Opening ceremony planning scheme

I. Programme theme

L, improve and strengthen the brand image of changsha civil administration secretarial office, expand its popularity, improve its reputation, and urge consumers to come to the store to accept services mainly based on printing and copying. Through a series of innovative planning, the service area with Changsha Civil Affairs College as the core will have a sensational effect, arouse consumers' strong concern and interest in changsha civil administration's secretarial office, and make the brand image of changsha civil administration's secretarial office "Long-term service is in Evergrande" deeply rooted in people's hearts.

target

Overall goal: Take measures to curb the market share of print centers and print shops in Changsha Civil Affairs College, and seize some markets, so that changsha civil administration secretarial office can firmly grasp the market of Changsha Civil Affairs College and gradually gain a foothold in Zhang Xiang Road market.

Specific objectives: mainly publicize the preferential policies and diversified business services of changsha civil administration secretarial office, introduce some part-time information to college students free of charge, contract the writing of various documents, and cultivate and form a group of regular consumers of changsha civil administration secretarial office in the market of Civil Affairs College.

Second, the analysis of competitors

1. In the Civil Affairs College, the operating advantages of several printing shops and printing centers in the service corridor have formed a certain scale. Its main advantages are:

A, the operation time is long, and the printing technology is skilled.

B, the geographical location is superior. Rows of snack bars and small shops near the Civil Affairs College have played a great role in attracting students.

C, the computer performance is poor due to long-term use.

(1) D. The service attitude of managers is sometimes poor.

E, the price is more expensive.

Several print shops and print centers in the service corridor of Civil Affairs College have a large number of markets by virtue of their own advantages, but changsha civil administration secretarial office still has the opportunity to carve up the market.

Third, industry analysis

Length and quality. Secretarial affairs in changsha civil administration are run by secretarial students with strong professional quality and skills and good service attitude. In addition to printing and copying, it can also undertake all kinds of copywriting planning, conference services, etiquette and housekeeping, labor intermediary and other businesses inside and outside the school, which has incomparable advantages over several printing shops and printing centers in the service corridor of Civil Affairs College.

3. price. Several printing shops and printing centers in the service corridor of Civil Affairs College are expensive because of their high operating costs. Changsha Civil Affairs Secretariat provides printing, copying and fax equipment and venues for the college free of charge, which can reduce costs, implement high-quality and low-cost services and win a certain market.

Fourth, consumer analysis.

The students of Changsha University are diligent and thrifty, hoping to get high-quality and low-cost services.

Analysis on the Potential Market of verb (abbreviation of verb)

1. At the beginning of the new semester (the first week), students need to print schedules, reports and other documents, which is the peak of consumption.

2. Because the school attaches great importance to the development of cultural and sports activities and needs to print and copy a large number of manuscripts, it has a great potential market.

3. There are a large number of students who take the self-taught exam and rely on various certificates in the Civil Affairs College. They need to print and copy a lot of materials, so this group also has a potential market.

Orientation of intransitive verb activity advertisement

"Hengyuan service, all in Hengda"

Seven, advertising target positioning

Teachers and students of Civil Affairs College are the main students, and they spread to customers in the surrounding areas of Civil Affairs College.

Eight. The publicity mode of the activity

1. Hang eye-catching banners in the central flower bed three days in advance.

2. Promote in the center of the flower bed.

3. Printing and distributing leaflets

4. Make use of campus media such as Changsha Renmin University's newspaper and Shen Xinzhi's voice for publicity.

5. Use QQ group for publicity.

Nine. I-word duration

* * February 10: 00 am ~ 12: 00 am.

Opening ceremony planning scheme (2)

First, the general idea

1, with the ribbon-cutting and foundation laying ceremony as the main line, through the ribbon-cutting and foundation laying ceremony of the sales department, giving gifts and celebrating the reception, the purpose of the event was completed.

2, through the active dissemination of internal subscription information, so that potential consumers can obtain information.

3. Through the indirect influence of activities, let more potential consumers have a basic understanding of the development, construction and sales of real estate, so as to attract established target groups.

