Variety activity plan book

In a blink of an eye, the years are rushing, the work has come to an end, and a new starting point and new goals have been ushered in. At this time, how can the most critical planning book fall! How to write a planning book? The following is the variety activity plan book I compiled. Welcome to read the collection.

Variety activity plan 1 1. Activity summary: Gansu Union University Morning and Night Club was established for ten years under the correct leadership of the Youth League Committee, and has received great attention and strong support from leaders at all levels. Our planning department is the designated department for event planning, and now we will make the following analysis report on the sponsorship feasibility of your company.

Second, the market analysis:

1. Compared with traditional media such as TV, newspapers and periodicals, the good cost performance of school propagandists can achieve the effect of low input and high output.

2. There are more than 0/0000 students registered in our school, and there are 30 societies. Member coverage is extremely high, the number of consumer groups is huge, and the consumption area is highly concentrated. Therefore, your company can publicize in this consumer group, and its marketing effect can be imagined.

3. According to the cooperation experience between colleges and businesses in the past, the cooperation relationship is still relatively harmonious and the effect is quite good.

If conditions permit, your company can also establish long-term friendly and cooperative relations with our hospital. The club culture and art festival, club recruitment, inter-school friendship and large-scale brand activities organized by the school can get exclusive sponsorship naming rights, which will deepen your company's popularity in our hospital.

5. Convenient application: The promotion of businesses on campus must go through a rather complicated approval process. Through cooperation with our agency, we can get the approval of the school conveniently and quickly, and get the strong cooperation and cooperation from all departments of our agency.

6. Efficient and cheap publicity: the school has a strong publicity network, which can achieve great publicity effect in a short time, and has enough manpower and your company to assist in completing publicity activities.

7. Unique brand in the same industry: only one sponsor is allowed to sponsor the same industry at the same time, and you can enjoy exclusive naming rights.

Three. Activity introduction

Purpose of the activity: In this spring season, when the junior students are about to bid farewell to their beautiful university life and alma mater, the morning and evening club will be held on Friday, May 7, xx 19; 30. Hold a large-scale variety show in the brand column "Youth Never Graduating-Lilacs Blooming" of Morning Post.

Activity time: May 7, xx.

Venue: Cui Wen Hall, Gansu Union University

Organizer: Morning and Night Society of Gansu Union University

Organizer: Brothers Association and Sponsor

The management mode of party preparation: the combination of stage management and column management.

Fourth, the publicity plan

1. On the leaflet, the company appeared as a sponsor and distributed leaflets at the same time. Our club has assigned 12 to 15 student members to help your company distribute leaflets, etc.

2. Put banners on campus to help your company advertise slogans.

3. Publicize your company's name, logo and activity slogan in a prominent position in the school.

We will provide the arrangement of promotion activities: the main activities will be performed live to expand the influence of publicity, and the host will be responsible for this activity. At the same time, I will suggest that a live lottery can be held during this time. Souvenir promotion: Souvenirs are provided by corporate sponsors and engraved with relevant signs.

4. On-the-spot publicity of the literary evening, the iconic pattern of mobile communication is printed on the upper right corner of each ppt, and the host thanked the sponsor at the end. Merchants can also provide inkjet printing as a stage background.

5. The estimated cost of the whole activity is 3,200 yuan, and the cost of student union assistant is 100 yuan.

Stage venue fee: 700 yuan

Silver bars: 100 yuan

Clothing cost: 1000 yuan

Work permit: 50 yuan.

Poster publicity expenses: 200 yuan

Affected equipment: 200 yuan.

Photography fee: 200 yuan

Party flag: 50 yuan.

An analysis of the effect of intransitive verbs;

Expand publicity through posters, banners, leaflets and other forms, so that students can increase their goodwill and trust in your company. Adding the atmosphere of the activity through live performance will help to expand the publicity influence and let the students know your company and your products better. This has greatly increased your company's competitiveness in the school and established a corporate image. At the same time, when the similar market is about to have greater development, publicity will be more conducive to gaining the initiative and enhancing the competitiveness of products in the same industry. We sincerely hope to take this event as an opportunity to establish a long-term cooperative partnership with your company and help your company get the greatest benefits in our company. We will provide greater support for your company in the next work and look forward to your joining.

