Is it useful for enterprises to carry out SMS marketing?

First of all, the affirmative answer: useful!

It's actually very simple. If it is useless, no enterprise will be so stupid, because SMS marketing needs both capital and labor costs.

SMS marketing mainly has the following characteristics:

1, save money. A text message costs 6-8 cents, but now it seems that the price has gone up. Sending thousands of messages will cost hundreds of dollars. If the target audience is accurate, the cost is low.

2, save trouble. As the saying goes, I cast a net, but I don't catch it all, I catch it all in two nets and I catch it all in three nets.

3, labor saving. It doesn't take much effort to make up a short message and distribute it on your own platform or a third-party platform.

For some industries, SMS marketing is very useful, such as training industry. I bought them from my peers at a small cost, which is quite accurate. The cost is one or two thousand, but at least a dozen or twenty spectators come to attend the class, and the tuition fee is often tens of thousands or even more.

Do you think this is a good deal?