4. It is more objective than other ways to let the established target group confirm their understanding of real estate information through various news dissemination of the event.

Second, the overall atmosphere layout

With the theme of the opening ceremony of the ribbon-cutting ceremony and the foundation laying ceremony of the sales department as the keynote, the whole venue will hang 20 floating balloons on the construction site in the air, echoing the message that Hisense Real Estate has started to subscribe. The sales department is decorated with red, yellow and blue balloon chains. The main road, the sales department and the entrance to the construction site are covered with colorful flags, and the interior wall of the sales department is decorated with exhibition boards to ensure a solemn and warm atmosphere.

1, sales department layout

(1) Insert road signs and signboards on both sides of the main road.

(2) Hanging banners for the foundation laying ceremony and the opening ceremony of the sales department.

(3) Inflatable arch door

(4) The door is paved with red carpet, with flower blue and flower bonsai.

(5) The four walls of the sales department are covered with red, yellow and blue balloons.

(6) The sales department covers HongLing with a plaque.

2. Hanging 20 floating balloons in the air at the foundation site (construction site), which read "Warm congratulations on the foundation laying ceremony and the opening ceremony of the sales department" or "Welcome to the foundation laying ceremony and the opening ceremony of the sales department". Place a green slate and several shovels with red ribbons at the foundation.

3. Main venue area

(1) A sign-in desk is set at the entrance of the main venue area, and a long wooden table covered with red cloth is placed to guide guests to sign in and control the order of admission.

(2) There are two loudspeakers and a microphone around the venue, which is convenient for the host and related personnel to speak.

(3) The band and the lion dance team are located at one side of the host area of the main venue.

Third, the activity program settings

As a celebration, the atmosphere of the celebration should be strong, and we plan to use part of the celebration to arouse the mood of the venue. Lion dance activities create a festive atmosphere and prepare for future projects. Because of its low cost and high income, it is the easiest to create an atmosphere and scene. Therefore, it is most reasonable to regard lion dance as an integral part of the opening ceremony. In addition, the master of ceremonies should preside over the whole process of the celebration, and the master of ceremonies should thread the needle to make the venue orderly.

Specific activity program settings:

09:00 Sales Department welcomes guests (Miss Polite guides guests to sign and distribute materials).

09:20 Miss Etiquette invited guests and reporters to the main venue.

At 09:30, the band played music, the master of ceremonies appeared, announced the groundbreaking ceremony and the opening ceremony of the sales department, and introduced the celebration activities to the guests, introducing the leaders and guests one by one.

09:50 General Manager Hu delivered a speech (the main content of the speech is to thank leaders at all levels for taking time out of their busy schedules to attend the opening ceremony. And briefly introduce the company and this project.

10:00 city leaders' speech (mainly about congratulations and the significance of project development)

10:20 ribbon-cutting ceremony.

10:30 unveiling ceremony.

10:42 lion dance performance.

10:50, the master of ceremonies invited guests to enter the foundation stone laying site under the guidance of the lion dance team.

1 1 set off firecrackers and the band's music began again. (Miss Etiquette distributes shovels to the guests)

1 1: 10 guests took shovels to participate in the foundation laying activities.

1 1:20, invite guests to visit the sales department and have a rest (at this time, the sales department should assign a special person to distribute gifts to citizens holding newspaper flyers).

12:00 ×× Hotel, the celebration reception will begin (the reception can be in the form of a western-style buffet with a harmonious and elegant atmosphere).

Fourth, the coordination of activities.

1. General Manager of the event-General Affairs Group: responsible for the overall progress of the event and determining the guest list. Staffing: tentative 1 person.

2. On-site general coordination-venue group: coordinate the work between various processes on site. Staffing: tentative 1 person.

3. Prop preparation-logistics team: responsible for purchasing the materials needed for the activity and cleaning up the site after the activity. Staffing: tentatively 2 people.

4. External liaison-public relations team: responsible for sending invitations and contacting bands, lion dance teams, emcees, news media, hotels, etc. Staffing: tentatively 4 people.