Variety activity plan 2 1. Understanding of today's TV media environment

1, the content of variety shows is becoming more and more vulgar, from the whole person style to the gossip style. In order to attract viewers, TV programs have to exchange the unit content of dog blood for ratings.

2. The forms of TV reality shows are more and more diverse, and they are sought after by the audience.

Second, the premise description

Although the environment of TV media makes many people feel quite criticized, there are still production units that insist on making high-quality programs suitable for the whole family to watch. In addition, "Radio and Television Market Research" also pointed out that from the data of ratings, the ratings of programs rated as excellent are not necessarily lower than those of bad programs named. Therefore, the production of the program, there is no need to sprint ratings and bloody material.

This project hopes to propose a reality show that the whole family can watch, a show that parents and children can watch together, just as the Audience Supervision Media Association said.

Third, the source of creativity.

Japanese TV programs often have many programs to help fulfill dreams and tasks, or to recruit stars.

The working conditions of the younger generation in China are deteriorating day by day, and college students' adventure island forces young people to collectively lose their dreams and the courage to surrender to reality. In fact, many young people and college students have many dreams, some of which are childhood dreams, and some of which are accumulated with the growth of age. Whether these dreams are unrealistic or not, we can see that these young people are working hard for their dreams.

Fourth, creative TV program planning case

(1) program name: Mary's dream record

Super Mary is the earliest electric toy. The characteristics of electric toys are: it will make players constantly want to break through and complete their dreams. Because this program encourages young people to find their lost dreams, it is named "Mary's Dream" after this early electric toy. Even better, if the program names are read together, they are just homophonic with American movie star Marilyn Monroe, which is very catchy and pleasing to the eye in the communication process.

(2) the purpose of the program

The purpose of this project is to present a program, give young people a chance to realize their dreams, and let people know that some dreams are not so easy to realize. In this process, you need to work hard or suffer setbacks. Young Li looks for his lost dream and knows if it suits him. In addition, I hope this program can encourage young people to find their lost dreams, and also get the support and encouragement from the audience and the whole society.

(3) Program form

It is broadcast once a week, and the number of episodes of each project will be based on the professional nature and calculation of different projects.

1. Introduce the people, work, workplace environment, social status and market demand of the program planning profession.

2. Report the finalists who participated in the planning career theme.

3. Present the whole process of student training.

4. When the program reaches a certain paragraph, return to the program site, let the host and special guests discuss the performance of the participants, and also let the audience relax.

(4) Audience scope

The program has a wide audience, and people who like to pursue dreams or watch others pursue dreams are the audience of this program regardless of gender and age.

(5) the way of appeal

Field shooting, true story, and at the same time, in a warm, touching and humorous way, has educational significance and is provided to the audience watching the program. In the course of the program, we should insert some episodes or set up some small links to cause a climax.

(6) Program broadcast time.

It is broadcast at eight o'clock every Sunday evening.

(VII) Program length

Total length; 90 minutes

(viii) Expected effect

Short-term goal: let the audience know the true nature of many jobs.

Mid-term goal: lead the audience to understand the hardships of these jobs, as well as the strength and training necessary to invest in these jobs, and then understand whether they are suitable for this industry from the in-depth understanding of the work.

Variety Activity Scheme 3 I. Background Analysis:

The TV programs aimed at the youth groups of the post-80s and post-90s have sprung up. They are the main force of society and a strong backbone. They live in the spring breeze of reform, but they struggle in the competition. Some of them have just started their careers and are confused and frustrated, but more of them are struggling young people. After 90, I am studying in colleges and universities. Such a special group can represent almost all social strata. Their emotional stories include topics such as family, education and gender feelings. , making the content of this program extremely inclusive and enjoyable. It opens a psychological window for young people, and at the same time, it also resolves the generation gap between this generation and their families. The name of the program is Melody of Youth, where youth includes all aspects. The universality and compatibility of the topic make the column fresh and refined and close to life.

Second, the planning motivation:

The post-80s generation, who are now active in the society, is a very powerful youth group. They have dreams, but when dreams meet reality, they are always full of dreams, and reality is very backbone. They pursue their dreams in their own world, but in the process, there will be many problems caused by stories. Their stories cover a wide range and are closely related to each of our families. There is a generation gap between many children and their parents now. How to solve it, at the same time, we can put.

