express feelings

Where there are lovers, there are flowers; where there are flowers, there are lovers. During Valentine's Day, if you spend 500 yuan on Aihengxin Jewelry, you can get a rose that means "I love you", which will add a bit of romance when you give her a gift.

Details:

When you shop, you can get 1 rose meaning "You are my only one"

500--999 ??yuan 3 roses meaning "I love you" You"

1000--1499 yuan for 5 sticks means "I love you without regrets"

1500--2499 yuan for 9 sticks meaning "everlasting"

2500--3499 yuan, 10 branches means "wholeheartedly"

3500--4999 yuan, 12 branches means "heart to heart"

5000 yuan or more, 20 branches means "I will love you forever, this love will never end" "Chongqing"

3. Love "Fun"

During Valentine's Day, we have carefully prepared a fun game for you to test whether the cooperation between you and your lover is beyond ordinary people. , "Love Clip Fun" activity. This gives you a chance to win big prizes after your happy shopping.

Details:

Couples who have made a purchase of more than 500 yuan each take a chopstick, and the two of them work together to put the table tennis ball in the basin into another basin, and the time is one minute. . The more you clip, the bigger the prize!

Prize settings:

3 balls ~ 4 balls of chocolate

5 balls ~ 6 balls XXXX

7 balls ~ 8 balls XXXX

9 balls ~ 10 balls XXXX

11 balls or more XXXX

Event conditions ：

500--999 ??yuan 1 time

1000--1499 yuan 2 times

1500--2499 yuan 3 times

2500--3499 yuan 4 times

3500--4999 yuan 5 times

5000 yuan or more 6 times