5. Guest reception-reception team: responsible for the guests' sign-in desk, distributing information, wearing VIP flowers for the guests, guiding the vehicles to park, and seeing them off after the event. Staffing: tentatively 4 people.

Verb (abbreviation of verb) media cooperation

The opening ceremony of 65438+February 18 was the first appearance of the property. This vital appearance will affect the sales of the whole property in the future. Therefore, the purpose of advertising at this stage is to shape the corporate image, establish brand awareness, and establish people's grades and image as soon as possible. At this stage, we will mainly use newspapers, television, leaflets and banners and other media and communication methods to promote the project with a large number of hard advertisements.

1, published in Jinan Daily and Jinan Financial Daily: Jinan Daily, Phase I, 65438+February 15-2 1/4. Jinan Financial Daily published 15, 16, 17 and 1/4 for three consecutive days. Copywriting: "1February18th" in bold type: the value is 65438+February18th. As soon as the sales department opens its doors, all those who hold this newspaper will be given exquisite gifts. In addition, in the layout, the building logo and the slogan "Happy Life" should be marked, the logo pattern should be eye-catching, and the font of the slogan should be different from that of the copywriter. Address: Yan 'an No.3 Road Tel: 5079 106

2. You can also choose to play one more mobile advertisement when you play the text advertisement in the eighth golden section advertisement of the first and second programs of Jinan TV Station. Time: 65438+February15-65438+February 17 for three days.

3. Banners are hung on the main streets in the city (65438+February1-65438+February 17 for seven days).

(1) 65438+February 18 The groundbreaking ceremony and the opening ceremony of the sales department were held grandly.

(2) 65438+February 18, and internal subscription started today.

(3) 65438+February 18 will be your life and happiness.

4. Make leaflets and send salesmen to distribute them in busy areas and residential areas. Time: 65438+February15-65438+February 17 Three days of writing: Page A: (refer to newspaper advertisements) Page B: (Project overview)

Cost budget of intransitive verbs

1, newspaper advertising fee 2, TV advertising fee 3, banner 9 4, invitation letter 5, emcee 6, hostess 7, band 8, inflatable arch door 9, road sign 10, sign 1 1, flower blue 12, corsage for guests 60. Jewelry purchase fee 16, leaflet making fee 17, stone tablet purchase fee 18, shovel purchase fee 19, hot air balloon rental fee 20, lion dance team 2 1, audio and microphone rental fee 22, signature stationery purchase fee 23, and so on.

Opening ceremony planning scheme (3)

First, prepare the planning case.

(1) Secretariat: determine the list of invited guests and VIPs, confirm the names and numbers of guests, arrange ceremonies and prepare speeches; Arrange seats and determine the ribbon-cutting personnel; Site layout; Contact photographers and cameramen; Determine the media reception plan, determine the press release, etc.

(2) Security team: responsible for liaison with relevant departments (security, transportation, fire control, etc.). ), the opening ceremony site security, vehicle and parking lot division; Determination and production of relevant signs; Safety of guests, etc.

(3) Meeting reception group: send invitations and determine the hostesses; Prepare sign-in books, pens, ribbons, scissors, guest cards, etc. Put forward the reception plan; Give gifts to guests, and be responsible for the rest and reception of guests.

(4) Gift group: preparation, packaging and distribution of gifts, and preparation of gift coupons.

(5) Engineering team: arrangement and installation of microphone, lighting, power supply, ribbon-cutting platform, etc.

Second, the agenda planning case

(1) Opening Ceremony: Saturday, July 9th * *.

(ii) Specific agenda planning:

At 1 and 15: 00, guests sign in and receive gifts by invitation. There are two long tables, a sign-in book and a signature pen at the entrance of the entertainment city. The hostess distributed souvenirs, guest cards and address books of celebration guests with the invitation. The hostess guided the guests to the performance hall and the general manager greeted them at the door.

2. 15: 30- 15: 40 The host announced the opening ceremony and the general manager delivered a speech.

3. 15: 40- 16: 30 The host introduced the 10 guests one by one and delivered a speech on the stage. Choose a VIP to cut the ribbon.

