Why do you need a CRM customer management system?

Simply put, CRM system can help enterprises to better manage customer information and improve enterprise performance.

Generally speaking, CRM has three main functions: first, it helps enterprises to manage customer information, deepen their understanding of customers and effectively improve their performance; Second, help enterprises manage employees' work, improve office efficiency and optimize office processes; Third, multi-dimensional data analysis is carried out to help enterprises make scientific decisions.

First, from the enterprise's market level, CRM system has the function of "marketing automation", which can help enterprises in the following aspects:

1. The potential customer resources obtained by integration.

CRM system can help enterprises effectively collect customer information from various marketing channels, including potential customer information obtained by holding market activities, promoting search engines, websites, WeChat, offline and recommendation. This information is collected, counted and stored in the CRM system.

What fields should be included in the input customer information depends on the needs of the enterprise. Generally speaking, it includes name, address, contact information, consultation records, etc. If a potential customer turns into a customer, its purchase behavior can also be recorded in the system.

2. Help the sales staff to close the deal faster.

The potential customer information of various channels stored in CRM system can provide more sales opportunities for sales staff. In addition, the customer data stored in CRM can help sales staff to deepen their understanding of customers (such as customers' industries and preferences, etc.). ) and targeted development. Moreover, the sales staff can record the customer's follow-up at any time in the system, and add follow-up records to help them make a good job plan and avoid omissions.

In addition, the system can also add a reminder function. When customers have holidays and birthdays, the system can automatically remind them and send them blessings and care in time, so that they can fully follow up with customers and maintain good customer relations.

3. Help the sales director to make scientific decisions.

With the help of CRM, the sales director can arrange daily, weekly and monthly work to keep the team orderly; You can check the working status of employees at any time and give timely work support; Through data analysis, understand the sales situation of enterprises, make sales forecasts in time and make scientific sales plans; Approve and help subordinates' support and approval requests at any time.

4. Automatically follow up the market activities and know the effect of the activities.

CRM system can help enterprises effectively plan and improve the marketing activity process, optimize the development process of potential customers, automatically evaluate the marketing activity effect according to the data, and improve the lead conversion rate.

Secondly, CRM system has the function of "customer service automation"

1, CRM can help enterprises optimize service processes, improve efficiency and enhance service capabilities. For the problems reflected by customers, the customer service staff will create a new service list in the CRM system according to the situation and directly push it to the corresponding person in charge (sales, technology, etc. ) within the system. The questions are stored in the question bank according to the classification, and at the same time, they correspond to the customers themselves, which facilitates the centralized feedback of the questions and also enables all employees to know more about the customer's dynamics.

At the same time, customer service staff can capture and track customer problems more accurately, tap potential sales opportunities from customer feedback, and let customers contribute more value to the enterprise. 、

2.CRM also has the function of customer care. Sales staff can set reminders in the CRM system, send greetings or preferential information to customers regularly or irregularly, strengthen contact with customers, find and deal with problems encountered by customers in the process of product use in time, and deal with them in time.

Third, data analysis.

CRM system can provide flexible and customizable reports and statistical charts for enterprises. Reports can be automatically generated according to the set key fields. For example, Wukong CRM system provides templates for various reports, and different industries have different characteristics. With CRM, enterprises don't need complicated forms, and they don't need to manually input and analyze all kinds of data, which greatly improves the data analysis ability of enterprises.

In order to make the analysis more intuitive, Wukong CRM can also cooperate with related charts, including bars, funnels, cakes, lines and so on. Enterprises can choose according to their needs.

The business of the enterprise is expanding and upgrading, and the customers of the enterprise are also increasing. Everything requires enterprises to constantly optimize their management processes. In order to reduce costs and improve efficiency, deploying CRM is the best choice for enterprises. It can help enterprises optimize their management processes from multiple angles, help enterprises better understand and develop their customers, thus promoting transactions and improving performance.

Wukong CRM is committed to helping enterprises to better manage customers, thus improving the transaction rate and boosting corporate performance. At the same time, help employees improve office efficiency and let employees spend more time and energy in more valuable places. It can be said that it is an important weapon to help enterprises improve their performance, optimize management and make scientific decisions.