Strategy of Tianqing Digital Entertainment Company (Stragem)

Tianqing Digital Entertainment Company began its strategic shift at the end of 2005, reducing its non-main business on a large scale and concentrating its core strength on the research and development of online games. The company has a first-class game planning team, which not only focuses on the development and production of original works, but also provides OEM production (OEM, such as cooperating with French UBIsoft to produce "heroes online") for internationally famous game themes.

In terms of operations, we look for partners and entrust regional agents to operate. Tianqing Digital is very cautious in choosing its partners. In addition to charging a one-time regional agency fee, it also requires the other party to meet the following conditions:

Be mentally strong, love online games, and be familiar with online games;

Manpower, having or having the ability to recruit a group of game operation professionals;

Financial resources, the necessary capital investment to operate online games, especially the early stage publicity and the development of activities during the operation period;

< p>Material resources, the ability to comprehensively operate various game resources, such as IDC resources, SMS promotion, sales channels, etc.

Tianqing Digital Company provides technical support, GM training, event planning and other services, and provides experience and lessons learned from other regional operations.

Both parties contribute their own resources, and at the same time have the right to share the operating income of the agency area according to industry practices.