Dreams come true on the way to life? This is our concern. So planning such a project.

They are the main force in the development of this era, pay attention to their stories, solve their life and emotional problems, dialysis the inner world of young people, open their hearts, and let every young person have a heart that dares to pursue dreams, and fly their dreams in this most beautiful era of youth.

Third, the program settings:

Program Name: Melody of Youth

Program category: variety show.

Purpose of the program: Focus on the growth stories of teenagers, tell emotional stories from the perspective of the post-80s generation, face emotional puzzles, analyze emotional trends, and solve emotional contradictions, so that every young heart has the motivation and direction of dreams.

Fourth, the plan objectives:

The goal is to better reflect the living conditions of young people by reflecting their lives and thoughts, and to have a deeper understanding and understanding of them by understanding and observing their lives, emotions and work. At the same time, psychologists, presenters and peers are invited as judges' guests to create a relaxed and active atmosphere, open their hearts to them and make everyone's youth gorgeous because of their dreams.

Verb (abbreviation for verb) plans to locate:

Relying on youth organizations, we will create a stage for them to realize their dreams of youth, let them truly realize themselves, solve problems, help them establish a correct outlook on life and employment feelings, and show their youthful vitality and fashion.

VI. Program Form:

The program takes the form of the host's appearance, inviting guests, setting up psychological teachers and guest groups, guests interacting with the audience, and the host's youth and vitality group guests. At the same time interspersed with story scene reproduction and telephone connection.

Seven, program content:

Let's talk about the melody of youth first: explain the specific operation of this program.

1. The short film introduced by the peer hosts of the jury and everyone's interpretation of youth and dreams, plus the use of fast and slow shots. At the same time, add the melody of the music "Youth Album".

2. The host introduces himself, connects the words in series, leads to today's theme, and leads to today's protagonist and topic by using simple video playback of VCR. VCR is an introduction to Chen Lingyun, a draft girl who has been active on the screen in recent years. She was praised by the media as a professional in the draft and a girl in the art department of Chongqing University. She is 265,438+0 years old and has participated in more than 40 draft competitions in the past 20 years. She is a very controversial figure. She is young, full of dreams and goals for life, and stubborn in character, but sometimes she is vulnerable in front of her mother. However, in sharp contrast, although her daughter said that she participated in the draft with good intentions and felt that she had benefited a lot from it, her parents, as civil servants, denounced her behavior as neglecting her studies and going astray. In the eyes of her parents, her daughter was excellent and gentle since she was a child, but now she is so crazy to participate in these drafts that her parents regard as a mess, so her practice can not be supported by her parents and recognized by some people, but she thinks she has done nothing wrong. She wants to change her life and family. The host used these contradictions to interview and play back the film to introduce. At the same time, she can invite the protagonist's parents or contact them by phone. Build a bridge between children and parents, so that Chen Lingyun can better understand his choice. He can not only take care of his parents' mood without neglecting his studies, but also really exercise himself in various competitions.

3. Increase the video playback of the interview between the caring observer and the protagonist of the program, so that the program is closer to life.

4. Interact with the protagonist through the questions of the guest group of the jury under the stage, and the host can also interact with the audience's participation and attention to the program through SMS and the Internet, in which the host plays a series role, making the whole program go smoothly and easily. Finally, love, communication and understanding are used to solve the problem of dream interpretation between Chen Lingyun and his parents.

In the last part, the guest group of the jury is used for comments and guidance, and then Chen Lingyun can perform a favorite program to push the atmosphere of the program to a climax, and finally the host will summarize it.

Eight, program features:

The program focuses on young people, analyzes their psychology, sets up guest comment groups and interactive video simulation reproduction. The program has strong inclusiveness and sense of the times, and can grasp the psychology of modern young people and solve fundamental problems.

Nine, program style:

Innovation and eclecticism. Pay attention to young people's growth, inspiration, young fashion trends, and delicate feelings.

