Wechat: What does the official account of Wechat mean?

WeChat public platform, referred to as WeChat official account. Named as "official platform", "media platform" and WeChat official account, it was finally positioned as "public platform". \x0d\ Using the public account platform for self-media activities is simply one-to-many self-media activities. For example, by applying for the public WeChat service number, businesses can display their own micro-official website, micro-membership, micro-push, micro-payment, micro-activity, micro-registration, micro-sharing, micro-business cards and so on. It has formed a mainstream online and offline WeChat interactive marketing method. \ x0d \ The official account of WeChat includes: subscription number, service number and enterprise number, and their respective functions are as follows: \x0d\ x0d \ 1. Service number function \ x0d \ public platform service number, which is an account type of public platform and aims to provide services for users. \x0d\ 1, 1 month (natural month) can only send 4 mass messages. \x0d\2。 Messages sent to subscribers (fans) will be displayed in each other's chat list, corresponding to the home page of WeChat. \x0d\3。 The service number will be in the address book of the subscriber (fan). There is a folder of official WeChat account in the address book. Click it to view all service numbers. \x0d\4。 You can apply for a customized menu for the service number. \x0d\ II。 Subscription number function \x0d\ Public platform subscription number is an account type of public platform, which aims to provide information for users. \x0d\ 1。 You can send 1 group messages every day (within 24 hours). \x0d\2。 Messages sent to subscribers (fans) will be displayed in their Subscription Number folder. Click twice to open it. \x0d\3。 In the address book of subscribers (fans), the subscription number will be put in the subscription number folder. \x0d\ III。 Enterprise number function \x0d\ public platform Enterprise number is an account type public platform, which aims to help enterprises, government agencies, schools, hospitals and other institutions and non-governmental organizations to establish connections with employees, upstream and downstream partners and internal IT systems, which can effectively simplify the management process, improve the efficiency of information communication and coordination, and enhance the service and management capabilities for front-line employees.