Can I apply for children's clothes in the old community? There is a night market nearby, and you can set up a stall at night. What should be the positioning of children's wear?

I summarized an article for your reference. Some Suggestions on Community Children's Wear Store

Seeing that some children's clothing stores in communities and remote streets (hereinafter referred to as community stores) are not operating well, as a children's clothing operator, I feel very heavy when I see them. After all, most of them open stores for living. Anyone who has opened a store will know that either the location of the store is not easy to find, a good location is not only expensive but also difficult to find, or there is insufficient funds to open a store in a good location. As a result, some people have chosen the wrong location and set the wrong location, making business difficult.

Consumption habits are generally not easy to change, so it is necessary to understand consumption habits and characteristics when making children's wear. Clothing is a highly selective commodity. Consumers are used to going to the market where children's clothing stores are concentrated, choosing and comparing clothes for their children, and gradually paying attention to the brand, store image and service. Because I don't want to waste too much time and energy when buying clothes for my children and pay attention to quality and style first, I will give priority to familiar old shops or brands. These characteristics have a great influence on the business of community stores.

People in the community have a high level of knowledge of daily life, and there are more and more channels to obtain all kinds of information, and it is easy to pass on word of mouth, so it is not easy to open a shop in the community. Product quality and service attitude will always be passed around by people who are idle to chat. They pay attention to quality, style, comfort and health, and recognize familiar brands.

Old children's clothing stores all know that customers don't buy when they don't need it, but rush to buy it when they need it. The advantage of community stores is that they are close to consumers, which can provide customers with convenient services and cater to the needs of consumers. Whether you are taking care of your children at home during the day or taking a walk after dinner, you can go to a nearby community store when you are free, and you can buy it by the way if necessary. There is little demand for beautiful and expensive clothes, and poor quality clothes are even less desirable, mainly because the demand for clothes with good style and quality is lower than that of children's wear market, and the selectivity is not very high. Speaking of which, I wonder if you have found that community stores are actually closer to the characteristics of supermarkets.

Community shopkeepers mainly serve customers in surrounding communities and streets, which means that the target customer base is relatively fixed and limited. This determines that no matter how beautiful the style is, it won't sell much. Because there are generally only one or two children's clothing stores in the community, the area will not be too large, the products that can be sold are limited, and the needs of customers are still there. In order to attract customers into the store, community stores need to operate a full range of products. There are not only big items such as coats, trousers, sweaters, bottoming shirts, leggings, jeans and knitted trousers, but also small items such as underwear, underwear, blouses, socks, scarves, gloves, hats, masks, hair clips and even cups, schoolbags and raincoats.

Based on the above characteristics, community stores should be organized according to the demand when purchasing goods. According to the store area and exhibition area, the number of goods needed can be calculated, and the appropriate number of each commodity can be reached in advance. As far as possible, choose brands familiar to local consumers as the main products, such as the familiar Zhengzhou area: children's wear decimal point, Bobolong, etc. Wear children's underwear, happy bears, small ants and kind love; Wear Webster's down jacket, etc. ; Choose Disney for schoolbags and stationery. Coupled with some good quality and good style items (good at making a certain kind of products), it will give customers the impression that they are all good things.

Community stores need to sell good things, but they can't sell at high prices and have no good sales, so it is difficult to make a profit. In recent years, prices and labor wages have risen rapidly, and clothes are more expensive every year, which will be deeply felt by the old shops that are operating. If community stores want to make a profit, they should consider using the power of the old Volkswagen. When pricing, the profit of the new model is lower, and the old model is sold according to the new model, which will give customers the feeling of being generally cheap. Of course, when choosing old models, we should choose those popular styles, good quality and fashionable styles and colors, and try not to choose them. Because manufacturers generally don't repeat the production of old models, there is another advantage of choosing old models, that is, no one will repeat the goods with you. (Note: At this point, it is suggested that township children's wear operators should give more consideration. First, villages and towns are relatively backward, and second, consumers in villages and towns are price-sensitive. )

Community stores must not negotiate pricing, but need differentiated pricing instead of unified profit rate pricing. Some goods in great demand, such as pants, T-shirts and underwear, have lower profits. But even if the same purchase price is set according to the style, it will give customers a feeling of cheapness and differentiation, and strive for reasonable profits for themselves as much as possible. Consumers don't like wasting time and energy in bargaining. The reason why supermarkets are liked by everyone is not only convenience, but also brand products, unified prices, fairness and rationality. Only by insisting on not bargaining can they continue to develop healthily.

Children's wear consumers are more likely to become repeat customers, and community stores rely on repeat customers to make profits. In order to increase the return rate of customers, membership system is a better way. Community shopkeepers should not only give discounts to their members, but also insist on sending short messages to customers when they receive new goods, or when they deal with goods, or during holidays. In fact, most consumers are busy, and sometimes when they don't know what to buy for their children, or what they plan to buy for their children, your text message can play a role in reminding them. As for how to make a membership system, it depends on their own situation, such as special birthday offers or gifts, and then implement a ladder membership system to increase the discount range after purchasing a certain amount. Only in this way can we increase sales, make profits, update products in time and attract customers who do not belong to your region.

After the normal operation of the community store, you can consider opening an online store. Because many of the products sold are brands familiar to consumers, they are suitable for online sales and expand the sales scope.