What exactly does online store operation do?

Online shop operation generally refers to online shop operation: market research, market development, official online shop operation, brand marketing, capital flow, logistics, construction and maintenance of distribution system, membership marketing, data analysis, etc.

As an e-commerce operator, we need to consider architecture management, marketing management, relationship management and other aspects to support the objectives of e-commerce operation. After the products are sold, we should also provide good after-sales service. Look at problems from general customers, such as product problems, logistics problems, customer service problems and so on. Make reasonable adjustments to these problems to improve customer satisfaction.

Extended data

Job responsibilities of online store operation:

1, responsible for customer business development, planning and design in the Internet field.

2. Responsible for product positioning, packaging and promotion.

3. Be responsible for updating and maintaining the information content of customers in Internet sales channels.

4. Responsible for collecting and sorting out the data and information of customers and competitors.

5. Be responsible for editing and reviewing the information content of customer products.

6. Assist the supervisor to plan special activities, etc.