27 Best Guerrilla Marketing Ideas in Simple Operation

Guerrilla marketing uses unconventional and low-cost strategies to gain maximum exposure. It is especially effective for enterprises with small budget, because it has generated a lot of attention at the lowest cost, thus bringing a good return on investment.

We talked with professionals and sorted out 27 unusual guerrilla marketing ideas to inspire you.

On Marketing Creativity from the Simple Operation of Liu Feng

An interesting way to attract people to pay more attention to your physics mom and summer fashion stores is to use chalk. That's right! Chalk! Draw a canvas on the sidewalk in front of the store, which brings a big, bold and beautiful message and encourages pedestrians to "write beautiful things." People are eager to be a part of positive things, and squeezing the sidewalk is a simple action that people take.

The by-product of this strategy is that people will spend time thinking about who is behind this strategy, which will make your brand pay more attention to the community in summer. It's also attractive and useful for business.

On Liu Feng's Guerrilla marketing ideas from Simple Operation

The art of chalk on the sidewalk is an interesting and striking guerrilla marketing concept.

Liu Feng's simple operation marketing concept, professional tips.

Gone are the days when companies hoped that satisfied customers would leave comments for potential customers. Come on, use the comment management software Podium to request customer comments (professional, of course).

Podium is an online tool that allows you to send automatic review invitations, reply to these comments, and monitor opinions, messages, online chats and comments from more than 20 comment websites-all in one dashboard. The number of enterprise comments using the podium has increased by 15 times, and the local traffic has also increased. Click here to watch the 3-minute demonstration.

Liu Feng's Simple Operation Marketing Concept

I think Facebook live broadcast has made live broadcast one of the most affordable and effective guerrilla marketing concepts. It provides business owners with the opportunity to arrange cool activities, such as launching new products or services, or even a simple question-and-answer session, so that consumers can find more information about your company and learn more about your culture.

You can also hold a special "meet the team" on-site activity to introduce your employees and understand the company's operation in a relaxed environment. These live events are an excellent way to attract the audience and connect with them on a personal level, so that they can feel more involved in your brand.

On Marketing Creativity from the Simple Operation of Liu Feng

If you have an online business, you may know that getting relevant and high-quality backlinks should be your top priority. If you code or you can make yourself a programmer, then you are lucky! Because now you will develop free themes and web designs for WordPress and Blogger blogs, and these blogs will follow back links to your website. Of course, some people may remove these links, but they are not your initial goal. Those who keep your links (like a few people who don't know the coding) are actually your target group, and they will make the traffic of your website/online business soar through Google's search engine results page (SERP).

This increase in traffic is due to two reasons: visitors enter your website through links and through natural search traffic.

On Marketing Creativity from the Simple Operation of Liu Feng

Video can be a good visual aid to help you build a brand, but did you know that you can also use video to capture potential customers and create interaction? Hippo Video is a complete video marketing platform, which allows you to easily create videos and embed them in emails, social media and your website. You can also add lead generation forms, quizzes and polls to the video to increase traffic and sales. Free trial 14 days.

On Marketing Creativity from the Simple Operation of Liu Feng

We are a medium-sized third-party logistics company with fierce business competition and limited marketing budget and resources. One way for us to maintain brand relevance and primary consideration is to launch seemingly unlimited "holidays" around the world. Several times a month, we will redesign our logo to adapt to some interesting aspects of the festival, and then we will promote it through all social media channels. This helps to maintain high popularity, bring extra likes and traffic to our social media website, and ultimately bring more traffic to our website (where we can sell our services). This is one of many strategies that our website traffic has almost quadrupled in the past three years.

On Liu Feng's Guerrilla marketing ideas from Simple Operation

Logistics Plus adjusts its logo according to different festivals around the world.

Reddit marketing is one of my favorite non-traditional marketing techniques. Subreddits can really bring rewards to marketers, because it is divided into countless subdisks and is almost an online content sharing forum for minority communities. By niche, I mean -subreddits can cover topics from Dungeons and Dragons or hip-hop images to political discussions in specific countries.

If you have an innovative product or service, you may already have a sub-editor. Its advantage is that community members are usually very familiar with their fields of interest. If they don't like their previous ideas, they are usually willing to provide constructive criticism, or if they like them, they will share them. However, the key to using this potential correctly is not to create posts full of flashy marketing terms or attractive phrases, but to become a member of the community.

On Marketing Creativity from the Simple Operation of Liu Feng

This is a simple and effective technology, which can make people interested in your quotation. Express wisdom and creativity through phrases-you want to attract their attention through concise slogans, which hint at the problem your proposal solves or how it will change the lives of the audience.

The next part of the equation is the target page of your call to action language (CTA) link. It should clearly/concisely explain the quotation, what it will do or the problem it solves, and finally, what the user needs to do (purchase, order, register, etc. ).

