How to ask for positive reviews on Amazon

How to use Amazon emails to ask for positive reviews?

Step 1: The goal of sending the email

Before starting to write, the seller must first establish the goal. The purpose is:

1. Obtain product reviews (Review );

2. Obtain seller feedback (Feedback);

3. Establish a communication channel for customer service;

4. Notify customers that the goods have been shipped, In transit, or already arrived, or simply to thank the customer.

Step 2:

How often to send information (how many days after shipment? Email is sent) First, let’s take an example of sending an email. When a buyer buys a certain product, the seller sends 4 to 5 messages to the buyer in the following order:

Message 1: The product you purchased has been shipped

Message 2: The product you ordered is about to arrive

Message 3: The product you ordered has arrived, please provide feedback and product comments

Message 4: You have received it It has been a few days since you purchased the product. Please provide feedback and product reviews. In addition to the seller's own mailing, the buyer may also receive two to three additional emails automatically sent by Amazon.

They are: order confirmation, shipment confirmation, and after arrival

An email requesting feedback and comments may be sent out 10 to 15 days. Buyers may receive seven to eight emails for the same order within a short period of time. From a customer's perspective, these emails may be considered spam.

Step 3:

After confirming the email target and sending frequency, you need to start writing the email content. Try to use plain and easy-to-understand text to clearly communicate what you want customers to do. For reviews, keep your review emails short and easy to read for maximum impact. A relaxed and informal tone of email content will make customers more willing to leave reviews for sellers than a bland, rigid, standardized email content. Please remember that emails have a limited time to get the customer's attention!

Most people take 2 seconds to glance at the email, and if they want to finish browsing, it only takes 8 seconds at most. Therefore, the links must be clear! The purpose must be clear. If there are too many links and the seller does not know which one to click, he will lose the opportunity to leave a review!

Each email sent has a different purpose, and the seller should cooperate. Add a call to action link (CTA for short) to the email content.

See the following example: "The item you ordered is on its way," CTA: Include the package tracking number in the email.

"The product you ordered has arrived", CTA: include your customer service email address in the email. "How many days has it been since you received your order", CTA: URL to add Amazon product reviews.

Requesting feedback and reviews is a long road! As long as you remember the key points, keep your emails concise and concise, write meaningful information to customers, let customers have confidence in your store, and your repurchase rate will be higher. high. I would like to remind everyone here that you must not send more than 3 emails to the same customer, because sending more than 3 emails asking for feedback or comments may cause customer resentment!

Follow the above tips to set up SellingExpress After requesting a praise email template, you can send emails regularly according to the specified time and options.