4. 16: 30- 18: 00, guests can freely combine three or five people to choose ktv boxes for entertainment, rest and communication, and the etiquette team can make appropriate adjustments according to the actual situation.

5. Dinner will be arranged by the catering department from 18: 00 to 19: 00.

6. 19: 00-20: 30, the housekeeping department will arrange a room for every three people, or the leisure department will arrange for ladies to provide massage, foot bath and other services free of charge.

7, 20: 30-22: 30 in the performing arts hall to see cultural performances.

8. After the performance, guests can go home, or register for free accommodation in the deluxe room of the housekeeping department, and provide breakfast for free the next day.

9. Remarks: The above timetable is approximate.

Third, the site planning case

(1) Arrangements outside the Auditorium:

1. Place a piece of guide card at a proper position on the road, which reads: Opening Ceremony of ×× Entertainment City (direction arrow).

There is a banner hanging at the main entrance of the entertainment city, which reads "Warm congratulations on the grand opening of the entertainment city".

Put two long tables at the gate, sign in the book, sign the pen, and arrange four waitresses.

(2) Opening Ceremony Venue: Performing Arts Hall of Entertainment City

1, rostrum of the studio hall:

(1) There are 1 overhead microphones and 1 wireless microphones on the stage. There are green plants and a little red flowers around the stage, and photography, video power and lights for journalists should be prepared.

(2) Stage 12 seats, guest 10 seats, English translator 1 seat, general manager of entertainment center 1 seat.

(3) Arrange two waitresses to invite VIPs to the stage. The host is a contracted artist of XXX Culture Communication Co., Ltd..

There is a photographer, a cameraman and a reporter in front of the stage.

3. Curtains:

A. the size is10m× 0.8m.

B. The color is red and the background is white.

C. the font is equal-line bold and bold.

D. The content warmly congratulates the opening of an entertainment city and the logo pattern of the entertainment city.

E. textured red cloth

4. The staff should put the tables and chairs in the studio hall neatly, and put drinks, drinks, food and cigarettes on the table.

Fourth, the performance planning case

1) Performance time: 20: 30 ~ 22: 30.

(2) Location: Auditorium of XXX Entertainment City

(3) Organizer: XXX Entertainment City

IV) Co-organizer: XXX Culture Communication Co., Ltd.

V) Specific plan:

1. Voting Awards: Let the audience vote for two best artist awards, with more than half of the votes. The general manager of the casino gave the two best actors a bonus of 2000 yuan each.

2. List of actors:

3. Performance process:

Verb (abbreviation of verb) safety planning case

So-and-so entertainment city will hold celebrations, ribbon-cutting, banquets, cultural performances and other activities in * *, from 3: 00 pm to 10: 30 pm, lasting for 7.5 hours, attended by about 120 important leaders of the provincial party Committee and celebrities from all walks of life. In order to ensure the absolute safety and smooth progress of the celebration, the plan is as follows:

(1) Public security in peripheral areas: security guards are added to maintain the order of the parking lot in the entertainment city, and traffic police are added to maintain the traffic management of the ring road around the entertainment city.

(2) Security at the gate: Two security guards keep order at the gate to ensure the safety of the guests. Temporary martial law is imposed, and invitations are not allowed.

(3) Safety of performance hall and banquet hall: a. Arrange two security guards to prevent Cambodians from entering the performance hall and banquet hall. B. Arrange nine guards, five of whom will guard ten VIPs, and four will stand in the four corners of the performance hall and the banquet hall respectively. Security personnel should pay attention to observe and find all kinds of suspicious situations in the hall, maintain normal order, and quickly subdue and take them away from the performing arts hall and banquet hall in case of destructive saboteurs.

(4) Before the celebration, KTV boxes, performance halls, banquet halls and other places shall be fully inspected in advance.

(5) Designate 1 the backstage manager to coordinate with the food inspection department. Responsible for food hygiene supervision to ensure food safety.

(6) Every VIP is accompanied by a security guard. There are VIP guards around.