On Marketing Creativity from the Simple Operation of Liu Feng

Our approach is to always associate it with larger advertising series, such as social media competitions, so that we can not only get the exposure created by guerrilla marketing, but also get the traffic that interacts with you online. Use guerrilla methods to stop people from entering their tracks, but then use it to make them take action!

Guerrilla marketing: enter from different angles and encourage your enterprise to have no price tag. If you use a photo to enjoy the application-users promote their business through competitions and product giveaways-you can contact you through guerrilla marketing every day-it works! Competition and free gifts create a sense of urgency and can really create a lasting buzz for your business.

If pedestrian traffic is the driving force of traditional guerrilla marketing, it is not surprising that it is booming in social media. From the truly popular Wendy Twitter to the interesting Snapchat Geofilters, it is undeniable that social media provides a bigger platform for guerrilla marketing. Take a look at this article and learn about nine examples that can inspire your creation.

On Liu Feng's Guerrilla marketing ideas from Simple Operation

Wendy's infamous tweet made everyone talk about it.

On Marketing Creativity from the Simple Operation of Liu Feng

Before your next trade show, find out who is the theme tag of the speaker and the conference, and start using the theme tag to share the content of the speaker and participants. This way, you can display it in the meeting feed before the meeting starts, and you can continue to do so during and after the meeting.

Use social listening tools such as Brand 24 or Hootsuite to monitor conversations about meetings and joining by adding value, forwarding content and/or participating in other ways.

On Marketing Creativity from the Simple Operation of Liu Feng

My favorite technology is to identify the content on the first page of the search engine according to the target keywords of your post, identify the people most related to the content, and share your article directly with them.

I call it Twitter leapfrog method, and I have seen that this has brought incredible results to our internal blog work and customer blog work.

This method first determines the best-performing articles related to your blog articles or videos, finds Twitter accounts that have liked these contents before, and sends targeted messages to each Twitter account to encourage them to view your articles.

This method has become the main catalyst to promote social stocks and reverse links to mining and customer articles, and has led to countless articles ranking higher in search engines than popular publications such as Forbes and entrepreneurs to obtain search words related to our business.

On Marketing Creativity from the Simple Operation of Liu Feng

Our company recently helped launch a brand-new consumer product. In order to create a craze for media and social activities and open the door with big introductions, we held a social meeting. We organized an event in a local hotel and sent personal invitations to our circle of friends through SMS, email and social media. We also contacted radio and TV stations, issued a press release about the party, and received several mentions.

We won many prizes at the party. In order to participate, we ask each guest to invite their friends to like our Facebook page and share their own photos with the same tags on their own social media. In one day, our Facebook followers increased by 534. 10 day, we added 2725 likes.

We have successfully used the dining car as the guerrilla marketing strategy of several Canadian companies including Uncle Ben, and cooperated with Roaming Hunger and FleishmanHillard.

This is a video showing Uncle Ben's rice cereal truck challenge in Toronto, Montreal and Vancouver. Trucks are an excellent way to directly contact consumers. Shoppers are more likely to respond better when they have the opportunity to experience the products themselves rather than being forced to buy them. In addition to providing free samples and coupons, we also provide participants with recipes to reproduce every dish at home. Finally, we also encourage participants to vote for their favorite dishes, thus encouraging the discussion of products.

On Marketing Creativity from the Simple Operation of Liu Feng

Consider making calendars, workbooks, handbooks or periodicals and selling them through your website as an additional source of income. Lulu uses on-demand printing technology, which means that you never have to worry about inventory, and you can create content regularly to create a stronger online image and promote sales.

If green, sustainability or nature are part of your brand, one of the most powerful things you can do is to leave a better space than you found. As the days in flash mob passed, we successfully carried out "lightning cleaning"-a large-scale environmental protection work, such as collecting garbage or setting up a brand ambassador, which conveyed your values and attracted your attention. Secret? Make it exciting, relevant and see it in the market you want. This is not sending garbage collectors to parks or using highways, but business meetings, public holidays or other activities.

As a reward, many event organizers ignore or have no huge waste management budget, so they are very happy to let someone own the whole part of the event. One aspect of this event is that everyone will be involved at some point.

Professional advice on guerrilla marketing

Environmentally friendly moss graffiti using moss, water, yogurt and sugar.

On Marketing Creativity from the Simple Operation of Liu Feng

We receive more than 50 inquiries about different aspects of services every week, but most of them are general questions. The answers can not only help users, but also help hundreds of people with the same problems. That's why we respond to every customer's question in a special way, and we invest time and energy to give a perfect answer. This reply will not only be sent to the user, but also posted on our website as if it were a post on our blog. Then, Google or any other search engine indexes these contents, and new potential customers can find our answers. Because it is valuable to answer by providing very useful information, these new customers start to see (and eventually buy) our products with our brand as a reference.

This mechanism of changing the traditional question-and-answer (FAQ) section where all the answers in our blog are posted has helped us to increase content marketing by 34.7%, and now our annual income is 3.4 million US dollars.