Variety activity plan 4. Basic information of column (similar market analysis, audience analysis)

At present, there are many forms of large-scale entertainment programs in various provinces and cities in China, and the main forms are divided into two categories. One is to invite celebrities to participate in activities, show their talents and sell music records. One is the draft. Under the leadership of Super Girl, civilian talent shows have mushroomed everywhere, but they have no ability to surpass Super Girl. Most of them are eclipsed, and the ratings are slightly improved, so it is difficult to be famous.

At present, there is no special large-scale song and dance program except "The Same Song" in China, and many film and television singers are confined to their own circles or have a rapid metabolism. But the audience is still there, which has caused a lot of waste of resources. "Old songs, listen to old songs" makes us reluctant to part with the time we have experienced. * * * We were happy together, and * * * We were frustrated together. This issue recalls the past time in a reappearance way.

Under the impact of civilian programs, the programs in which stars participate can't play a leading role, and civilian talent shows are increasingly prosperous (very 6+ 1, Avenue of Stars, etc. Therefore, the popular talent show has become the main direction of entertainment programs at present, but a single talent show and talent show are similar in form, lacking new ideas and reducing entertainment.

According to the present form, listening to old songs in the old karaoke hall (tentative name) will release the inner idol plot of audiences of all ages. Newcomers in singing and dancing introduce large-scale entertainment programs such as classic reappearance of old artists, including stage, location, singing and dancing, and audience interaction, which makes the scene atmosphere flourish. The program can also recommend excellent restaurants and entertainment places in the city for new and old singers to taste and add commercial elements. Moreover, it can make every young fashionista who loves to have fun in idolization stay away from idols, and middle-aged and elderly audiences can also see idols again and keep time.

Two. Column design

(a) listing

1. tentative name: old songs, listen to old songs.

(B) column positioning

Variety shows with entertainment content such as star interviews and classic songs as the main content;

Broadcast on CCTV 3, music channel;

It premieres at 2 1: 30 every Friday night and repeats at 22: 00 on Monday night. For recording and playing programs, the time is 100 minutes.

(C) column style

Warmth, nostalgia, humor, legend, story.

(4) Plate design

First, "old voice new singing"

The new singer sings old songs.

Second, "new people come forth in large numbers"

Interview with new singers, recommended albums, etc.

Third, "original sound reproduction"

The old singer sings classics.

Fourth, "The Past of blowing in the wind"

Interview old singers, interspersed with songs and dances

"Front Wave and Back Wave" Cooperation between New and Old Singers

Specific nameplate description:

Young singers in the first and second sections can introduce contestants, show their talents initially, and recommend and publicize their own albums and other works. This section can recommend new people and attract young audiences. Let new singers sing old songs and talk about their idol old singers, which can not only arouse nostalgia, but also inherit history.

In the third and fourth sections, the old singers reappeared on the screen, singing unforgettable classics, and through interviews, told the classic grand occasion of the old artists in those days and the current situation, marriage and children, etc. To satisfy the curiosity of the audience. But also create a second career for old artists.

In the last section, there is a cooperation part between old and new artists, which can cooperate with several classic works of old artists and new works. Show entertainment and inherit harmony. ,

You can also join the audience's telephone or live interaction. Let the artist draw lots for the audience.

(5) Moderator

Men and women match best. The man should be around 35, belonging to the middle age. We can know the situation of old artists from the top, and we can also know the situation of new people from the bottom. It can make people feel the purest but most unforgettable idol experience and listen to the stories of classic songs. The hostess can choose a youth idol, young and beautiful, lively and lovely, fashionable and knowledgeable. If you are familiar with pop music, campus topics and the "e-era", a few words will be deeply rooted in people's hearts, at least it will be involved. A relatively lively and generous, humorous but unpretentious hosting style can attract young people's ears at the first time.

(6) analysis of hot spots (or viewpoints and selling points)

1. "Old karaoke bars, listening to old songs" has novel content and unique structure. It opens up a new field of TV entertainment programs, and introduces the most popular and fashionable consultants into TV entertainment programs, which is a powerful impact on the current TV entertainment program market.

2. "Old Songs, Listen to Old Songs" combines a variety of entertainment program elements. There are songs and dances in the program, as well as interviews with old and new artists, and the audience can get what they want.

