What can we do to maximize the effect of SMS mass marketing?

First, the SMS platform you are looking for should be reliable!

Before, my friend recommended users to use Xigu SMS, which felt good. When I registered, I sent 200 short messages for trial use, and the verified short messages were basically received in 2-3 seconds, which won't keep users waiting for a long time. I encountered some problems when using it. Customer service is very patient. I can call them after work (including weekends) to solve the problem ... personal recommendation, SMS price, push time, push success rate and SMS interface when choosing SMS platform.

Second, the promotion target should be reliable!

Enterprises must pay attention to the collection of user information in the promotion process, which is conducive to various forms of marketing in the future. The conversion rate of texting old customers will be much higher than that of segment promotion. After all, new customers don't know you yet, and you can't let users spend money here by a short message.

Third, the promotion area should be reliable!

For example, if you are doing regional offline business and your target audience is local people, if you can't accurately distinguish regional users, even if your activities are attractive, consumers can't come by car from other places to participate.

Fourth, improve your service.

SMS is not only used for promotion, for example, SMS with verification code can help ensure the security of your system, holiday greetings can increase users' brand awareness and so on. After all, a short message is only 4 cents, which is a cost-effective thing that you can't do in any other channel.