Creative skills from professionals

My number one guerrilla organic promotion strategy is to use forums like reddit to share true stories and promote my products and knowledge. A few weeks ago, I shared my investment story on reddit and won more than 500 votes in favor in a few days. This alone, my website has been visited hundreds of times and received more than 30 emails and messages, seeking investment advice and help, and asking to join my "investment waiting list".

I found that telling your story through a real lens and posting it on an online forum like reddit is an important source to promote new fans, customers and attention, which is very suitable for any business growth. Most importantly, it won't cost much.

Many guerrilla marketing strategies are offline, but this can be online or offline. In order to promote your product, please contact people who use it directly and post their location on your blog. Create a simple challenge: share your photos with our products, and we will show the best photos on Instagram every week.

For example, Toast interacts with our customers every day on the customer advocacy platform we call "VIP table". We ask customers to send photos of toast, drawings of toast signs in their restaurants and share their favorite cocktails or meals. Effect? Customers can communicate with each other, and our social and content team will never think of anything to share with others, so as to see the social evidence of customers' participation in the brand. Besides, whenever we take part in a competition-such as sharing your worst restaurant nightmare and winning a high-quality chef's knife-the VIP table is the first place we look for!

LinkedIn provides small business owners with the ability to contact key potential customers in the target population for free by using the personnel search function. Once small business owners have identified the target potential customers, they can send them connection requests through customized personal information. This message is customized and personal, which is very important. After connecting, small business owners can view the personal data of potential customers. In the upper right corner of the profile, there is an option named "Contact and Personal Information" and a clickable button that shows "Show More". When clicked, you will be able to access this person's current email address. Now, it is time to follow up.

Now, you can track potential customers through personalized e-mail. Similarly, the customization and personal information of this email are also important. It should also contain strong value propositions and call words. This method can be used by small business owners or salespeople.

If you use HubSpot CRM (free) which is bound to Gmail (free), you can record and track the emails of potential customers. When potential customers check your email, you will be notified through HubSpot CRM plug-in. Then, you can contact them directly through the company's main phone number or contact number in their LinkedIn profile, or just send a follow-up email asking them if they have any questions or want to set up a phone. This personalized approach allows unlimited potential prospects without providing any upfront costs for small businesses.

Take time to search yourself, your company and your services, products and products with popular search engines (Google) or social media platforms (LinkedIn). People who try to use phrases related to your job or are unfamiliar with your service will try to find you. For example, I can search my company through' newbury PR' and' newbury PR',' Rhode Island PR Company' and' Rhode Island PR Company', not to mention' marketing' and other similar words. The recent LinkedIn notice shows that people found my company by searching for' New Berry Group' this week, which I never thought.

Please consider doing this regularly, and make sure to check your online and social media analysis frequently to understand how people find you, and adjust your online copywriting and marketing accordingly. Imagine a potential customer seeking your business or service.

Creating a LinkedIn group will give you a stronger social media network to contact you. Holding practical activities or social meetings with LinkedIn members will improve the contacts you have established and give you an opportunity to introduce your brand. Once you hold LinkedIn activities, it will create more leverage, and giving away your products for free will create more power for your business. However, this advice only applies to those who have developed their business and have the money to invest in freelancing.

Before the sale, customers ask them to comment on major comment websites such as Yelp, Google or Facebook. Tools like "New Star Review" allow you to let customers evaluate your business, then only send high-rated customer review websites and collect private feedback from all other customers. Pre-screening can avoid asking customers' opinions, so you can ask every customer. This guerrilla marketing strategy leads to a higher average star rating, which also helps local search engines to optimize their rankings.

Small businesses usually send a lot of cold emails. This strategy may be effective if the target audience is selected correctly, but these enterprises often find that their emails are marked as "spam". The participation rate is also low. The problem is that the recipient doesn't know that small businesses are brands. Before sending an email, you can place a customized audience advertisement on social media or Google Display advertising network. This will subconsciously create a feeling about your business, and you will notice better participation and response rate.

In order to get the best return on investment, please try to advertise according to the number of programs, because your goal is only to raise awareness.

Pop-up stores are becoming more and more popular in the current market, so they pay more attention to customer experience. Although there are many reasons for brands to open their own pop-up stores, its impact on consumers will enhance brand awareness. Make sure that the location of the store you choose is maximized to gain the popularity you need to stand out from your competitors. Shopify's article is the ultimate guide to establishing and opening your own pop-up store.

Remember those clever designs on the walls, seats and stairs (almost anywhere) that you happen to pass on your way to work? Have you ever met a brand that provides car stickers and window stickers as keepsakes for participating in activities? Whether you want to have fun in the office building or go out boldly, it is a good way to use stickers for guerrilla marketing activities. It is also easy to expand because it can be used in almost any budget. Check out this article to make better use of stickers for guerrilla marketing activities.

This Superman decal turned this elevator into an effective advertising tool.

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We listed the top guerrilla marketing ideas from Liu Feng's simple operation. If we miss something, or what do you miss? If you have any additional suggestions, please leave them in the comments below.