In most TV entertainment programs, the main participants are invited new stars, which will lose a large number of middle-aged and elderly viewers. According to the survey, the people who really watch TV are not young people, but middle-aged and elderly people. The main participants in "Old karaoke bars, listening to old songs" are both newcomers and old artists. It covers audiences of almost all ages, including draft, competition, song and dance entertainment and other forms. As the ratings increase, the program will have different views.

4. "Old songs, listen to old songs" has a strong ability of continuous innovation. The content of this column can be constantly innovated to increase interest. Let the program always be new and constantly develop.

Three. The concept of income generation

The target audience of "Old Hostel Listening to Old Songs" is not only fashionable young people, but also young and curious, pursuing the entertainment of new people. This column will have a great influence on them, attract their attention and teach them an understanding of entertainment history and life. It can also satisfy the idol plot of the majority of middle-aged and elderly people, nostalgic and warm, and the story legend of the old artist; In order to improve the ratings, the column can also be interspersed with soft advertisements introducing scenic spots or restaurants and amusement places around the country, and providers will also be interested in this program. Advertisements in programs can take the following forms:

(1) title.

(2) Co-organizers.

(3) the standard version.

(4) provide prizes.

(5) site advertising.

Four. Publicity and promotion

More than three high-standard press conferences, press conferences and two theme evenings, and the use of online media to promote the release of column letters on radio channels.

Variety Activity Plan 5 I. Activity Background

According to the instructions of the Students' Union on the variety competition documents, the School of Information Engineering now conducts the selection of variety competitions, delivers programs for the selection of school variety competitions, and conducts competitions on campus at the same time. You will be the protagonist on the stage tonight, you will be the focus of attention tonight, and you will shine with stars tonight.

Second, the purpose of the activity

In order to give students with special skills and interest in literature and art a platform to display their special skills and enrich their extracurricular life, the school specially held a variety competition, and the students of the college responded to the call of school activities and specially held a trial competition of the Institute of Information Technology.

Third, the theme of the event

Carry forward the beauty of emotion and show the style of letter work.

Four. organizer

Information engineering college youth league Committee

Verb (abbreviation for verb) organizer

Information engineering college student union

Department in charge of intransitive verbs

Information engineering college student union literature and art bu

Seven. Time and place of activity

Preliminaries: June 13 at 7: 00 pm 1 Building 3, activity room.

Final:1late October 65438+ natatorium lecture hall.

Eight. The specific process of the activity

(1) Registration

1, time

65438+ 10/8/0.

Step 2: Location

Building No.20 1 16 Student Union Office

3. Form

(1) Post posters, and students sign up voluntarily.

Posters are posted on the bulletin board of the dormitory building; Registration lasts for three days, from 7: 00- 10: 00 to the student union office in Building 20 every night.

② Class recommendation

Students with literary expertise are recommended by the league branch secretaries of each class. On the morning of September 30th, students with literary expertise in each class held a meeting in the conference room on the 3rd floor of 2 1 1 building.

4. Personnel arrangement

Ministries and commissions take turns to supervise the registration work, and three ministries, deputy ministers and ministers move every day.

(2) primary election

1, time

65438+ 10 June 65438+ Wednesday 03

Step 2: Location

Activity room on the third floor of Building 2 1

3, the way

1 Select.

② Grouping according to different program types.

(3) After each (group) player's table is finished, there will be relevant judges to comment and point out the shortcomings, so that each (group) player can make improvements.

4. "Judges"

Presidium of Student Union of Information Engineering College

Literary backbone of information engineering college

5. Rules

Judging from the final results of each group, according to the level of the results, each group selected 2-3 programs to enter the semi-finals, and the final number of programs was subject to the actual occurrence. When any program makes mistakes or fails to go smoothly during the performance, the leading performer of the program will quickly organize the actors to repeat the program; If there is still a problem with the replay, the program will quit immediately and decide to replay or cancel it according to the specific situation.

6. Personnel arrangement

Four people are responsible for signing in and maintaining the order in the backcourt, three people are responsible for maintaining the order outside the court, two people are responsible for calling the court, 1 person is responsible for opening and closing the door, two people are responsible for maintaining the order inside the court, two people are mobile, and the host is 1 person.

(iii) Finals

1, time

65438+1late October

Step 2: Location

Natatorium lecture hall

3, the way

leave out

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